Purchase Article Reviews Samples For Students

a)

Introduction

The study relates to the consumer purchases in the market where some items are disorganized and has a limited quantity. The aim of the study is to identify the effect of such condition on the purchasing decision of the consumer. A consumer can have positive, negative, or neutral perception regarding the product that is messed and it varies from case to case. The research is conducted to collect information from literature and determine the factors that relate to the purchase of familiar branded products or others. The study provides a clear view of the effects of these situations ...

Introduction

Enterprises normally have many buyers purchasing their products such that they do not get a chance to know each of them personally. In such a case the business is required to pursue a rigorously tested study concerning consumer behavior. People are definitely different, but at some point their minds tend to react in the same way, and comprehending the aspects can assist the company to formulate strategies that will make customers accept their items or services. The creative measures should be ethical to conform to the universal values of the consumer base. This article articulates a critical review of ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

Summary of Belk Case

The article illustrates that thoughtful recognition of variables for a given situation facilitates the process of understanding different behaviors shown by customers. The article addresses the importance of situation in buying decisions and it describes how same individual behave in entirely different ways towards same object under different conditions. The individual personality and the conditional variables modulate the choice and pattern of buying behavior. This article demonstrates that the concept of variable influence on buying patterns has never been addressed before and therefore the wide variation has been identified in the customers’ preferences. Specific time and space constitute a situation and ...

Auerbach Publications © 2009

Chapter 4 - Acquisition and Measurement
Many Happy Returns
It is essential for organizations to assess the financial impact of the investment in a new form of technology. This can be best achieved through evaluation of the total cost of ownership (TCO) and the returns on investment (ROI). This can be achieved through simple calculations, payback data and economic value analysis. The lack of a proper quantification method can lead to tremendous losses.

Concepts to Clusters: The Real Technology Chasm

Investment in appropriate forms of technology can yield tremendous success for any company. Since constant evolution of technology enhances its quality and overall service delivery, it ...

IMPULSIVE PURCHASING BEHAVIOR

1. What is the purpose of the article? Why did the author(s) conduct the research and/or write the article?
Impulsive purchasing is unplanned purchasing that depends on a rapid decision-making. There are many variables influencing the impulsive purchasing behavior such as demographic factors, income, cultural orientation, price promotions, and many other varying variables. The previous studies on the impulsive purchasing analyze the influence of these factors on the purchasing behavior. However, the previous studies miss an important point in analyzing the influential factors on the impulsive purchasing behavior: the influence of the social environment and the social relations ...

Article Review

Abstract
This paper presents reviews of three articles, “Disentangling the Web” written by David Dunne and “Storytelling to Sales” and “The Right Content at the Right Time” published by King Fish Media. The first review focused on the significance Web 2.0 as it embodies the very foundations of marketing namely understanding customers and developing long term relationship with them. The second article review talks about the need to consider where the customers are in the buying decision making process in establishing the right content to accomplish the marketing objectives of the company. And the third review deals with ...

Primary Message

In recent years, the market has witnessed tremendous change in terms of the availability of goods in the market and consumer preferences. This has necessitated a change in marketing strategies so as to be in a position to attract more customers to purchase various products. Some of the marketing strategies that characterize the market today include electronic commerce which has in a great way substituted the traditional physical stores that characterized traditional marketing. The author of this article seeks to explain to the reader that since, the level of competition in the market has changed due to the presence of better marketing ...

Review on the article “Sexual Exploitation: Prostitution and Organized Crime”

Full reference of the work:
Fondation Scelles Group. (2012). Sexual Exploitation: Prostitution and Organized Crime. Retrieved from http://www.fondationscelles.org/en/prostitution/prostitution-by-countryhttp://www.fondationscelles.org/pdf/rapport_mondial/sexual_exploitation_prostitution_Fondation_Scelles.pdf

The article of the Fondation Scelles Group (2012) is against prostitution, and considers prostituion as sexual exploitation in whichever cultural, economic or political contexts. The article gave overview of the prostitution globalization, commoditization and trivialization. Global prostitution is possible because it surpasses borders since human go from one country to another so as to perchance sex or practice prostitution. Some people leave their country with the hope of a better opportunity but were caught by traffickers who exploit them around the ...

Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender

Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...

Effect of Monetary Policy of Canadian Economy

The monetary report of January 2016 brings to light the performance of the global economy and the effect to the Canadian economy. Shifting terms of trade dominated the economic outlook. While major central banks in the world continue expanding their monetary stimulus, the U.S Federal Reserve started withdrawing it. This shows an improvement of the labor market hence inflation rates will reach the two percent target. The global economy forecasts a decline in oil prices which over time would boost global activities in the economy. The report also showed that China is transitioning into sustainable growth.
Global low economic ...

Business Case Analysis of 1 Up Toys

(Student’s Full Name)
Business Case Analysis of 1 Up Toys

Ronald Mannak, the founder of 1uptoys, created a company out of a desire to develop cutting-edge toys and gadgets. His friend, Patrick Grasso, decided to enter into business with Mannak. Both Grasso and Mannak invested a total of 24,000 Euros with Mannak having a “55% share” in the company (Smits & Bodewes, 2011, p. 5). In order to get more capital to start the company, Mannak made the decision to sell the idea before developing the products. In June 2006, SilverLit decided to sign a licensing agreement with ...

Introduction

Supply chain management is a term that is very common in many businesses enterprises. It is a term that has been subjected to a variety of definition but in its simplest form, supply chain management is a management philosophy whereby manufacturers or service providers utilize various integration and partnership efforts with suppliers to reduce the cost and improve quality and delivery timing. Terms such as integrated logistics, supplier integration, integrated purchasing strategy, supply chain management, value chain management, Just-In –Time (JIT) logistics, supply chain synchronization and lean production are some terms that are often mentioned alongside supply chain management. These terms usually represent ...

Abstract

Childhood obesity is a problem that has faced the United States for over two decades. With so many health issues associated with obesity and so many children becoming obese the problem is in need of a solution. It has been found that children from low socioeconomic status areas are more likely to become obese. Between their families and schools lack of ability to provide healthy meals and not enough resources to fix the issue many children are not learning ways to beat obesity for their future. This study aims to find out if there is a strong correlation between low socioeconomic status in ...

The article addresses the issue of how brick-and-mortar stores have to deal with the continued emergence of E-commerce. Online shopping merchants continue to enjoy more revenues and better sales while bringing a fresh perspective and a change on shopping behavior for consumers. According to the article, Best Buy is the latest retailer to post a decline in their holiday sales. Best Buy cited lowest price drops, which produced lower profit margins and revenues. Major changes in shopping habits decreased traffic into the stores, which has brought a shift in power from malls and other large retailers. Long challenged by the newfound preference of ...

Customers make purchases daily with no clue about the pricing. Several studies show that when a customer picks an item and immediately is approached and asked for the price, almost half of them cannot give an accurate answer. Some of the customers underestimated the price and others had no clue of the price. The reality game shows the price is right on Columbia Broadcasting System depicts customers not being able to predict the accurate prices of an item presenting the consumers have vague information about the market.
Consumers rely on the retailers for pricing and often do not check ...

The concern for poverty is always present in every society. Since a few decades ago, it is studied that the rise of poverty rates, particularly in the United States of America, can be traced to the socioeconomic status of female-headed families with children. Results of studies show that the risk of poverty for female-headed households is higher compared to male-headed household. Thus, the matter concerning female-headed homes continues to become a major concern to policymakers (Gabe, 2011). There are various elements associated with this issue: inequality, discrimination, family structure, labor force participation, welfare programs and so on. This will be the ...

1925 words

Foundation Course –

- The urban population in Africa is growing in line with the global process of urbanization. These processes stimulate the growth of demand for cheap food. Therefore, the street food sector in African cities has been growing rapidly. Constantly growing demand for food accessible to people with low income becomes a reason of creation of new jobs for urban residents. Thus, the problem of the food quality has become increasingly important.
The study about safety of street food in Kumasi, Ghana, was held in order to explore local preferences and understanding of food safety and hygiene, how ...

Article Review: Japan’s Growth Strategy is All Wrong

Abstract
The article Japan’s growth strategy is all wrong is about the policies implemented by the Japan government led by Prime Minister Shinzo Abe that is viewed to jeopardise the country’s low interest rate environment that is conducive for spending and investment. The purpose of the student in writing this paper is to present the economic problem faced by Japan as an implication of the policies executed by the government, applying the concepts and principles that I have learned in my Economics.
The article entitled Japan’s growth strategy is all wrong is about the ...

The social media provides a powerful means of linking a business establishment with numerous potential consumers. Many companies have successfully created their customer base by using social media methods. Through social media marketing, companies can affect the views of new consumers while also increasing the loyalty of the existing consumers. In any sales practice, the sales person first has to reach the person or persons he or she wishes to suggest the new product or service to. The second phase consists of the sales person discovering the likes and dislikes of its potential customers, as well as why they have the ...

Is An Advertisement worth the Paper it's written on?

The article ‘is advertisement worth more than the paper it is printed on’ aims at investigating the effects of premium print advertisements on the market. The objectives of the article is to evaluate how effective is the premium print advertisements as compared to other advertisement methods. Premium prints are very expensive and therefore firms and organization have to evaluate their benefits before deciding on whether to use them or not. However, the prints are advantageous in that they indicate the financial stability of the producer hence the ability to provide guarantee. The use of the print is also associated ...

The news article provides information on New York City’s mayor proposal on banning supersized sugary drinks in the city (Laura, 2012). The board of health in the city went on to approve the ban on sale of high calorie drinks served in containers larger than 16 ounces. The ban targets the city’s restaurants, movie theatres, street carts, sports venues and delis. The ban takes effect from the 12th of March 2013 (Laura, 2012). The ban aims at drinks which contain higher than 25 calories per 8 ounces. 100% juice drinks and beverages with milk content of more ...

The recent financial crisis and its causes.

Financial crisis is a situation whereby people lose confidence in the banking sector and therefore their investments in many countries is affected. The value of the assets owned by the financial institutions and other investors reduce in value to a great extent (WIEDEMER, 2012). This has adverse effects in the economy of many countries. The recent financial crisis has resulted to many problems in the whole world. According to the article by Gordon and Metric, the major cause of the financial crisis is the increase in debt of various countries. Both public and private debt was behind the cause of the ...