BUSINESS STRATEGY
Business Strategy
According to Data Monitor (2011, p. 4) Starbucks is the world largest specialty coffee retailer with many coffee shops in 62 countries across North America, Latin America, Asia Pacific, Europe, Africa, and Middle East. . Since inception, the firm has been able to traverse the United States and globally and open franchises at an impressive rate. Starbucks headquartering is in Seattle, Washington and employs close to 182,000 people as at September 2013 (Starbucks to outsource its HR Function, 2013. P.17). The firm recorded $14,892.2 million in the financial year ending 2013. Jennings (2012, p.19) says ...