Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
1 Introduction
This paper is a critique of the research traditions utilized in the ‘”Like” and “Check”: How hotels utilize Facebook as an effective marketing tool’, written by Kelly V Phelan, Hsiang-Ting Chen, and Matthew Haney, and published in the Journal of Hospitality and Tourism Technology, Volume 4, Issue 2, 2013. The critique will explore the philosophical background of the article and the logical approach followed by the authors in the process of conducting the research. It will also evaluate the research ...