Customers Argumentative Essays Samples For Students

Increasingly, consumers are becoming keen on information regarding the production of foods in making their buying decisions. This explains why international standards organizations, state and federal governments face a dilemma when labeling biotechnology products such as GMOs. According to Caswell (1), labeling is an adequate for process attributes that concern customers and may want or avoid. However, regulators are hesitant to label such attributes since they are of the opinion that labeling might be taken to indicate final consumer-level safety. While states are considering laws requiring the labeling of GMOs, food and biotechnology companies are waging a spirited battle against requirements ...

Introduction

Facebook.com made their biggest acquisition with popular IM (internet messaging) service WhatsApp for $19 billion ($4billion in cash, $12 billion in Facebook stock and $3 billion in future stock). This deal is a behemoth in comparison to their past purchase of Instagram in 2012 worth $1 billion. This paper will argue over this acquisition and its viability through analyzing the pros and cons for Facebook through this acquisition. Considering everything, the main argument here is if this deal is a ploy to acquire the competition or it is an attempt to diversify into new markets. WhatsApp service allows users to send ...

Discussion Question

Supply chain management is an integrative philosophy to manage the flow of a distribution channel from the supplier to the ultimate user. It can be described as the monitoring and control of the flow of goods from the point of initial production to the point of final consumption. The customer is the most important component of the supply chain because he or she is the final destination point of the entire supply chain. In other words, customers are the end users of the goods produced by the supply chain. Production of goods will therefore be unnecessary if they do not ...

Business

With increased commercialization and enhanced professionalism in retail marketing, point of sale systems have become ubiquitous. A point of sale system includes everything that may be required for a salesman to convert an order into a sale. Clients can consider three iPad-based point of sale systems – Square Register, Shopify and Bindo for small and medium businesses.

Square Register

The point of sale system from Square register consists of a tablet. The system provides basic point-of –sale tools and credit card processing with a minimal cost. There is no monthly fee, and the only charge is the prevalent swipe rate. The system is ideal for those ...

Online shopping

The emergence of the Internet represented a great variety of tools that facilitate our everyday life. With the help of Internet such ordinary activities as studying, watching movies, paying bills, shopping can be performed without going out. For now online shopping is the most attractive for people. According to the researches in 2017 online shopping sales are predicted at the level of $370 billion, while in 2012 the estimate value was $231 billion (Abramovich, 2014). There are different opinions regarding making purchases online.
The first advantage of online shopping is its convenience (according to the statistics 71% of shoppers ...

BUSINESS STRATEGY

Business Strategy
According to Data Monitor (2011, p. 4) Starbucks is the world largest specialty coffee retailer with many coffee shops in 62 countries across North America, Latin America, Asia Pacific, Europe, Africa, and Middle East. . Since inception, the firm has been able to traverse the United States and globally and open franchises at an impressive rate. Starbucks headquartering is in Seattle, Washington and employs close to 182,000 people as at September 2013 (Starbucks to outsource its HR Function, 2013. P.17). The firm recorded $14,892.2 million in the financial year ending 2013. Jennings (2012, p.19) says ...

The decision on whether businesses should consider the purchase behavior in the prediction of life changes is relative. This is because; the purchasing process by a consumer is a complex issue that can be influenced by both the internal and external factors. Behavioral changes by any consumer can be attributable to external factors (Duhigg 13) such as peer pressure, or internal factors (Duhigg 14) that may aim at preventing the life changing event from occurring. The two factors, which are both the internal and external factors, can affect the demand of a given commodity by a consumer in stores such as wall mart, ...

Introduction

The hospitality industry is expanding extremely fast and becoming more complex requiring the industry to come up with trends early and proactive strategies to gain competitive advantage. Uysal and Williams (2013) identified that some enterprises in the industry are leaving important issues, such as foresight, vision, or perspective to chance despite the challenges that seem to be facing them in the 21st century. Companies are currently operating in a world of uncertain economic outlook requiring them to grasp and face up big issues in a rapidly changing world. Companies need to make good decisions to improve the way things are done ...

The portrayal of body image in the media is typically a display of life- styles and values held by any given society. Advertisements are the communicators of concepts which are associated with life- styles and these values and some of these concepts include among others, success, love, popularity and even cultures. Advertising and media images play a critical role in appealing to consumers. Any product and service provider will go out of their way to ensure that they reach their target market by the use of good sales and marketing skills as seen in the media. There is concern that there ...

The Problem of Misguided Company Growth

Companies strive to grow as large as they probably can be. Changes in the market structure and the associated diseconomy of scale have challenged organizations to come up with strategies that will help them survive in the stiff competition. Growing and finding stable feet in the industry is probably a good objective. Becoming a leader in the market is by no means a bad thing. However, the increasing efforts to continually grow in every other organization can easily lose the direction of the company. Some companies even make plans to out-do their competitors with heavy capital outlay without focusing on specific goals ...

[Author Name]
[Class Name]

The impact of the processed food to the overall health of the people is a very hotly debated topic these days. The growing occurrence of cancer and other life threatening conditions is forcing many healthcare professionals and media outlets to investigate the link between the processed foods and health issues, particularly obesity. Many health care professionals put the entire blame on the competitive and profit-driven food industry. There are many others who believe that the changing habits and sedentary lifestyles of the people are the real culprits. In order for us to examine this issue, ...

Lean services apply the lean manufacturing concept in the service environment. Lean service is not interested in the production of “hard” goods but services that are not tangible. Therefore, it is possible for lean work to be applied in the service industry. The following are some of the aspects that make lean service possible.
The service wastes such as delays in those customers may wait for long before delivery, duplication of data in that one has to re-enter or repeat filling in of forms, and unclear communication that promotes seeking of clarification, wasting time in locating a service provider, ...

Internet Sales Tax- Should There Be One or Not?

Internet Sales Tax- Should There Be One or Not?
No one can argue the fact that the current age belongs to the internet with people across the globe using the worldwide web for multiple activities including shopping. Indeed, statistics show that the number of people shopping online nowadays is increasing steadily. Consumers seem to prefer buying things online for several reasons- they can buy sitting in the comfort of their homes, browse through several online shops with just a click of the mouse and compare prices at several stores without hopping, skipping and jumping from shop to shop. Another ...

The Social Media Impact on Customer Purchasing Process in Hospitality Industry

Introduction
Technology has given the customers a new way of checking out the products that they intend to use. The technology improvements over time have increased the difference that is in the marketing sector of the economy. The internet to be precise has been a major contributor in reshaping the business sector and the marketing of the economy. The internet has brought massive changes in the marketing sector of any economy. There are both positive impacts as well as negative impacts that have been realized with the increasing use of the internet. The social media section of the internet has ...

Cattaraugus County Rehabilitation Center is a not-for-profit organization that works towards providing services to several categories of customers. Some of the customers of Cattaraugus County Rehabilitation Center includes; injured people, physically disabled people, and people with developmental disabilities, autistic persons, and services that are useful for disabled individuals regardless of their age. The Cattaraugus County Rehabilitation Center developed a balanced scorecard approach within its organizational structure. The balanced scorecard approach allows businesses, specifically not-for-profit organizations, to align business activities with the corporate objective of the firm. Furthermore, internal and external communications are also aligned with strategic goals. Drs. Robert Kaplan of ...

Although technology is the current big thing in the global business environment, it is not the only factor behind successful marketing practices. Recent research studies seeking to ensure the optimization of marketing practices indicate that there is a need of determining the marketing mix strategies that fit the current digital market. Although, the current global society has been characterized by a continuous evolution catalyzed by information and technology, there are numerous pitfalls associated with digital marketing. This results from the fact that numerous organizations across the globe have been spending a lot of resources in digital marketing, ignoring the traditional methods of ...

Industrial Food makes many Diseases

As the world seeks to achieve food security, food production has been enhanced and technological methods are now used to develop methods of production, or serve as factors of production. This has led to several terms that are in common use today about food production. There has been regular debate on the viability and safety of naturally adjusted foods and organisms. This has further led to search of the food production processes and entirely the industrial processes that are involved in production of food; right from the raw sources to the finished product meant for consumption (Deiner, 2012). This ...

PEST Analysis

PEST analysis is mainly concerned with the main influences from an external environment on any business. It is an acronym standing for Political, Economic, Social and technological influences that may affect how the business functions. It is a simple but a powerful tool that will help any organization understand its external environment better. By using the PEST Analysis, Harley-Davidsons will ensure that its strategic plans are allied positively with forces of change affecting the market. The PEST analysis will also help the company avoid involving itself in actions that are prone to failure in the future because of unforeseen circumstances. When ...

Introduction

Arguably, the best option for feeding the burgeoning global population remains genetically modified (GM) food because of their pest resistant, disease resistant, and cold tolerant plant characteristics providing a proactive means for feeding the six billion and growing numbers of people worldwide. Pragmatically, taking this view on the argument according to Bharathan, Chandrashekaran, May, and Bryant (2002) who explain, "Projections for population growth and food production suggest that food production has to increase at an average of 1.5% per year to postpone a major food crisis until after 2030" add to the critical issue of assuaging world hunger. Developing countries thus, ...

English

Thesis Statement
Whether you’re in Los Angeles, Chicago, New York or Boston, consumers have the advantage of walking into chain stores that have exclusive stores that cater to Gap, Anthropologie, and Starbucks to name a few. So, what makes these names so special in the context of the cities of the United States? All these cities and more, have chain stores like Gap, Anthropologie and Starbucks available there. One may argue that in the age of the internet where one can purchase just about everything online, why would you need these chain stores? Point noted, but the fact ...

Thesis Statement

In order to attain or maintain competitive advantage, retail organizations must take particular care in establishing return policies.
Introduction
In the United States, retail stores have to mention clearly their return policies in order to deal effectively with customers all over the world. Return policies can be defined as the conditions on which a retail store can take its product back and replace or return the product and refund the actual amount to customer. As most of the customers do not utilize the retail store return policies moderately and indulge in fraudulent activties with the company (Grannis, 2011). ...

Genetically engineered organisms especially genetically modified plants and products derived from them have received debate of acceptance or rejection all over the world. The overall reaction is miscellaneous everywhere for the research, growth, production and use of GMOs. The problem lies in the fact that Genetically Modified plants are less understood. (Goyal & Gurtoo). Following is a discussion of why Genetically Modified Plants are beneficial to mankind.
The plant species that undergo genetic engineering have genes from other related or even unrelated species, sometimes with and sometimes without the omission of original genes, through methods of genetic engineering methods. This ...

Tiff April Griffin

Abstract
The creation of Walmart started in 1962 due to the creation of Sam Walton. Mr. Walton foundations for this store were to help. This improvement was ensuring that the neighbors help, by having lower product items and to ensure customer satisfaction. Walmart has numerous stores throughout the United States of America as well through some parts internationally.

Main Body

In the history section of Walmart on their website, it states that they have more than 10,800 retail units in twenty-seven different countries. It also states that Walmart has 2.2 employee associates in the United States. With an economy ...

In 2012, global private investment in solar power was $142.5 billion dollars for a meager return of $93 billion (Isola, 2013). This is a loss of 35 percent, which is far from profitable. The inability of the solar industry to show a profit reflects its use of inefficient technologies and poor business models. It is simply too early in the technology development to justify pouring large investments into the industry. With the current state of the solar energy industry, the produced energy remains too expensive to compete in the energy market. Until the solar energy industry becomes profitable, decreasing dependency on oil ...

Introduction

Travel agents should be responsive to consumer demands to ensure their future in the travel industry. This paper discusses the future for travel agents currently when internet services and technology are so popular and easily accessible. This essay will give a brief view of how technology has overwhelmed the travel retail industry and why the consumer will always need the travel agent. A travel agent can be a person or an organization which organizes and sells travel packages to a client. They work on behalf of the tour operators providing travel services like airline tickets, hotel rooms and train tickets. Their future, ...

ENTHYMEME: e-Marketing should be included as a marketing and sales strategy in business because it offers more efficient techniques than traditional marketing.
Web-marketing or online marketing; these are the other names used to refer to e-Marketing, which is defined as the utilization of electronic data and applications for planning and executing the formation, distribution and pricing of ideas, goods and services in order to create exchanges, and eventually satisfy the objectives of the individual and organizational (Strauss & Frost 454). It can be viewed as a new modern business practice in connection with buying and selling goods, services, information and ideas ...

Every business or company that seeks to provide goods or services to its clientele wants to be ranked as the first choice by the client. If this objective is achieved by any entrepreneur, then his business would flourish. However, one has to do a lot of homework first. It is critical to communicate to customers that one has a world class product or service. In order to achieve this overriding objective, one of the most significant things that a person must do is to build and manage a brand. A brand can significantly help in strengthening the business empire and managing the perception ...

There has been debate in the United States of America as to whether to label Genetically Modified (GM) foods or not. The proponents of the debate argue that the genetically produced food has negative impact on the human health making it a gradual killer of human beings. The opponents of labeling of the GM foods like the biotechnology, industry says that the GM foods decrease crop diseases increasing food production hence global food security. The proponents of labeling GM foods further point out on the importance to have consumers exercise their right of choice. The opponents of the labeling further ...

Abstract:

Gun violence in the U.S. is out of control. Incidents in US of gun violence in 2012 were horrible, widely publicized, and unprecedented. We will look at how to prevent such incidents in the future in the rest of the paper.

Paragraph 1:

Importance of gun laws in U.S. Politics. NRA’s stance on the matter (de-regulation). Recent successes: Concealed Carry in many states. The reaction from the other side on recent acts of gun violence in 2012 to restrict gun laws.

Paragraph 2:

History of gun ownership in the United States and why people feel they have a right to them. Examination of ...

Guns, and gun laws, are constantly at the center of the discussion when it comes to American politics. The NRA, led by Charlton Heston, champions greater freedom of gun ownership and claims this is something all Americans are entitled to under the Second Amendment. They seek to de-regulate gun ownership as much as possible, championing causes such as Concealed Carry in many states and also fighting gun legislation, such as the Brady Bill. However, movement is being made on the other side as well, particularly in the wake of tragedies in the recent past which include the Sandy Hook ...

Te Au Rangahau (The Maori Business Research Centre at Massey University) Project

- Payback Period
Project A’s payback period falls in the seventh year while project B’s payback period falls in the sixth year. Project B would, therefore, be a better option using the payback period method. Note that for project A, the total payback is 20000 only, while for project B, the total payback is 22000.
The payback period decision method as the following assumptions, advantages and disadvantages. Ignores the time value of money. No discounting takes place. It also makes the assumption that inflows accrues evenly throughout the year. This could be contrary to the unfolding ...

Economic Recession and consumer behavior surround the "lipstick effect"

In the times of recession the consumer behavior also changes and especially for women the change can be observed as women cut their luxury spending from buying expensive bags and clothes and using the saved up money on lipsticks etc. It further establishes the point that women might spend more on beauty products in times of recession due to the reason that there are fewer financially strong men in the society. All these points gather up to a common hypothesis which can be stated as “Economic Recession and consumer behavior surround the lipstick effect”.
Lipstick effect can be termed as a ...

Language and imagery are powerful tools to use when conveying messages, which is why media advertisements rely heavily on the use of flowery and creative words as well as visually attractive pictures to lure consumers into buying their products. Most of the time, such techniques lead to stereotypical portrayals of certain social classes or people in roles that are oftentimes regarded as funny, endearing, scary, and in some instances, derogatory. One such example is the Aunt Jemima group of advertisements that began in the late 1800s and still exist today. Through language and imagery, Aunt Jemima depicts the image ...

Arguably, technological advancement in the manufacture of Smartphones is taking the world at a tremendous pace. As a matter of fact, the competition between Smartphone manufacturers gives the consumer a chance to have quality products. When looking for a Smartphone, making a choice between Apple iPhone and Android is a very intricate task to undertake. The Apple iPhone has various great features that seem similar in a way, but when it is analyzed critically there a great distinguishable feature. The features that each of the Smartphone’s gives the consumer a mandate to choose which Smartphone are right to use. In general perspective, there are various good features ...

People continually make decisions and judgments in everything they do. The only way they can make the right decision and judgment is only if they know the truth and possess the right knowledge. Any business that sells goods or services to any individual must provide adequate and truthful information about their products. Manufacturers and marketers of products with GMO (genetically modified organism) are not exempted from providing such information. On the contrary, they should be required to do because GMOs is a fairly new science and technology that could affect the health and well-being of consumers. As companies involved in ...

Every business must consider the health and well-being of its customers. A big and successful multinational company like Disneyland is no exception. Having recently come under fire for refusing Ms. Tina Baughman, who is suffering from muscular dystrophy, to use a Segway instead of a wheelchair or motorized scooter at their California theme park, Disney is asked to reconsider what it means to look out for the health and welfare of all of its customers (Cohen).
Whether the business is a theme park like Disneyland or a formal one like a doctor’s office, Americans With Disabilities Act of 1990 (ADA) states that ...

Arguably, marijuana is among the most popular drug among the youth today. One thing that distinguishes marijuana from other drugs is the fact that marijuana is consumed in its natural form with little or no additives at all. Unlike the other synthetic drugs, like the infamous crack and heroin, marijuana is less likely to have any unfavorable upshot on the health of a person. Experts argue that, contrary to what may people believe, cigarette is much dangerous than marijuana. This is because the cigarette filters are full of tar, which is likely to cause lung cancer and other complications to ...

Music Festival

Porter’s five forces analysis.
The musicians who conduct music festivals have a high bargaining power. Their music is unique and the tickets are fixed in price hence the price cannot be adjusted due to bargain. The industry is therefore attractive in that the uniqueness of industry makes it possible for the owners to have high market power.
The consumers have very low market power. There are no instances when the prices of tickets can be lowered to favor some customers. As a result, the industry is assured of a certain amount if revenues when the festivals are attended.
...

Introduction.

The Airline Deregulation Act was signed into law on 24th October, 1978. The purpose of this act was to eliminate the control of the government over airline industry. This was after the Civil Aeronautics Board (CAB) was faced out on 31st December, 1984.

Elements of regulation.

Under CAB, the state had powers to control all entries and exits of airlines together with the competitors. All fares and pricing, mergers, agreements and customer issues were controlled by the federal government.

Elements of deregulation.

The Act liberalized standards for pricing, required CAB to speed up processing of different customer requests, and authorized intrastate and interstate joint price ...

Disney’s Responsibility to Its Customers

Every business must consider the health and well being of its customers, and Disneyland is no exception. Having recently come under fire for refusing muscular dystrophy customer Tina Baughman to use a Segway instead of a wheelchair or motorized scooter at their California theme park, Disney must reconsider what it means to look out for the health and welfare of all of its customers (Cohen). There are several reasons why a business such as Disneyland must consider these factors. Considering the health and welfare of customers, including those with disabilities, is good business practice making the establishment more attractive to a wider variety ...

The Internet offers its users numerous possibilities for fun, meeting new people, staying in touch with friends and family, and sharing information. It would all be alright, if some social networks are not abusing the information they gather from their users, and making money off of them. This is exactly what Facebook is rightfully accused of: collecting the so called likes their clients are utilizing to express their interests, and transforming them into enormous revenue, simultaneously creating new and additional changes in policy to make the users oblivious to this fact. All of these factors strengthen the idea that ...

John Keynes, a reknown economist, argued that recessions are caused by the reduction of consumer demand within the economy. In his calssical understanding of recession John keynes believed that there was no way that prices and wages that are presented to labourers could be slashed in order to be able to help a given economy to be in a position to bounce back froma recession( Carbaugh 288). Keynes understanding of a recession was driven by the idea that because every participant within the economy hurts during a recession, it is not worthwhile to introduce a collective measure that would create more strain to the peiople ...

Partnership is defined as the relationship of two or more people who come together jointly to carry out a business. This form of indulgence has its advantages and disadvantages;

Advantages of partnership

First of all, it makes it possible to raise enough funds tin initiate a business since there is more that one person to combine forces. In addition to that this form of business attracts many employees especially due to the fact that they are offered the incentive of becoming a partner to the business. Subsequently, there is a wide scope of knowledge within this combination since members of the partnership may have different skill ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the paper examined ...

1. Introduction

Cinema business has been developing in India for over a century, however it has been traditionally based on manual labour and very simplistic processes. However, the entry of the entertainment software leader from New Zealand, Vista Entertainment Solutions, has changed the situation in the market and has initiated a large wave of technology integration into cinema operations (Vista, 2012). The aim of this paper is to explore the success of Vista in the Indian market. Firstly, it analyzes the overall market environment in the cinema business in terms of the opportunities and threats it poses for Vista. Secondly, the ...

The word “communicate” comes from the ancient Greek – specifically, from the word “to inform.” On the basis of this one main goal, communicating to others as man’s basic necessity for existence has evolved, taking on diverse forms to serve more functions. One form of communication – and perhaps the most popular and most used today – is advertising, which aims to persuade. Advertising, in all forms and media, comprises a major part of the people’s daily information intake and dominates the nation’s culture at large. This is why advertisements are carefully planned and creatively done, usually having the most ...

Abstract

Advertisements are one of the most effective selling tools available to all organizations however not always the products being advertised touch only the appropriate target population and may end up the promoted people who might be interested due to the convincing advertisements however may not have any valid utility in their daily life. This research signifies the importance of advertisements in controlling the buying behavior of consumers and impacting the tendency of needless procurement.

Questionnaire - Interview

How important do you think are the advertisements in convincing you to buy products that you may not consider important?
I think it is ...

According to Flint (2007), it is important that federal and state laws should require employers. Conducting background checks is an essential protocol that most companies follow. These checks are usually done by commercial data brokers and other private agencies specializing on the field. This is where the importance of conducting background checks comes into play. There have been a lot of negligent hiring cases that have been raised in the past few years. The trend in the increase according to Flint (2007), started after the 9/11 terrorism act that happened in 2001. Another important factor why background checks became a big ...

Classic English Literature: Wal-mart

Wal-Mart has become part of everyone’s lifestyle since it has made shopping a little bit easier and more fun. This is because one can find various items all under the same roof. Wal-Mart has branches all the over the world. The mart is known for selling products of very high quality, ranging from food stuffs, to clothes. The shopping mall is also known for paying very low prices despite the fact that it sells its items exorbitantly. However, this information is not reliable and can therefore be placed on a scale and arguments brought forward concerning the shopping mall.
...

The way of life of a modern society is quite interesting, and far removed from the ways people lived in previous eras. In the industrial age, mass production has created a market where, provided you live in the right place, you can get virtually anything you want. In fact, the focus of a consumerist society is to gather as many things as possible; the determination of status in this type of world is based on how much you have, and how much those things cost. This is more true in America than it is in any other country, given the vast resources ...

Does the concept of invisible hand play an important role in science?

Science is an explanation of human life by giving evidence of natural phenomena, and human causes in the earth we live in. Sciences are of two types, there are the human sciences and the natural sciences. Human or social sciences focus mainly on human behavior, how they react in different situations and their general lifestyles examples of this include sociology, psychology and law. Natural sciences deals with explaining the existence of nature that is beyond human creation, for example physics, and chemistry.
Science is based on explaining the universe by use of testable explanations and predictions (Feyerabend, Paul ( ...

The presence of someone or a particular kind of service in a place can influence the number and types of people visiting a given premise. The author stopped visiting Starbucks in 2003 once his most favorite attendant left the premise. “…I stopped going because Erika was no longer behind the counter… Once Erika disappeared from Starbucks, so did I…” (Line 2)He could not continue visiting the place as he had liked Erika and Erika already knew him and his set of orders. This made him like the services being offered as Erika had already mastered his orders. He got served very ...

Why do we get something? When making a choice of what product to purchase, we are often overwhelmed by the options. (Schwartz 2006) On one side of the coin, it is good that we have so many to choose from, as that maximizes the chances of finding the product that we would like the most. However, it also means that it takes more time to make a decision, and there are so many other things to regret not getting. (Gilbert 2006) Often, we have too little (or no) choice in what we purchase, and just have to deal with what we ...

Introduction

The usefulness of psychology stands above the common knowledge of people. It has wide application in business, particularly in marketing. The study of human psychology helps the business people to understand the emotional behavior of their clients, leading to improved capacity to influence customers’ decisions. Impulse buying is one of the essential psychological applications in the business (Bhakat 149). It results from emotional changes in the decisions of consumers that result in increased purchases than what was initially intended. According to Bhakat (149), having experience in buying is crucial to improving the quality of purchasing decisions. However, such experience ...

The Power of Mass Media and Their Impact on the Consumer

The mass media have played an increasingly significant role in contemporary societies. The term media refers to the technologies which can be used to transmit messages to an audience (Laughey 2007p.1,). Mass media then represents the massive reception of the information transmitted through the media, across wide spaces (Laughey 2007, p.2). From a capitalist perspective, the media became potent means of communication for enterprising, thus rising to power as business enterprises in the 19th century. As the radio and the television emerged, the interest in transmitting information to the public increased exponentially, and with it, so did the interest ...

Introduction

Genetically modified organisms (GMOs) are arguably beneficial socioeconomically. However, there are rising concerns over the harm GMOs pose to the humans and their environment. The process of genetic modification entails altering the genetic composition of organisms to award them properties that are more desirable. According to Rifkin (17), the world is in transition toward a biotech age as illustrated by the advancement of GMOs. In the current society, the adoption of genetically engineered crops, such as soybeans, cotton, and corn, is widespread in the United States following two decades of concerns over consumer reception, and environmental and economic impact ( ...

Advertisement is playing as an inseparable part of media, and the impact of this has been such that, that many times people are more interested in advertisement rather than any other things main purpose of media. These promotion campaigns have been dominating the mind of people, and it has been affecting the people directly as well as indirectly by hitting in their subconscious.

The promotion has now become an inseparable part of society, its root deeply under rooted in the society no matter which nation the society belongs to. The impact in the society is in many ways ...

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...

The Pitfalls in Borrowing Money

A. The dangers or risks of borrowing money
B. Background of borrowing/ responsibilities of borrower
C. Thesis Statement: Borrowing money creates a profile of financially-at-risk individuals that shall be dependent on the characteristic of the borrower, who may the tendency to mismanage and misuse their credit cards.
II. Counter-Arguments
- There are advantages and disadvantages in borrowing money through loans and credit cards.
- The financial problems of the borrower are easily resolved by seeking financial assistance from loans and credit cards for payment of mortgage, car loans, student loans and other emergency needs.
...

Abstract

There is a growing trend of genetically modified foods, which has seen their entry in the market. Consumers are faced with the task of deciding whether to buy these foods or not. Taking into account their effects, some informed consumers use these foods while others decide to do away with them. On the other hand, uninformed consumers end up consuming these foods without knowledge on their effects. There are two opposing views regarding genetically modified food. Those in favor argue that they should be allowed in the market and the decisions to consume or not to be left with consumers. ...