Public Relation is a Communication Business and the Ideal Practitioner is a People’s Person
Introduction
Public relation involves managing information that flows between an organization and a target segment of the public. Through public relation, an organization gets exposure to the public by the use of topics of interest to the public. The main focus or aim of public relation therefore is to persuade the public, stakeholders and interested parties of an organization to develop a certain perception about the organization, its products, decisions, management and leadership. This implies that public relations is basically involves business and corporate communication. The success and failure of businesses, corporate, and other organizations depend on the public. It ...