Coca Cola Article Reviews Samples For Students

Introduction

There has been a considerable shift in market approaches traditionally utilized by various international as well as local companies to what is now being referred to as high-end marketing. This has arisen due to a variety of factors including but not limited to competition, increased innovation, and technological changes in overall marketing and changing consumer preferences and / or needs. These changes, along with others, have made some companies face stiff competition to a point of even forming partnerships with new and innovation-based companies. Globally established companies like Coca Cola and PepsiCo have already set themselves up and geared their marketing approaches ...

Coca Cola Company is a global brand which specializes in the manufacture of beverage products. One of the reasons why Coca Cola performs well in the competitive market is due to its competitive pricing. The prices of Coca are fairly stable and are not subject to huge fluctuations (Mankiw 89). For instance, in the year 2008 the price of 12 packs of 300ml cans was $2.99 in 2011 the prices were $3.79, and it remains unchanged at $3.79 in 2014.
Source (http://www.foodtimeline.org/foodfaq5.html)
Percentage change in price = {(3.79-2.99)/2.99} *100 = 26.76%the change in prices over the period of ...

Israel and Palestine have been fighting over Gaja for decades. The ongoing struggle has left Gaja in ruins. The ongoing siege of the Gaja territory by Israeli forces has made it impossible for any humanitarian efforts to rebuild the Gaja strip. In the midst of this conflict, Coca-Cola has decided to invest in the Gaja territory and is set to build a factory. The author examines the real reasons behind such investment and takes a microscopic look at the deal to determine whether this investment will be for the benefit of people residing in the Gaja strip or will ...

The Cola Market in Thailand comprises of three main companies that have engaged in supplying their products to the vast economy. These companies include: Pepsi, Coke and Est. over the years the market only included Pepsi and coke that battled in the market to satisfy the customer’s preferences. This was evidenced through the markets they shared in the market where Pepsi prided itself with 48% while Coke garnered 42% of the total market share. This had brought intense competition as Pepsi had adequately established its sales through the wide array of distribution that was provided by Serm Suk. ...

1.) Bank of America’s Acquisition of Merrill Lynch

This article talks about the serious financial losses that Merrill Lynch incurred in the year 2007 to2008, amounting to $8.4 billion by running its business of subprime mortgages. The subprime mortgages turned out to be high risk as housing prices dropped and subprime securities lost value. In order to augment its losses, Merrill Lynch decided to sell $31 billion worth of subprime securities for pennies on a dollar. However, such management decision was doomed which impelled the company to start merger talks with Bank of America. Bank of America agreed to buy Merrill Lynch for $50.3 billion in stock of $ ...

Article Summary

Coca-Cola focuses on producing designer milk. This is achieved through partnership with dairy cooperatives to create Fairlife. The brand is expected to be lactose-free, low-sugar and high-protein designer milk. Coca-Cola is attempting to offset the decrease in the consumption of soda. The consumers want workers and animals treated well without compromising quality, convenience or taste. The premium pricing strategy is expected to be a challenge to Coca-Cola. The company focuses on developing a structure that meets the demands of all customers (Singh and Jennifer 22). Firelife can use Coke Company for skills, marketing, as well as research guidance. In ...

Is Subliminal Persuasion a Myth?

Subliminal persuasion is technique that is used to make an individual acknowledge something without the need of making an outward suggestion, or without making the individual realize the attempt to influence him or her. So is subliminal persuasion a myth? Yes it is, according to Simons & Jones (2011) who observes that many social psychologists conclude that subliminal persuasion is a myth. Various studies demonstrate that subliminal tapes have no therapeutic value. The study that supposedly gave birth to subliminal persuasion was the Vicary Study, but this study has never been described in professional literature, and it has not been replicated successfully. ...