Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender
Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...