Introduction
Hip hop music is a wide appealing music that has widened its distribution to a large audience in the music industry. Since its emergence in the 1970s, hip hop has been changing together with its audience, becoming a multi-billion-dollar international phenomenon (Bennett, 2000). Initially, hip hop was used as human right fighting tool that blacks used to address their concerns. Hip hop by then had a specific audience and theme as it directed its concerns to the perpetrators of racism. However, hip hop has experienced change and currently it is a general audience music exhibiting a culture that incorporates politics, art, technology, ethnicity, urban life ...