Attention Article Reviews Samples For Students

Research Question

The article sought to identify if contingent tutor attention could modify the study patterns and behavioral problems amongst children in preschool. The research strives to add information concerning the social reinforcements of teachers in regular classrooms particularly those in poverty stricken regions (Hall, Lund, and Jackson, 1968).

Method

Experimental Design
The assessments were single subject designs owing to the fact that they each focused on one student who had dawdling or disruptive behavior. The observers conducted single experiments for every child to develop comparisons of intervention and control conditions. The authors utilized an alternating treatments form of single design to ...

Introduction

This paper provides an overview of descriptive theories that have advanced in over the last decade concerning the working of the human memory and how it affects the adult behavior and experiences. The purpose of this literature review is anchoring an understanding of different attempts to come up with one comprehensive understanding of psychology and the developing of the human brain. While exploring the different facets of the concept of human behavior, the paper embarks on different scholastic analysis using divergent resources. Contemporary literature on this subject assesses the role of diversity and its impact on human competency and ...

Psychology

Studies show that odor perception is directly related to the condition and functioning of the orbitofrontal cortex. The olfactory abilities of an otherwise normal human being can be largely impaired by neurological diseases as well as brain injuries. Moreover, scientists have also found that the ability to identify smells is often closely linked to functional brain activity levels. Killgore and Associates (2007) conducted a study to showcase the effectiveness of odor detection tests in predicting susceptibility to sleep deprivation as measured through Personality Tests. This experiment sought to prove that a small olfactory test can be a good predictor of emotional and ...

Q1
The independent variable was the color information while the dependent variable was attention attraction. Both variables are of nominal level, i.e. the variation of color information or attraction of attention does not vary upon the change of the color or the person to whom they attract attention.
Q2
The research was subjective, especially in treating RTs (reaction times) above 1500 ms as misses and 300 ms as anticipatory. There is no proper control or a basis upon which the researcher sets this criterion of exclusion. Besides, there is no background check of the participant to analyze if they ...

- In order to be able to answer the quiz questions one should know that the speaker should employ attention grabbers (attention materials) in the introduction of the speech as a tactic of gaining the listeners attention. Some of the attention materials include the storytelling (factual or hypothetical illustrations), asking questions (rhetorical or overt-response), provocative statements, quotations, arousing curiosity, using demonstrations, and using incentives to listen (Gregory 220-223). A poor introduction fails to capture the interest and attention of the audience while a poor conclusion would reduce the effectiveness of a good speech (Gregory 218).
After garnering the attention of the ...

Good nutrition is critical for growing children, both for physical and cognitive development. Elementary age children are challenged every day in school and a nutritious and balanced breakfast is critical for them to learn. Many studies have been completed that consistently demonstrate the importance of a good breakfast on learning.
According to a study completed by Anjos et al (2013), good nutrition begins with expectant mothers and continues throughout a child’s life from infancy to childhood. The acquisition of nutrients is important for proper brain development. The authors have implemented a large scale research project named NUTRIMENTHE which is examining the effects ...

As urban centers have grown and more members of society has become less involved in agricultural practices, the connection that people have had to the environment has also become more distant than in previous generations. During the last couple of hundred years, fewer people than ever are more aware of how important it is to protect the earth on which we live and the natural resources that it has to offer. This has become even more evident during the 20th and 21st centuries, expedentially each decade.
Most people in industrialized nations, before sustainability efforts came into the forefront ...

China seems to be noticing a problem with the overuse of smart phones. One report on the subject highlights two incidents were injuries occurred from distracted smartphone users. The incident that was the most troubling was the one of the teenage boy who walked off a bridge because he was not paying attention to anything but his phone. The government it is noticing the issue in calling for a change stating “something has to be done” (Shaver, 2016). In America distracted driving or using your cell phone while driving a vehicle was an issue of concern until recent studies ...

Reflections to journal articles

Language, language acquisition and language teaching are areas of interest that have engaged the attention of linguists, psychologists and educationists for centuries. Zest in research in these areas continues with new issues being raised as a consequence of development in technology and means of communication. While experts continue to discuss first and second language acquisition, the truth is that it is difficult to find an individual who uses one pure language. Increasing contacts between language communities in a global scenario have resulted in bilingualism and multilingualism. According to Kumar and Yunus, “No society speaks just ‘a language’ that is ‘pure’ in its ...

Citation 10 -- “Visual Search”

2. Goal of article: State the research questions and/or hypotheses being investigated (What are they trying to do?) (Four sentences to one paragraph)
The researchers in this study wanted to determine the factors that determine an individual’s visual search. The researchers were specifically interested in determining whether individuals register the things they see as a whole and then separate each feature into its component parts or whether visual search is perceptual hence everything that comes into the view is registered in the mind before we become aware of them. Several paradigms were tested in the study, including texture ...

Chapter 1

- Why are communication skills important to your career?
Communication skills for one on one communication help one in taking a job interview. It enables you to be brief and interesting, but yet convincing increasing the chances of securing a job. Oral communication skills are very important in the job market as being a good communicator enhances the way you communicate with your co workers as well as the public.
It helps one to learn how to speak to his audience such as in court, at work, in school among others.
It equips the leaner with communication skills that ...

Lydon and Garcia in “The Next American City and the Rise of Tactical Urbanism” provide captivating information about the phenomenon of Tactical Urbanism and its features in America (63-86). It has to be noticed that, though the trends described within the book by the authors are rather familiar for me, the term “tactical urbanism” has been rather new for me. The authors smartly define four primary trends influencing on city life: returning of people to the city, Internet’s rise, the Great Recession, and increase of disconnection between citizens and government; all these tendencies indeed take place in modern ...

Brief Summary

Knowing the definition of “gifted and talented children” is important. Unfortunately, there really is no general meaning for it. The Angleton Independent School District (2013) defines “gifted and talented” as someone who has the potential to achieve an outstandingly high level of accomplishment and who can display a high performance capability, compared to others of the same age, experience, or environment. It refers to someone who excels in a specific academic field (Angleton Independent School District, 2013).
In the article Do Gifted and Talented Students Need Special Schools?, the opposing views of John Cloud (2007) and Susan Winebrenner and Dina ...

The present paper compares and contrasts the submitted answers to similar test questions between three different students. The three answer sets will be referred to as “my answer,” “Inman answer,” and “Soelyn answer” for clarity and ease of reference. Each of the tests is seven questions long and each question is in an extended essay format. For extended essay questions, the primary answer components can generally be categorized into three areas: content, organization, and stylistic aspects. A complete comparison and contrast of the three essay answers therefore involves serial examination of each of these areas to determine what is ...

Bose, S. (2016). Xerox (XRX) Misses on Q1 Earnings, Split Likely in 2016. Zacks. Web. 21 July 2016.
Supriyo Bose (2016) discusses financial results of Xerox Corporation in first-quarter of 2016. Despite a little decline in earnings some years ago and a challenging macroeconomic environment, a company has improved its positions and productivity that resulted in adjusted earnings. The author informs about the current economic environment, financial result of Xerox, and provides points of view of experts on how to increase earnings.

Areas of Agreement

Supriyo Bose (2016) proclaims that Xerox has adopted a decision to provide a three-year strategic transformation program ...

Crumpacker, M., & Crumpacker, J. (2007). Succession planning and generational stereotypes: Should HR consider age-based values and attitudes a relevant factor or a passing fad? Public Personnel Management, 36(4), 349-369.

Problem Statement

The problem statement in the article ‘Succession planning and generational stereotypes: Should HR consider age-based values and attitudes a relevant factor or a passing fad?’ by Martha Crumpacker and Jill M. Crumpacker establishes that the labour force of the present day consist of no less than four age groups, which spread more than sixty years apart. The capability of the department of the human resources to operate with the ...

“Pointing and placing” is an article written by Herbert Clark, and at the same time is a chapter from a book referenced below. Basically, the paper describes two indicating tools, which are directing-to and placing-for. Both are used to point to an object, as well as make someone pay attention to that object. Clark identifies the main difference between the two tools by saying that “directing-to directs a person’s attention to the object whereas placing-for places the object for a person's attention” (262). He claims that both are essential elements in communication between people, and ...

The article under consideration views implications that modern technologies have for academic performance. The research question appears to be as follows: How do activities based on multitasking and activities that require focused attention relate to distractiblity? The authors have chosen Instant Messaging (IMing) and Nonelectronic Reading to conduct their research. They hypothesized that the more time is spent on IMing, the greater the difficulty is in concentrating on less externally stimulating tasks.
IMing has become an integral part of young people’s life, interfering with other important activities. This communication tool gives an opportunity to keep in touch with ...

Nowadays, Attention-Deficit Hyperactivity Disorder (ADHD) is one of the most common mental health diagnoses among school children. At the same time, it is a controversial case, as a lot of researchers still argue if ADHD is a real metal impairment. The main problem here is in the difficulty of diagnosis of this condition among children. The acceptance of the disorder is still problematic among both the specialists and families blaming pharmaceutical companies for promoting unnecessary drugs. Though, the supporters assume that the condition severely impacts children’s life and due to the complex symptomatic require special educational program. According ...

The article „World of Tomorrow“ by Stuart Davis is about a Davis's description of the 1939 New York World's Fair. He expressed his view on it in Harper's Bazaar. His gouache on paper called Impression of the New York World's Fair, 1939. was in the magazine in February 1939. The size of the gouache is 32,4 x 56 cm. It predicts the future, which was not known at the time.
America's world's fair was meant to show in which direction the nation was headed and how they would prosper. The whole nation was eager to see the economical ...

The Current State of Research on New Methods and Technologies for the Safety and Reliability of Assessment of Propellants, Explosives and Pyrotechnics1

Abstract

Materials with high energy have in the past and are still in use for both intensive military and civil purposes. Research and studies have been conducted recently to try establishing and inventing new materials likely to have enhanced high performance and that are less sensitive to heat and shock as compared to existing materials. In future military applications have a threshold to be adjusted to. This paper is mainly focusing on the on the advancements, possible formulations of ...

Analysis of “On Terror,” by Philip E. Devine and Robert J. Rafalko

Introduction

There have been several views on terrorism. However, research on terrorism differs from the standard social science research. As one is dealing with underground organizations, often there is little or incomplete data. Terrorism is like a war in the shadows that creates massive publicity. For the majority of researchers, it can be dangerous to do investigative research in danger zones, and therefore, majority of the research is carried out on the basis of reports released by the government and media news stories. Research on terrorism has more often ...

Is It Time to Rethink You Pricing Strategy?

Abstract
The article under revision is taken from an academic journal MIT Sloan Management Review dated as of 2012 written by well known economists and businessmen Andreas Hinterhuber and Stephan Liozu who are also the authors of “Innovation in pricing” book. It is headed as “Is It Time to Rethink You Pricing Strategy?” and dwells on the issues of pricing and its role in the company's profitability. Economists know that pricing plays a substantial role and a strong impact on company's profitability indicators. Many companies nowadays use old pricing methods based on cost and competition. Businessmen mainly pay due attention to ...

introduction
Erick Swenson lives in a totally different and advanced age than Jean Watteau. With sophisticated material and knowledge, his Untitled stands out owing to the mathematical and creative skills employed to create the object. On the hand, Jean Watteau lived in the 18th Century when less quality material was available and the culture and demands of the public at the time, focused on exciting love stories rather than balance in the photo. Art that involved humans attracted more attention as they identified the object with their myths and beliefs (Warren, 3). Both Frenchwoman Jean and American Swenson artists ...

Gun Prohibition

Joe Nocera argues in his New York Times op-ed column “Guns and Mental Illness” that it should be more difficult for people, rather than the mentally-ill, to attain a firearm due to a recent mass shooting in California. Last month, 22 year old Elliot Rodger went on a shooting spree in Isla Vista, California after emailing a 140-page manifesto to his parents. Nocera recapitulates the terrifying tale of two parents racing to California only to have their worst fears confirmed: Elliot had killed six people before committing suicide from a self-inflicted gunshot wound.
Elliot had a long history with depression and had never been ...

Summary

The article, ‘Special Education’ by Schroeder Ken is essential in understanding national perceptions of individuals on the reform efforts that have and are being made for the disabled students globally. This article mainly gives the findings from (NCEO) which is a National Center on Education Outcomes. It is evident that most of the states have given priority for students with disabilities as this is part of the legislation of educational reforms required by the NCEO. According to a survey carried out, there were thirty two states that had information based on students having disabilities and at the same time same students ...

Affiliated School;

Now read the titles and abstracts of the 14 articles in the attached file. Using criteria described in the Pyrczak's guide, answer the following questions:
1) Best title:

The best title is: Why Does Early Sexual Intercourse Predict Subsequent Maladjustment? Exploring Potential Familial Confounds

Explain why:
The first part of the title is a question that begs for an answer from the reader, the second part tells the reader what is the research is all about (Pyrczack, 2012). The research is based on the findings of another research that proved that early sexual intercourse indeed leads to maladjustments; the title covers that aspect by clearly indicating that. The research intends on exploring the familial ...

Charles E. Lindblom. The Science of “Muddling Through.” 1959.
Thesis: According to Charles, the United States bureaucracy uses bounded rationality and limited policy analysis in formulating regulations. He states that root analysis is a more comprehensive approach for decision-making than branch analysis. Charles, however, argues that policy makers lack the intellectual capacity to accomplish a root analysis, hence the lack of policy developments in organizations. The author states that a rational decision-making approach is not possible and explains why political maneuvering in decision-making was favorable.

“In the United States, for example, no part of government attempts a comprehensive overview of policy” (165)

“Limits on human intellectual capacities and on available information set definite limits to man’s capacity ...

Part 5: Final Draft

This paper has several sections. First, it gives an analysis of a psychological report which was published in popular media. The second part documents the original research cited in the psychological report in section one. The third step gives a comparison between the first and second report.

Analysis of a Psychological Report

The title of the report was Silent Cerebral Emboli May Hasten the Progression of Dementia (Journal Watch, 2012). The author notes that the findings of the report were drawn from two groups: patients with dementia (loss of cognitive ability particularly, memory, attention, and language) and patients with Alzheimer disease. The author begins by notifying ...

Sue'Ann Easterling PE 551 Race in sports or athletics June 19, 2013 1 of 6

Shakib, S., Veliz, P., Dunbar, M. D., & Sabo, D. (2011). Athletics as a source for Social Status among the youth: Examining Variation by Gender, Race/Ethnicity, and Socioeconomic Status. Sociology of Sports Journal, 28(3), 303-328
The journal article highlights problems experienced in sports and athletics with a closer focus on the universities. The author has provided a broader sampling and research synthesis from different parts of the world thereby representing a wider and a better scope on the world of sports especially in addressing the race factor in different parts of the world. The author is an established researcher and a writer from the ...

Colorectal cancer has become the second leading cause of deaths related to cancer in U.S. among cancers affecting women and men. People past fifty years of age should be screened for cancer regularly using the stipulated methods. The article estimates the rate of use of different tests of colorectal cancer and also evaluates changes in use of test by comparing data from 2002, 2003, and 2006 surveys on Behavioral Risk Factor Surveillance system (BRFSS). It was found that the respondents’ proportion aged fifty and above who reported the use of fecal occult blood testing (FOBT) and sigmoidoscopy had generally ...

For any foreign language learner it is essential to enrich their vocabulary. Holly B. Lane and Stephani A. Allan, who are the authors of the article "The Vocabulary Rich classroom: Modeling Sophisticated Word Use to Promote Word Consciousness and Vocabulary Growth" are deeply conveyed that one of the ways to awake word consciousness in students is to ask them to model new words.
In order to show that their ideas are true and effective, the authors give examples of two classes, where children learned new words and started to use them skillfully in their everyday life. Although the ...

Effective strategic planning not only carries a company toward an objective, it anticipates changes in the External Environment, and positions a company to adapt. What are some of the changes Yahoo! may be anticipating?

Strategic planning requires a company to consider not only their internal strengths and weaknesses, but also to address the changes in the in the external environment. Firstly, Yahoo! anticipates that buyers will demand more integrated solutions and require more localized information. That is why Yahoo! is attempting to go into additional areas and to expand its offering. Moreover, the company is predicting a change in user demographics, thus targeting ...

Computer networks and the internet have drastically changed the way we live and conduct business. In the current business environment and governmental authorities, integrated information systems based on vast networks make the core of operation from E-commerce to interstate communication. Governments such as the United States hold sensitive information about its citizens in such computer networks. Businesses rely on networks in order to perform business transactions that use electronic transfer of money. Currently, nearly all businesses and government operations are electronic and are controlled different kinds of servers and technologies. However, as these systems are efficient and effective in ...

Read and Review on an Assessment Topic

In terms of this paper I would like to analyze the article Early Childhood Curriculum and Assessment. I will focus my attention on the issues discussed in the publication, express my opinion about ideas present in the article and explain its importance for my future career.
The mentioned above article raises a lot of interesting and crucial issues, which should know each teacher, educator or any other person, who will ever work in the field of education. The main focus of the article is early education, childhood curriculum, its inevitable components and assessment of learning process.
Education is ...

The Culture of Fashion

With special attention to decadism, Breward overviews the changes in fashion trends in the beginning of the twentieth century (184-185). Here, decades are characterized not only by specific preferences in clothing, but also by cultural and social features of the time. In other words, fashion is determined by sociocultural movements. The author highlights the importance of fashion’s temporality in organizing the chronology of the history of fashion. Particularly with this art, time frames may be easily outlined by months, years, or decades with high degree of accuracy. Therefore, fashion is described as a “cultural clock”, which is unconnected ...

Description

The article at hand refers to the thoughts and ideas of scholars who observed the process of analytical reasoning and found some useful tips and suggestions for making it effective. The first thing that the article pays attention to is that it is better to find approximate answer to the correct question than completely correct answer to the wrong one. The degree of information loss and misleading is far much in the last case. The choice of the problem is crucially important for the effective reasoning and qualitative analytical work.
Another striking point is that evidence is crucially important ...

Leaders as Decision Architects – a Comprehensive Analysis

Decision-making is one of the focal points in contemporary business management. Moreover, the today’s economies are particularly vibrant and dynamic, making it necessary to make the decisions quickly. In their article ‘Leaders as Decision Architects’, John Beshears and Francesca Gino argue that the decision-making context should be substantially modified. In particular, the authors emphasize that all critical behavioral issues, which surround a decision-making process, should be identified, and the factors, which maximize the chances of errors, should be removed. Special attention is laid to the importance of mitigating the impacts of different emotional biases and poor motivation. Generally, ...

The article talks about one of the most provocative and refreshing movements of 20th century, the age of avant-garde art — Dada. It starts with the flashback to the beginning of it all in 1920, when the war was over and different versions of avant-gardism were still spreading in the world, in Russia and Germany, and, of course, the center of it all was Paris. Tristan Tzara, the head of the Dada movement, was drawn to Paris to seek for attention and his plan was to create «Dadaglobe», an anthology of avant-garde art with a great number of contributions from ...

Reducing Problem Behaviour

Functional communication training, referred to as FCT, is among the most trusted procedures for dealing with severe behaviour problems. Carr and Durand described the treatment process in the publication, which has helped in evaluating and developing new treatment methods. The paper will review and tackle the procedures used in the treatment process and determine the credibility of each step. In essence, the paper will discuss and review the research methods employed by Carr and Durand will be considered and determine how the use of these methods can produce likely results.
The study design in this experiment meets the standards ...

When an armed attack takes place, eyewitnesses usually focus on the weapon and ignore the appearance of the perpetrator, to the extent that they are unable to remember his or her face accurately afterwards. Many studies have showed that seeing a gun makes eyewitnesses less reliable, because they tend to focus on the weapon, rather than the face or particularities of the criminal. These studies often concluded that this is an automatic response generated by fear or surprise at the unexpected sight of the weapon (Pickel, Ross & Truelove, 2006). In their study, Pickel, Ross & Truelove (2006) investigated the psychological ...

The institutional affiliation

Nurses' Experiences of Ethical Preparedness for Mass Health Emergencies and Healthcare Disasters: A Systematic Review of Qualitative Evidence
Healthcare ethics has been of higher importance as long as healthcare practice has existed. It is first necessary to explain that healthcare ethics is regarded as moral principles that are commonly considered as allowable and reasonable by the society. However, in spite of a universally stable set of ethical standards that direct the healthcare industry, there are many cases of these values on the verge of being violated. For instance, it is extremely possible that a medical worker will face an ...

Homelessness is one of the very serious problems because it is constantly replenished the ranks of the homeless people today: they are troubled teens, graduates of boarding schools; migrant workers; veterans, people survived the crisis. The authors believe that homelessness leads to stress, mental disorders and substance abuse, especially alcohol, although this may be due to homelessness. Social exclusion is a strong negative factor, weighting personal and behavioral disorders in the homeless, especially for adverse childhood experiences.
Studies devoted to homeless show the interest of the researchers to the resolution of the problem of homelessness and about possibility for ...

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{Institution Affiliation [name of Author’s institute]}

Paper Critique

The classmate’s project presented has been converted into a very intelligent video that presents information into a very captive format from a classroom scenario. The project is named as “The Authentic use of Laptops in Classrooms”. The project has two parts one is a video uploaded to YouTube and another is a Microsoft power point presentation consisting of nine slides.
The YouTube video shows that in a classroom where four students are studying, three are distracted by technology while only one is taking notes in a ...

Summary

This article provides insight regarding the comparison between associations that are highly likely to expose women to the risk of being raped and surroundings where the probability of rape is lower. From the start, the authors observe that people do not understand the rape culture. The article begins the article by presenting information that defines what rape culture is. It presents rape culture as the beliefs and values that change surroundings into areas that are conducive for rapes to occur. The authors imply that a proper understanding of the rape culture plays an important role in changing the attitude ...

Businesses relying on renewable energy sources to power their ventures as well as foster environmental sustainability have attracted the attention of environmentalist and activists. PepsiCo is one such company investing in various sustainable practices where they use light energy to power their water stewardship for factory use and community assistance (Environmental Sustainability, 2014). It reduces the emissions of the greenhouse gasses by finding alternative energy sources like electricity. The company boosts agriculture sector as one of its main sources of raw material by creating community outreach programs that foster best farming practices. PepsiCo has also invested heavily in reducing ...

In my opinion, the lecture material on the topic is useful in terms of revealing the importance of the original intent of interlocutors in any conversation and emphasizing the influence that personal communication styles may have on the emotional coloring of the interaction process. The most important and, thus, thought-provoking for me was the assumption that the misunderstandings are oftentimes based on the differences of communication styles and people’s inability to adapt themselves in order to change the frame of any particular situation. Having reviewed the lecture, I decided to consider my behavior through the prism of conversational ...

Key learning from society’s efforts to create meaningful environmental shifts

One major lesson from society’s efforts is the need to be able to adapt to black swans. Black swans, as Taleb calls them, are big events that are both unanticipated and highly consequential. Typically, nobody sees them coming, but when they arrive, they immensely shape our world. Events such as the 9/11 terrorist attacks changed the way the world views security issues and terrorism. Furthermore, the internet and Google have revolutionized the way we communicate and obtain information in ways never imagined before. The two have opened up new opportunities and jobs that nobody ever predicted. On the ...

Article Review: Gender Climate Change: A Feminist Criminological Perspective

Executive Summary
The article “Gendering Climate Change: A Feminist Criminological Perspective” by Wonders and Danner (2015) represents the study on the dialectical relationship that exists between socially constructed gender and climate change. Within their study, the scholars examine several issues to support their idea and explain logically the importance of the problem under consideration and the usefulness of feminist criminological perspective for analysis of climate change issues.
First of all, they provide the results of the review of the current criminological literature, stating that feminist perspective has been largely ignored in most criminology literature covering the issues of climate ...

The article titled “Child Sexual Abuse: Demography, Impact, and Interventions”, written by Erna Olafson gives an account of the impacts of child sexual abuse on victims. It focuses on how child sexual abuse associates with anxiety and depression. The article is a theoretical review and summarizes other forms of child maltreatment, especially victim stigmatization. It provides ample information on the current interventions available for child sexual abuse, which include prevention, child forensic interviewing and treatment (Olafson, 2011). The article presents future directions that alert the potential signs and symptoms of persistent victimization of children. The author defines child sexual ...

Introduction

Enterprises normally have many buyers purchasing their products such that they do not get a chance to know each of them personally. In such a case the business is required to pursue a rigorously tested study concerning consumer behavior. People are definitely different, but at some point their minds tend to react in the same way, and comprehending the aspects can assist the company to formulate strategies that will make customers accept their items or services. The creative measures should be ethical to conform to the universal values of the consumer base. This article articulates a critical review of ...

Article 1

“Society`s Storyteller: How TV Creates the Myths by Which We Live”
This article talks about the hidden impact television has on people. The author argues that television shapes the human view of the world, which might have quite a dangerous effect. It is important to note that this article was written in 1992, when television was the peak of the mass media. Today the situation has changed dramatically since more than twenty years have passed since then. Therefore, this article should be analyzed carefully, considering all the recent changes in the media sphere.
I liked the idea that “ ...

Advertising’s 15 Basic Appeals

In the article “Advertising’s 15 Basic Appeals” Jib Fowles describes fifteen appeals that are usually used by the advertisers in order to attract attention of the audience. One of the tasks of the advertisers is to create an ad that would boost the desires and motives of a person and provide this person with the information about the product. Nowadays the people are overloaded with the advertisements and only 12 advertisements produce a reaction during the day. Therefore the ads have to be well-thought and catchy in order to be effective. There are several appeals which advertisers use ...

Article Review

Article Reference
Sekerka, L.E., Comer, D.R., Godwin, L.N., (2013). Positive Organizational Ethics: Cultivating and Sustaining Moral Performance. Springer Science+Business Media Dordrecht. – 435-444.

Summary

What is essential to learn from the article is how to turn human failings into perspective prosperous future of the organization. It is also interesting to find out what distinguishes ethical and unethical organizational behavior.
Most important is the fact that the authors of the article do not just close the subject for further discussion. On the contrary they specify what questions would help researches advance in their studies.

Critique

I might disagree with the authors of ...

The first three months of 2014 are full of mega events like Super Bowl, Olympics, Grammys, Golden Globes, and Oscars. The article talks about the importance of developing an event marketing strategy which focuses not on a single big event like Olympics and Super Bowl but which can bank upon all big and small events of the year. The author then discusses the things to be done to make it possible. The first order of the business is to identify the key triggers (evens) that drive sales. Once the triggers are identified, the next step involves ...

In his book information and the Crisis Economy, Herbert I. Schiller contends that the current proliferation of information activities and increasing sophistication of information technology they demand are the result of efforts to control the political, economical, and cultural strains produced by a general crisis in the world market system. This is a review of chapter seven of the book ‘The prospect for democratic communication.’ Schiller opens the chapter by stating that the communication process could serve constructive motives if it could draw the attention of people to the problems they face as well as offering a channel for the presentation ...

In Bettig and Hall’s article “Ad Creep: The Commercialization of Culture,” the authors discuss the phenomenon of “ad creep,” which is described as “the gradual expansion of advertising into nontraditional spaces such as public playgrounds, school buses, sidewalks, and beaches” (193). In essence, as advertisements become more and more recognizable and rejected by the public, marketers and advertisers must find new ways to incorporate their advertisements into everyday life. As a result, instead of having separate avenues for delivering advertisements (like a commercial in between programmed television), they use strategies like ‘product placement,’ ...

The Resurgence of Chinese Power and the Coming of Islam

In this article the author argues that: “the establishment of the Ming dynasty constituted an age of Chinese ascendancy, largely the result of the aggressive foreign policies of the early Ming emperors and their successful reassertion of the tribute system” (181). The main point is that there were lots of impressive decisions and discoveries made that promoted the authority of the emperor to the highest level as well as lots of pity mistakes that diminished the possible gains. From the author’s point of view and as human experience suggests, no people’s hegemony lasts forever and the Chinese ...

This short story tells the readers about the life and hardships of Antiguan people. The flow of advice from the wise experienced mother to her young daughter has drawn my attention with its omnitude. She speaks about everyday things on keeping the household, about sewing and ironing clothes, about right ways of growing vegetables etc. knowledge of which seems to be necessary for living regarding their lifestyle. And on par with that she teaches her daughter to behave like a lady, teaches her wisdom about relationships. This passing down of knowledge on all of the aspects of life from mother ...

Summary: Consumer Behavior

Mental accounting can be said to be a set of cognitive operations that households and individuals use to organize, evaluate and keep track of their financial activities. This paper gives a summary about our current understanding about the nature of people’s engagement in mental accounting techniques. This paper concentrates on the three components of mental accounting. The first one is concerned with how people perceive and experience outcomes, and how decisions are made and then evaluated. For example, a consumer choice can be understood by incorporating value of the deal. The second component of mental accounting involves assigning activities to certain ...