Article Review
Article Review
being the lowest cost producer” presented the strengths, weaknesses, opportunities and threats (SWOT) of Ryanair . The air travel organization was pegged as the leading short haul carrier in Europe. The current discourse hereby summarized the SWOT of the organization through an in-depth analysis of the key elements of its internal and external environment.
Strengths
The strengths of Ryanair are identified through the following categories: (1) lowest cost per passenger; (2) lowest fare; (3) offering the largest short haul network; (4) maintaining the newest fleet which provides them with greater fuel efficiency, lowest maintenance costs, and exemplary perceptions from ...