Innovativeness Article Reviews Samples For Students

2 samples of this type

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Good Example Of Article Review On Marketing Management

What is the Story about?

The new marketing story is about that marketing strategy employed by a single firm, Apple Inc. The new in the article does not center on the wider implications of the telecommunications market even though there are mentions of other market players within the industry. The company is launching a new product into the market; the iPhone 6 ready to be sold to any willing buyers in the market. As part of the marketing campaign adopted by the company, the company is lowering prices for the consumers who buy the old iPhone 5S device online to help finish current stock that the ...

Business

Products

Market

Internet

Customers

Marketing

Company

Apple

Management

Consumers

Firm

Promotion

5 Pages

Good Example Of Article Review On Main Point

Article summary: Does servant leadership foster creativity and innovation? A multi-level mediation study of identiﬁcation and prototypicality

The main goal of the multi-level study conducted by Yoshida D.T. et al. (2013) was to assess how servant leadership influences employee creativity and team innovation simultaneously. Businesses often gain their competitive advantage through employees that come up with creative, innovative ideas and work as a team to implement them. However, although these factors are highly interdependent, prior researches only focused on either creativity or innovation. No fundamental attempts were made to study how certain leadership behaviors simultaneously affect these two aspects on different levels. Former researches examined how transformational leadership or leader-member relationship influenced employee creativity. As it was ...

Teamwork

Leader

Team

Creativity

Innovation

Employee

Workplace

Leadership

Servant

Theory

Hypothesis

Identification

5 Pages