Article Summary
Coca-Cola focuses on producing designer milk. This is achieved through partnership with dairy cooperatives to create Fairlife. The brand is expected to be lactose-free, low-sugar and high-protein designer milk. Coca-Cola is attempting to offset the decrease in the consumption of soda. The consumers want workers and animals treated well without compromising quality, convenience or taste. The premium pricing strategy is expected to be a challenge to Coca-Cola. The company focuses on developing a structure that meets the demands of all customers (Singh and Jennifer 22). Firelife can use Coke Company for skills, marketing, as well as research guidance. In ...