Introduction
The use of condoms has been steadily growing over the last few decades as a result of increased public awareness about the potential danger of sexually transmitted diseases like HIV/AIDS. Many industrial players have tried to capitalize on this and the condom manufacturing industry has witnessed massive product innovations.
Durex is the number condom manufacturer in the world. The condom brand has a 29% share of the five billion condoms that are sold each year in the globe. The brand is actually the market leader in very many countries.
Since the use of typically begins from a young age, Durex ...