Article: Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
Authors L. de Vries, S. Gensler and Peter S.H. Leeflang in their article emphasize on effectiveness and use of social media in developing relationship with the consumers (Vries et al., 2012). Companies use social media to measure popularity of their brands. Companies create several pages that publicize their brands and inform people about good quality as well as reasonable price of their products. Companies also can encourage people to like its products, posts, comments and videos that companies keep posting on their pages. Huge number of likes, followers, fans and comments show the popularity of the company.
It has ...