Values are the master players in most business decisions made. For example, value is one of the factors influencing consumer’s purchasing decisions. An organization reaches strategic decisions based on the organization’s values. Lastly, an individual takes decisions based on his personal values. What distinguishes personal values from social values?
Personal values are what an individual holds about life; core beliefs, philosophies and what a person considers worth and holds of high esteems. When we hear of social values, we need to know that it involves a group of people. Social values usually relate to the beliefs of a society, what ...