Marketing Article Reviews Samples For Students

The first three months of 2014 are full of mega events like Super Bowl, Olympics, Grammys, Golden Globes, and Oscars. The article talks about the importance of developing an event marketing strategy which focuses not on a single big event like Olympics and Super Bowl but which can bank upon all big and small events of the year. The author then discusses the things to be done to make it possible. The first order of the business is to identify the key triggers (evens) that drive sales. Once the triggers are identified, the next step involves ...

Summary

Trading investment is growing at a faster rate and the market structure is changing fundamentally such that business people have indicated presence of low frequency trading opportunities (Maureen, 2014). The chances to purchase are not limited but buyers are few and this has tempted most investors to look for fatter gains. Consequently, this has created the need for implimenting smarter ideas inorder to survive in the market. In fact, by adopting business strategies which are appropriate for the better frequency in business world, investors can get reasonable gains. Otherwise most investments involve some degree of risks like the ...

Summary of the article

According to the author, there is a serious sickness in the US labor market at the present. Although about half millions jobs were created in the last one year, it was far below the rate of population growth. In addition, about 83% of these new jobs were temporary implying that they have not improved the labor market in the long run. For the last ten years, the number of people in full-time employment has continued to decline. The figure stood at 41% in 2000 and it has declined to 37% in 2013 (Macdonald 1).

This problem has long term implication ...

In Bettig and Hall’s article “Ad Creep: The Commercialization of Culture,” the authors discuss the phenomenon of “ad creep,” which is described as “the gradual expansion of advertising into nontraditional spaces such as public playgrounds, school buses, sidewalks, and beaches” (193). In essence, as advertisements become more and more recognizable and rejected by the public, marketers and advertisers must find new ways to incorporate their advertisements into everyday life. As a result, instead of having separate avenues for delivering advertisements (like a commercial in between programmed television), they use strategies like ‘product placement,’ ...

1. Do you think Randy has sufficiently categorized his salespeople for motivational purposes? Why or why not? Is it practicable to provide non-financial incentives to motivate salespeople in each of the four career stage groups?

Categorization of salespeople always involves a trade-off between over-generalization and the practical applicability of these categories for HR strategy development. It is always possible to find additional sub-categories that reflect more precisely the peculiarities of the sales force of a firm or that capture individual needs of the employees. Thus, introducing a separate category for working mothers could help to address the needs of this group in a better way. However, extensive categorization would increase complexity of HR policies and would make it hard to develop and execute an HR strategy in an effective and cost-efficient way. Therefore, the decision of Randy Stuart ...

Empowerment is based on the premises that human beings have the capacity to make choices and live up to their consequences. The forces that are influencing sales and business management have changed significantly compared with the past. The aspect of globalization has made the business market attain a competitive edge (BOONE, 2012). The contemporary philosophy of empowerment has made many established organization create an enabling environment for their workers. Therefore, companies have developed strategies on recruitment of managers with contemporary business skills. Many people have researched and written voluminous journals on the concept of leadership (Levit, 2013). Empowerment forms one ...

Economics is the study of how human beings use the scarce resources in the environment to satisfy their unlimited wants. Various economies in the world have been analyzed by financial and economic analysts who have the knowledge in economics. Some of the analysis has been put into writing in articles as well as journals. This has been important in evaluating the causes and impacts of the changes in economic activities in the world. “American Trends in Oil: Less of a Menace from Oil” is one of the articles analyzing the economic activities in the United States of America.

This ...

A review of Contact Energy Limited: startup history, funding, market growth and failure, operations and globalization of the energy market in New Zealand.

Report

(Revised on 14th April 2014)

CONTACT ENERGY LIMITED

Contact energy limited is an incorporated and a diversified company that generates and sells electricity in New Zealand. The company is one of the biggest electric generators in New Zealand with up to 23% of retail generation as of 2012. Contact started as part of the division of the Electricity Corporation of New Zealand in late 1996 (Ministry of Business, Innovation and Employment, 2). It became publicly listed in the year 1999. ...

Overview

The wall street journal has over the years been a trusted center for business news and events, and this is a fact that cannot be brushed aside. A number of interesting business events are ever reported by the journal to the extent that insights and future developments are derived. In 2014, WSJ reported about a conflict between the farming industry in the United States and China (Bunge, 1). The gist of the matter was that China had refused the entry of GMO products into their market, stating that it would be injurious to their businesses and by the extent of their economy. ...

Summary: Consumer Behavior

Mental accounting can be said to be a set of cognitive operations that households and individuals use to organize, evaluate and keep track of their financial activities. This paper gives a summary about our current understanding about the nature of people’s engagement in mental accounting techniques. This paper concentrates on the three components of mental accounting. The first one is concerned with how people perceive and experience outcomes, and how decisions are made and then evaluated. For example, a consumer choice can be understood by incorporating value of the deal. The second component of mental accounting involves assigning activities to certain ...

The postmodern understanding of advertisement goes beyond the need to select what means of the platform to use. It encourages the use of all manner of methods through which consumers may be reached. Not that firm should be extravagant and use all methods at the same time economically, but that advertisers consider every outlet through which they can reach the consumer. This kind of advertising puts the consumer on the frontline so much so, advertisers will reach out through whatever method is most convenient for a specific market group. This means adverts will be put in print, on television, social ...

Article Summary

The two largest companies in Telecommunication industry are Mexican telecommunications and television broadcasting. These two companies dominate the Mexico City media industry, therefore, exercising monopoly. It is because of the monopoly powers with the two companies that have resulted to increase in cost of doing business in Mexico. They are have set high prices thus limiting investment, and holding back the penetration of new technologies (Malkin 6).
According to International Telecommunication Union, only 26 percent of the Mexican households have access to the Internet compared to 45 percent in Brazil. The course of the monopoly in the market ...

(Name of Author)
There has been a lot of controversy surrounding the balance of trade deficit in bilateral trade between the United States and the People’s Republic of China. Many American analysts, including Lou Dobbs, argue have increasingly argued that the trade between the USA and China only serves to benefit China more than the American people. There is consensus that there has been significant growth in trade between two countries. China is currently the third largest trading partner of the United States.
China is also the 3rd largest destination for exports from the US. Figures for ...

Costs for a spot during Super Bowl prove that we may see the most grand, compelling, and creative ads of the year. Unfortunately, that is not always the case. For this assignment, I have chosen to analyze a Super Bowl ad for the new Hyundai Elantra. The video features Johnny Galecki, one of the stars of popular TV series The Big Bang Theory. He stops on the red light in the new Elantra, near a woman, who is also driving the new Elantra, and tries to flirt with her. The woman coldly neglects him right away, but he follows her anyway, trying ...

With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not find these ...

Introduction

Financial markets are subject to market factors including those that affect demand and supply for money. In that respect, this discussion refers to an article on US debt crisis to demonstrate the effect of such factors by analyzing the effect of US debt ceiling crisis that include foreign financial institutions hoarding funds and their refusal to accept US treasuries as collateral.

Body

- Financial market’s debt ceiling impact on interest rate and private investments without an agreement that US was no longer able to borrow.
With a debt ceiling but lack of an agreement that the US government could ...

The article by Joanna MacKay, "Organ Sales Will Save Lives" is an interesting read. In the first section of the article, the author gives interesting figures and explains how a number of patients are dying every day because of renal failure. There is no treatment of renal failure. While there is the dialysis, it is a prolonged and physically taxing procedure. The only cure of a renal failure is a kidney transplant. With the present law scenario where organ selling is illegal, there is indeed huge shortage in supply of kidneys for transplant. The list of patients awaiting a kidney is huge, running in ...

The increasing popularity of Cloud Services among small, medium and large enterprises has paved way for the increasing number of companies offering cloud services especially those related to customer relationship management. This has been proven to be beneficial for these companies since they are able to do away with the purchase of necessary hardware and software needed to put up such information systems plus the required maintenance. With CRM Cloud Services, these would not be needed while the software can just be customized to attune to the needs of the organization.
As of December 31, 2013, Salesforce.com dominates ...

Introduction

There has been a considerable shift in market approaches traditionally utilized by various international as well as local companies to what is now being referred to as high-end marketing. This has arisen due to a variety of factors including but not limited to competition, increased innovation, and technological changes in overall marketing and changing consumer preferences and / or needs. These changes, along with others, have made some companies face stiff competition to a point of even forming partnerships with new and innovation-based companies. Globally established companies like Coca Cola and PepsiCo have already set themselves up and geared their marketing approaches ...

(Your first name)(Your last name)

Article Synopsis: Lawmakers consider bill to bolster state tourism

The state of Washington is on the way to revitalizing its tourism industry that shows little growth ever since the elimination of state tourism office in 2011. The corresponding bill which is now making its way through the Senate would support necessary marketing and promotion of the Washington state as an attractive tourist destination (Baumann).
Currently Washington is the only state with no state-funded tourism office. This leaves near 155,000 people employed in the tourism industry with no financial support of their promotional activities. Back in 2011 the state allocated $3.8 ...

According to Randall G. Holcombe (1997), urban sprawl has been considered a negative aspect in the development of urban centres and land use. It takes three main approaches. The first is the leapfrog development that is when developers chooses to construct residential houses some distances from the main urban centre bypassing vacant land parcels closer to the city. The leapfrog helps in making economic development in the leapfrogged land by making it more accessible to people. The second is strip development that takes place when commercial development is linear along the major highways. This tends to lead to traffic congestion ...

ARTICLE REVIEW

This article deals with an important topic in finance. The article is related to increase in earnings for Australian companies and how this affects the sentiments of investors ,which in turn affect the value of the stock index. The major finding of this article is that ASX 200 index , that is an index made up of the 200 of the biggest companies in Australia by market capitalization has increased in value.
The major sectors which have experienced increased in earnings are the resource sector and the banking sector. Specifically amongst the resource sector Rio Tinto and BHP Billiton, ...

Apple Company has realized the fact that tablets are the new driver of its growth in the current market patterns. The company noted that tablets have become the second largest income source by injecting close to 26 billion dollars in 2013. Hence, the company has moved on to devise concrete marketing approaches to ensure that the tablet would become a stronger revenue contributor for the organization. The majority of technology companies have put more emphasis on smart phones rather than on tablets. This situation has led to a decline in the overall prices of tablets and hence this is a threat for ...

For those that have decided to embark on a History career as a way to fulfill their life goals, jobs are not easy to come by. It is definitely not of the most profitable job markets, and many end up unemployed. The study of two articles will allow the study of this problem and offer possible solutions.
The text “Redefining Historical Scholarship: Report of the American Historical Association Ad Hoc Committee on Redefining Scholarly Work” believes that the main problem is the definition that historical scholarship has taken and looks to broaden it so that it becomes a more holistic and ...

Coca Cola Company is a global brand which specializes in the manufacture of beverage products. One of the reasons why Coca Cola performs well in the competitive market is due to its competitive pricing. The prices of Coca are fairly stable and are not subject to huge fluctuations (Mankiw 89). For instance, in the year 2008 the price of 12 packs of 300ml cans was $2.99 in 2011 the prices were $3.79, and it remains unchanged at $3.79 in 2014.
Source (http://www.foodtimeline.org/foodfaq5.html)
Percentage change in price = {(3.79-2.99)/2.99} *100 = 26.76%the change in prices over the period of ...

Article Review

This article titled “4 Principles of marketing in the digital age” was written by Greg Satell and appeared in the Forbes magazine on the 16th of April 2013. It gives pointers to marketers on how to cope with the ever changing face of marketing especially in the digital age.
The second principle is “Use Innovation Teams to Identify, Evaluate and Activate Emerging Opportunities”. This principle will enable marketers to tap into new potential and stay ahead of the competition through taking advantage of new opportunities. Greg, however, advices companies to first test all innovations that come their way ...

CEW – Current Event Write-Ups

Status of Gold Market in US
Gold is one of the precious metals in the world and it got a price hike of more than four percent in last 28 days, which happened due to increase of Chinese buyers’ interest in gold. One of the largest substantially supported gold exchange traded fund in the world known as SPDR Gold Trust had reported its seven weeks high growth in the sales of gold reason behind substantial increase in the prices too. Although the same fund has not seen any growth in the month of December and January but saw a massive ...

Business

The consumer behavior and the placement of goods at the stores are the key elements which increase the sales and the revenue of any business. The current article explains different tactics to develop or enhance the attitude of the buyers or consumers towards purchasing of goods. Customers or the consumers react in different ways at the shopping malls or stores. Most of the consumers are the price sensitive consumers. Similarly, there are a large number of customers who prefer the quality of the product. Therefore, according to the article, it is very important to understand the trend of the customers ...

“Walmart Warns about Holiday Earnings’

This article discusses the issue of decreased earnings from major retailers like Walmart and Target. The author examines holiday earnings and finds that they are a bit up from last year but not enough to combat the loss over the last three months. Retailers blame the cut back on food stamps and the unusually cold winter for causing economic distress upon their main customer base. The government’s cut back on government programs, while seen as a cause of distress for retailers, is considered essential to managing the government’s own economic problems. While I can see both sides of the ...

Rewards and Risks in Stock Markets

The study involves insights into returns provided as well as a summary of South Asia’s stock exchange risk behavior. The article aims at establishing whether there has been a significant difference on the risk and returns associated with the stock market over time. The study finally attempts to make a suggestion regarding the stock market that provides profitable avenue among the SAARC nations. The study also makes use of descriptive statistics such as average annual return, mean percent return, standard deviation, maximum and minimum return, skewness, Jarque Bera statistic and Kurtosis for the six series stock exchanges, namely: Dhaka Stock Exchange ( ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

What is the Story about?

The new marketing story is about that marketing strategy employed by a single firm, Apple Inc. The new in the article does not center on the wider implications of the telecommunications market even though there are mentions of other market players within the industry. The company is launching a new product into the market; the iPhone 6 ready to be sold to any willing buyers in the market. As part of the marketing campaign adopted by the company, the company is lowering prices for the consumers who buy the old iPhone 5S device online to help finish current stock that the ...

Introduction:

The article “Five numbers that show how Aldi has revolutionised grocery shopping” published in the online version of Daily Telegraph dated 29 September 2014 is the topic of investigation for this paper.
The main features of the article relate to how Aldi respond to the overall competitive environment in the UK grocery market. In addition, the article outlines how the discounter has made great strides in the UK grocery market.
The marketing story undertaken relates to the grocery sector for this investigation which has implications on every individual in the society.

The foremost talking point in the ...

LLB

Learner Name:
Article Title: The performance measurement revolution: why now and what next?
Provide a summary in your own words on the article you requested to read and analyze in the following space.
The article attempts to answer some questions regarding the business performance measurement, especially two questions. 1. What is the relevance of this question now? 2. What research is required for the advancement of the business performance measurement? The article do not stop with questioning, it gives elaborate answer to the questions. For the first question i.e. what is the need for business performance measurement, ...

Market condition is one of the driving variables proposed by Savitch and Kantor (2002). The driving variables offer cities and city leaders leverage when negotiating with businesses for development. Market condition variable is determined by the resources, jobs, and investment initiatives in the city. According to Savitch and Kantor (2002), favourable market conditions are determined by high investment, growing employment, successful economic conversion, sunk investments, high office rents and low vacancy rate, economic diversity, and well established market niches (Savitch & Kantor, 2002). In Baltimore City, market condition variable is advanced by different initiatives and programs initiated by the City ...

The Capitalist Culture

Culture is the most active element that charges the human civilization to further branched out and cut across all the aspect of life such as technology. In the capitalist world, there is a great desire towards the novel and original. This continuous search for novelty and change surpasses the extent of proportions of actual change that has occurred in the society. Further, this cultural desire is already being legitimized, such that the society accepts the role to see the culture as a norm and a moral tradition where the emerging new culture could be sized up and be critically evaluated. It is ...

Art Basel is an art fair that has been in existence since 1970. The event takes place annually in three locations-Basel, Miami Beach, and Hong Kong. The Miami fair takes place at the Miami Beach Convention center. The fair features exhibitions of drawings, films, paintings, installations, photographs among other editioned works from artists around the world. The event takes dots the Miami Sandy beaches with classic Art Deco museums and a glittering nightlife and art lovers congregate to sell, buy of just admire master class art works. The Art Basel Miami Beach (ABMB) attracted approximately 75,000 international visitors in ...

Frequency

In the context of advertising, frequency mainly connotes to the number of timers in which target consumers are exposed to advertising messages. Many at times, frequency tends to be confused with coverage. As such, there is the need to comprehend with the fact that these two concepts differ in that coverage mainly entails the proportion of target consumers that are exposed to an advertising message. According to Heflin & Haygood, 1985, advertisers should often focus on frequency because it determines the manner in which target consumers retain the messages contained in advertising media (s). Heflin & Haygood, 1985 further notes that ...

Introduction

It’s been over two decades that the agenda of the deregulation was adopted across nations, yet till this day regulation of the telecommunications sector continues to pose challenges. Only a few countries has been able to work out viable models of regulation of this sector while many countries still have public owned telecommunication systems (Grote, 2006). What remains a challenge in bringing about effective competition is the cost and economies of scale of incumbent networks. Hence empirical evidence shows no clear trends of changes in incentives vis-à-vis changes in the regulations on the sector.
The US telecommunication sector ...

Expected stock return reefers to the amount expected to be received on an investment such as stock, which has diverse known rated of return. For instance, in a stock, which had 20% probability of producing 5% profit and a 20% probability of producing 2% loss, the expected return would be 0.1% (0.2* 0.05+0.2-0.02). This essay seeks to examine the two measureable variables, which are used to capture the cross sectional variation in average stock returns attributed with the market β, size, earning price, leverage and book-to market equity. The variables include are size and book to market equity.
As a point ...

The “Equity premium,” written by Eugene F. Fama and R. French (2002) describes how to estimate equality premium using both dividend and the growth rate of earning to predict the rates of expected capital gain. The equality premium is important in making decisions on portfolio allocation and in estimation of capital gain. The expected market return is estimated using the returns on portfolio of stocks. To estimate the stock return, the dividend and earnings are used along with other evidence to determine if the expected return is higher than the realized average. In this case, the average stock return ...

Introduction

In the competitive business environment, business must employ strategies that will ensure its survival and relevance in the market. The business must make sure its products reach all its consumers both rich and poor in the society. Additionally, it must assess the market to evaluate how its previous strategies have position the business in the market and check whether to employ a new strategy or not. Thus, if the previous strategies have not brought any significant improvement of the business in the market, then it would be wise to change tactics of doing business. One of the strategies a business can ...

Question 1

Marketing is the process of preparation and effecting the conception, valuing, promotion, and dissemination of goods, service and ideas. The primary objective is creating of an exchange that will be able to satiate target consumers and organizations. Marketing thus is the criteria of formulating the information that will add substance to the prospects customers and the current users of one's product. It an essential process to an organization since it is a tool that can enable a company to thrive in business. Moreover, satisfaction of customers through marketing, quality product and quick service delivery should be the core components of operations ...

The article, “Three Faces of Consumer Promotions”, was written by Raghubir, Inman and Grande. It critically analyzes the economic, informational and affective aspects of consumer promotions as applied to the target population. From this article, I concluded that managers must understand how the consumer understands, interprets and reacts to these marketing strategies. The authors are unequivocal that managers must look beyond the economic aspects of promotions and analyze the interplay between information, emotions and consumer purchasing decisions, if promotions are to boost a firm’s sales and profits.
The article is crafted around verifiable evidence and constant reference to ...

Key take away points

The current peer-reviewed article on “Impact of online consumer reviews on sales and price strategies: a review and directions for future research” by Peter De Maeyer provides a broad perspective on the linkages between online reviews provided by the customer on the impact on commodity prices and sales. The article explores the diverse literature on this particular topic in marketing and provides a literary analysis of the same. The article strives to explore the impact of customer reviews on the decision making, policy and strategy formulation by the organizations. This article has considered the linkages between online customer reviews with those of ...

Question # 1

The Implications of the Global Baby Bust for Marketers of Consumer Goods
Question # 2
The Implication of the Global Baby Bust for Marketers Who Sell to Government
Retirement age is more likely to be acute especially when the baby boomers retire. The government and the marketers who sell to the government now have all the reasons to worry the extent to which people will find affordable the basic demands of an aging population. The government’s worry is the amount of money lost from tax revenues due tax advantages provided in employer-sponsored Qualified Pension Plans (QPPs) ...

The article addresses the issue of how brick-and-mortar stores have to deal with the continued emergence of E-commerce. Online shopping merchants continue to enjoy more revenues and better sales while bringing a fresh perspective and a change on shopping behavior for consumers. According to the article, Best Buy is the latest retailer to post a decline in their holiday sales. Best Buy cited lowest price drops, which produced lower profit margins and revenues. Major changes in shopping habits decreased traffic into the stores, which has brought a shift in power from malls and other large retailers. Long challenged by the newfound preference of ...

ARTICLE REVIEW

Article summary
Analysis
Giving your employees some sense of authority could go a long way into helping any type of business grow big and fast. As the author suggests, an employer should set certain parameters within which the employee can have the power to negotiate with the customer. The notion will not only inspire your clerks to be better salespeople, but it will also give them a sense of being treasured and trusted. One would be surprised how such small gestures and strategies would turn the business around. It is, therefore, paramount that managers call on such techniques if ...

A lot of considerations have to be made before a business decides to offshore some of its processes or services. Aside from being distant from the firm, the load and magnitude assigned to an offshored network should be considered. More or less advanced tasks are found in all activities of a business. The journal article of Jensen and Pedersen (2011) on the antecedents of offshoring advanced tasks operated on four hypotheses about how an offshored taks becomes more advanced: (1) when firms are more knowledge-intensive; (2) the more offshoring experience accumulated in the firm; (3) the more resources in the firm; ...

Modern Organization Theory

Summary of modern organization theory
Modern organization theories are based on the fact that any organization is adaptive and dynamic to changes in the working environment. Customer sentiment, competition, technology, market diversity are some of the issues that coarse change in any organization. These modern theories are adaptive, multi-motivated, multi-disciplinary, dynamic, and descriptive, among other characteristics (FAO Corporate Document Repository 2013). Modern theories include systems approach theory, contingency or situational approach, and socio-technical approach theory.
The systems approach theory pictures an organization as an open and organic system that has several subdivisions that make up the whole ...

Offshore outsourcing has been an increasing trend in recent years. Businesses opt to have some of their operations handled by an outside provider due to its reduced costs. However, some companies tend to overlook a variety of things when it comes to client-vendor relationships. In outsourcing, it is important to note that the how the process really works is not as easy as it sounds like. Puranam and Srikanth (2007) debunked seven myths about offshore outsourcing, ranging from unrealistic expectations to poor ideas about structuring contract and convoluted views of risks. They further state that belief in these myths would ...

There is adequate literature which offers an option of trust to build common sense by individual leaders. On the other hand it is intuitive to build organizational trust which is different from interpersonal trust. Today, managers require new models to understand the manner in which they can effectively deal with trust in complex and large organizations. There are some organizations which operate in diverse geographical locations yet managers need to ascertain the achievement of the objectives of the organization.
Most researchers have identified the value of pessimism in today’s organizational context. Managers need to use strategic pessimism ...

In the stock market, calendar anomalies involving day of the week, weekend and January effects have gained considerable significance and interest among investors. Recently, studies have been conducted in an attempt to examine the association and effect that the day of the week phenomenon has on large equity bourses like London stock exchange. Essentially, evidence reveals that low stock returns have been obtained during the first day of the week as opposed to the rest of the days. In fact, the application of efficient market theory has different impacts on the returns in the stock market because it has ...

Introduction

Facebook is widely known social network tool that is used by different users for different purposes across the globe. Facebook attracts 845 million users globally. These statistics shows that; there are more Facebook users in the entire globe, and these users use the social network tool for different functions. Facebook attracts individuals as well as corporates to reach out to the outside world. These functions include; marketing, relay of important information, and enlightening the public about some life based issues.

Marketing through Ads

Facebook group allows users to use the site freely. It has free entry, free exit policy that does not ...

Publication Date: January 13, 2014

Source: Ticketing Trends (http://ticketingtoday.com/2014-ticketing-industry-trends-where-is-the-event-marketing-vertical-headed/)

Summary of Article.

The article deals with the changes that can be expected in the event marketing industry during the year 2014 and beyond. The author discusses the advancements in the ticketing process during the events. According to the author, event marketing industry is getting complex, especially for people who are on the cutting edge of the vertical. A new and promising trend in event marketing is the use of augmented reality during the ticketing process which was hitherto unheard of in the industry. Augmented reality tickets improved the fan experience during the Indian Premier League (IPL) tournament ...

The business intelligence in the production and analysis of the social games gives Zynga a competitive edge over its opponents in the market. The analytic tools used by Zynga helps this business to project the marketing information on the needs of its customers. The identification of the market needs through analytic graphs tool help Zynga to determine the actual products or games that the customers want. The areas to be improved in relation to the products and games of this company area also identified through the business intelligence services. The business data analysis also helps in the retention of customers ...

Summary

Article One: New Consoles on the Way, but Gaming Isn't the Same
Physical and console sellers form a significant value as it regards sales that entail stock. In this case, they make approximately thirteen percent of all the sales made in a year. However, this trend does not come from the blues; it originates from efforts garnered by console sellers. However the case, their activities are frequently hurdled by the existence of arising instances of overstocking. It is in response to this that research has been developed, and efforts towards curbing such instances have been placed in the scope so ...

Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool

Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
1 Introduction
This paper is a critique of the research traditions utilized in the ‘”Like” and “Check”: How hotels utilize Facebook as an effective marketing tool’, written by Kelly V Phelan, Hsiang-Ting Chen, and Matthew Haney, and published in the Journal of Hospitality and Tourism Technology, Volume 4, Issue 2, 2013. The critique will explore the philosophical background of the article and the logical approach followed by the authors in the process of conducting the research. It will also evaluate the research ...

McDonald’s I’m lovin’ it Marketing Campaign

Marketing environment and primary strategy of McDonald’s
Today, McDonald’s is one of the biggest food chains in the world. It has its outlets in more than 122 countries and it has now become an iconic brand. This case deals with McDonald’s “I’m lovin’ it” marketing campaign, which proved to be a major turning point for the burger giant. Over the past several years, McDonald’s has posted consistent growth rates in spite of difficult market conditions. Analysts and experts credited this success of McDonald’s to their “Plan to Win” strategy, which was devised and ...

Online marketing is also known as internet advertising. It involves using the internet to promote products and services. It also uses the internet to deliver information and promotional messages to consumers. This form of marketing involves email, social media and search engine marketing. It displays marketing information to both potential and current consumers.
The internet has a very huge effect on marketing. Many organizations nowadays use it to make their products visible to consumers. Since the brand name is very unimportant to consumers, most businesses have known this and have therefore, used the internet as a marketing tool. Following are ...