Introduction
According to Kim (2007), the Korean Wave can be applied to many aspects, aside from making a more profitable economy for the country. The term Korean Wave gives it a generic definition which symbolized the “Korean-ness” of their cultural products, but more importantly, the nationalistic sentiment that made Korea a big hit not just in Asia, but the rest of the world. Aside from the popularity of the K-pop groups, the Korean cultural products became global success due to their uniqueness and fame (Kim, 2007). Hyun-key Kim (2013, p.135) stated that the term “Korean Wave” or otherwise known as “hallyu” in Korean ...