PR disaster
PR disasters could easily destroy a reputable company. According to the article How to recover from a social media PR disaster, PR disasters can occur when a person posts their personal opinion or other wrong information in a corporate website or social site. Some are minor embarrassments that may not reflect very poorly on the organization while others could seriously damage the company’s reputation. These PR disasters range from insensitive statements, inappropriate opinions, false rewards, early releases and hacks.
Insensitive statements can damage the reputation of an organization by reflecting negatively on the company’s ethos. The early release refers to a ...