Sales Article Reviews Samples For Students

1. Do you think Randy has sufficiently categorized his salespeople for motivational purposes? Why or why not? Is it practicable to provide non-financial incentives to motivate salespeople in each of the four career stage groups?

Categorization of salespeople always involves a trade-off between over-generalization and the practical applicability of these categories for HR strategy development. It is always possible to find additional sub-categories that reflect more precisely the peculiarities of the sales force of a firm or that capture individual needs of the employees. Thus, introducing a separate category for working mothers could help to address the needs of this group in a better way. However, extensive categorization would increase complexity of HR policies and would make it hard to develop and execute an HR strategy in an effective and cost-efficient way. Therefore, the decision of Randy Stuart ...

Empowerment is based on the premises that human beings have the capacity to make choices and live up to their consequences. The forces that are influencing sales and business management have changed significantly compared with the past. The aspect of globalization has made the business market attain a competitive edge (BOONE, 2012). The contemporary philosophy of empowerment has made many established organization create an enabling environment for their workers. Therefore, companies have developed strategies on recruitment of managers with contemporary business skills. Many people have researched and written voluminous journals on the concept of leadership (Levit, 2013). Empowerment forms one ...

The article by Joanna MacKay, "Organ Sales Will Save Lives" is an interesting read. In the first section of the article, the author gives interesting figures and explains how a number of patients are dying every day because of renal failure. There is no treatment of renal failure. While there is the dialysis, it is a prolonged and physically taxing procedure. The only cure of a renal failure is a kidney transplant. With the present law scenario where organ selling is illegal, there is indeed huge shortage in supply of kidneys for transplant. The list of patients awaiting a kidney is huge, running in ...

Business

The consumer behavior and the placement of goods at the stores are the key elements which increase the sales and the revenue of any business. The current article explains different tactics to develop or enhance the attitude of the buyers or consumers towards purchasing of goods. Customers or the consumers react in different ways at the shopping malls or stores. Most of the consumers are the price sensitive consumers. Similarly, there are a large number of customers who prefer the quality of the product. Therefore, according to the article, it is very important to understand the trend of the customers ...

Key take away points

The current peer-reviewed article on “Impact of online consumer reviews on sales and price strategies: a review and directions for future research” by Peter De Maeyer provides a broad perspective on the linkages between online reviews provided by the customer on the impact on commodity prices and sales. The article explores the diverse literature on this particular topic in marketing and provides a literary analysis of the same. The article strives to explore the impact of customer reviews on the decision making, policy and strategy formulation by the organizations. This article has considered the linkages between online customer reviews with those of ...

Customers make purchases daily with no clue about the pricing. Several studies show that when a customer picks an item and immediately is approached and asked for the price, almost half of them cannot give an accurate answer. Some of the customers underestimated the price and others had no clue of the price. The reality game shows the price is right on Columbia Broadcasting System depicts customers not being able to predict the accurate prices of an item presenting the consumers have vague information about the market.
Consumers rely on the retailers for pricing and often do not check ...

Business

Bata Shoe Company is one of the most well known and largest shoes making company in the world. Bata Shoe Company had seen the most luxury returns as compared to other competitors from its foundation till 1970’s. By 1970’s Bata was one of the finest multinational companies of that time and Bata was generating the revenue of $3 billion from 68 different countries. The reason behind this success continues supply of products and capturing the new markets for more profits. The marketing plan of the Bata Shoe Company was to construct the shoe making factory near the ...

Summary

The journal A Cross-Generational Comparison of Motivational Factors in a Sales Career among Gen-X and Gen-Y College Students illustrates the factors that motivate young individuals in the sales sector to conduct their operations effectively. A critical examination and ranking of key motivational factors following the responses from 1390 college students indicates what most individuals expect while doing sales. Two categories of individuals, Generation X and Generation Y are the cases focused in the journal each representing a unique group. The priorities of each group are distinct which their age bracket mainly defines. For instance, Generation X students indicate that they find ...

Article review:

1.
Persuading others is not an easy task. This is mainly because it mainly involves in making an individual agree with what one is telling them. A number of communication skills are important in ensuring that one can persuade others. For example, in their line of work sales people are tasked with the job of persuading people to buy their product. Thus, the sales people must employ certain skill sets that will allow them to convince others. The first is being confident. In order to be able to persuade people one needs to be confident. Confidence is synonymous ...

1. Evaluate the pros and cons of the new strategy

Pros

While the new strategy may appear like a positive move, it has both pros and cons. Among the primary notable advantages of the new strategy is that it introduces an aspect of motivation. The strategy motivates the sales representatives that are allocated accounts falling within the first three categories. This is because these accounts are associated with huge sales volumes – a situation that implies higher commissions for the sales representatives. The second advantage is the reality that the new strategy will boost the total sales of Hops Distributors, Inc. when allocating ...

Using Transfer Pricing and Tax Treaties between U.S. Companies Cut their Taxes Using Foreign Subsidiaries
In a recent analysis published by the Wall Street Journal that focused on 60 international companies based in the United States, it has been revealed that collectively, these 60 companies had accumulated a total of 166 billion USD, from offshore sales and profits, the past year. The current U.S. tax system allows offshore profits to be exempted from U.S. taxes to encourage the formation of foreign subsidiaries and maximize U.S. companies’ earnings from such. However, there is one significant condition to such exemption. U.S. companies’ ...

The social media provides a powerful means of linking a business establishment with numerous potential consumers. Many companies have successfully created their customer base by using social media methods. Through social media marketing, companies can affect the views of new consumers while also increasing the loyalty of the existing consumers. In any sales practice, the sales person first has to reach the person or persons he or she wishes to suggest the new product or service to. The second phase consists of the sales person discovering the likes and dislikes of its potential customers, as well as why they have the ...

Introduction – how it all started and what is its effect on the economy

E-business is by far the largest growing form of business in the world and this is also obviously true for the UK. Although there is the perception that this is a relatively recent phenomenon, actually e-business has been around for quite a long time, actually since the late 1970’s when Michael Aldrich invented online shopping (1979) although commercial prcatise ac ross the internet was strictly regulated until 1995 when rules began to be relaxed and companies began offering their services through the internet.
Initially services offered through e-business focused on sale of books, CDs and other similar equipment but ...

Bolander et al. (2015). Social networks within sales organizations: their development and importance for salesperson performance. Journal of Marketing, 79(6), 1-16. doi:10.1509/jm.14.0444

Overview - Summary of the Key Points

The topic of this article is related to salespersons performance. Traditionally, it was based on sales people relations with customers and their own activities. Off late, researchers have found other factors, playing a leading role in sales people’s performance. Main focus of this research is on sales people’s intra-organizational connections and activities, helping in realising high sales outputs as well as the role played by different traits of the sales persons. Other than the ...

Executive Summary

Company A and company B have very similar as well as very different financial statements. Both the companies are showing positive sales growth. While company A seems to be growing at a very high pace, company B is growing at a steady but slow pace. However, even upon growing at a higher pace company A’s profit has declined due to not being able to manage the input cost for production appropriately (cost of goods sold). On the other hand company B is also feeling the impact of the increasing input cost but it has managed it better than Company A and ...

The fundamental strategy of sales forecasting can spell death or life to a business. Angelo Guadagno discusses how companies can master the science or art of sales forecasting to unleash its magic. He associates the activity to politics because of the exhaustive analysis and research that it requires (Guadagno, 16). Sales forecasting is vital to the firm since most operations or plans depend on it, be it competitive positioning, product strategy, staff choices, and budgets. The phenomenon controls the very health of a corporation. This article adopts a deeper perspective of Angelo’s excerpt concerning the usefulness of sales ...

Article Summary

The Tesla Motors is expected to face considerable increase in its profits from the launch of its new electric car, Model 3. The car is aimed to achieve higher sales due to its lower price. The car is priced at $35000 . This is quite an attractive offer for low cost car purchasers. Moreover, there is a tax incentive for such electric cars from the government. Presently the government is offering a $7,500 tax credit on the model. This rebate is further bringing down the price of the car to the buyers. Since the demand for low priced cars ...

Article Review

Abstract
This paper presents reviews of three articles, “Disentangling the Web” written by David Dunne and “Storytelling to Sales” and “The Right Content at the Right Time” published by King Fish Media. The first review focused on the significance Web 2.0 as it embodies the very foundations of marketing namely understanding customers and developing long term relationship with them. The second article review talks about the need to consider where the customers are in the buying decision making process in establishing the right content to accomplish the marketing objectives of the company. And the third review deals with ...

1. What is the role of private brands in a product portfolio dominated by national brands? Should a retailer like Migros attempts to change customer preferences in the direction of private brands, or simply stock what customers prefer to purchase?

Private brands in a product portfolio play several roles. Firstly, they help retailers to maximize profits, since private brands usually yield higher margins than national brands. Secondly, since they are offered only in specific stores, private brands help to differentiate product offering, to build customer loyalty and to attract more clients, thus increasing both the sales of private and national brands. The ...

The article “Corporate Entrepreneurship and Human Resource Management” (2011) provides in-depth analysis of the corporate entrepreneurship and its capacity to renew and innovate. The article covers some theoretical issues of entrepreneurship and corporate entrepreneurship, and the role of human resource management. The case of Montalt-Valencia Company is used to analyze how the theoretical notions are applied in practice.
The topic of entrepreneurship has been given a lot of attention in the academic literature. Joseph Schumpeter and many other economists focused on the analysis of an entrepreneur in the role of a discoverer or exploiter of opportunities. Lee, Periz-Ortis and ...

Communication CA272

Questions for Discussion
- Discuss how and why a conversational approach to communication could build trust between people? Identity how and why communication may impact the development of peoples’ relationships at work. Give examples to support your answers.
The main advantage of this approach is that the employees do not feel like employees or subordinates who are being ordered to perform a task. Instead they feel that they are being asked their opinion about the job to be done and this sense of participation motivates them to perform better. This motivation in turn assures the leader that the employee ...

a)

Introduction

The study relates to the consumer purchases in the market where some items are disorganized and has a limited quantity. The aim of the study is to identify the effect of such condition on the purchasing decision of the consumer. A consumer can have positive, negative, or neutral perception regarding the product that is messed and it varies from case to case. The research is conducted to collect information from literature and determine the factors that relate to the purchase of familiar branded products or others. The study provides a clear view of the effects of these situations ...

ARTICLE REVIEW

Article summary
Analysis
Giving your employees some sense of authority could go a long way into helping any type of business grow big and fast. As the author suggests, an employer should set certain parameters within which the employee can have the power to negotiate with the customer. The notion will not only inspire your clerks to be better salespeople, but it will also give them a sense of being treasured and trusted. One would be surprised how such small gestures and strategies would turn the business around. It is, therefore, paramount that managers call on such techniques if ...

Summary of the Research

The research relies on the role of workplace spirituality in selling organisations and its significant impact on selling organisations. The research indicates that workplace spirituality is a growing trend these days; however few attempts have been made to integrate it in sales literature. Consequently, the main aim of the research conducted by authors is to put forth a conceptual framework that explicates the role of workplace spirituality in selling organizations. The objective of the research was to advance work on workplace spirituality by focusing on accepted themes (Badrinarayanan and Madhavaram 2008).
The findings of the research suggest that workplace spirituality ...

Art Basel is an art fair that has been in existence since 1970. The event takes place annually in three locations-Basel, Miami Beach, and Hong Kong. The Miami fair takes place at the Miami Beach Convention center. The fair features exhibitions of drawings, films, paintings, installations, photographs among other editioned works from artists around the world. The event takes dots the Miami Sandy beaches with classic Art Deco museums and a glittering nightlife and art lovers congregate to sell, buy of just admire master class art works. The Art Basel Miami Beach (ABMB) attracted approximately 75,000 international visitors in ...

Summary

Article One: New Consoles on the Way, but Gaming Isn't the Same
Physical and console sellers form a significant value as it regards sales that entail stock. In this case, they make approximately thirteen percent of all the sales made in a year. However, this trend does not come from the blues; it originates from efforts garnered by console sellers. However the case, their activities are frequently hurdled by the existence of arising instances of overstocking. It is in response to this that research has been developed, and efforts towards curbing such instances have been placed in the scope so ...

Lan, J.Z. (2012). Introduction to Financial Statement Analysis. American Association of Individual Investors. 1.1. 16-20

Summary

There are many users of financial statements that include the management, investors, creditors, government, and employees. This article was targeted at helping investors on how to use the financial statements in order to make informed investment decisions. The article discusses the three main financial statements that firms publish namely; the income statement, the balance sheet, and the cash flow statement.
The income statement shows the investors how much sales and income that a company generated over a period of time usually twelve months. The ...

The e-commerce trend in marketing

The digitalization of nowadays world is on the highest level of all times. This trend is connected to each segment of business and marketing is not an exception. Globalization processes and deep diving into the digital world changes business models even in huge multinational companies. One of the brightest examples of digitalization is e-commerce segment, which become a real leader of retail industry in the last few years. People love to buy online because of simplicity and higher level of comfort (the main principle is “anytime + anywhere”). Moreover, e-commerce segment become one of the main fields for international marketing ...

WRI 101/102

Section
The issue of organ transplant has become a complex and delicate matter because it has been linked to illegal international organ trafficking, organ theft and gross human rights violations. The issue can best be understood if examined within the social context in which it takes place. In her essay “Truth and Rumor on the Organ Trail,” Nancy Scheper Highes, a medical anthropologist, explores the social and economic contexts of organ transplant in Brazil, South Africa and India. Her essay first appeared in Natural History (1998). She notes that the issue of organ transplant is particularly controversial in these ...

INSTRUCTION

Choose an online news article that examines the benefit of some food, food components, or diet plan. You can go go Google News and do a search on a specific topic you’re interested in. Or you can just browse the health section of any news site and find an article. (Has to be within last week or current) News Article from the news in the United States. DO NOT USE GARCINIA CAMBOGIA

QUESTIONS
Link to article:
http://medicalxpress.com/news/2016-02-tackles-obesity-nutrition-literacy-soccer.htmlLi

What is the hypothesis of the study described in the news article?

Researchers hypothesized that a change of health among school children can be caused by rise in physical activity through playing soccer ...

Article Review

Article Review

The motor vehicles industry in Mexico is facing a jolt due to the fall in demand from Europe, Latin America and Asia. The economic slow-down in these areas have reduced demand for cars and light trucks whose production has fallen by 4.1% in February this year from the previous year. But there is the brighter side as well. Though the world outside North America is under recession the USA is experiencing robust growth with the job market faring quite well. This is reflected in the 75 per cent of export of the auto industry of Mexico finding ...

Introduction:

The article “Five numbers that show how Aldi has revolutionised grocery shopping” published in the online version of Daily Telegraph dated 29 September 2014 is the topic of investigation for this paper.
The main features of the article relate to how Aldi respond to the overall competitive environment in the UK grocery market. In addition, the article outlines how the discounter has made great strides in the UK grocery market.
The marketing story undertaken relates to the grocery sector for this investigation which has implications on every individual in the society.

The foremost talking point in the ...

Summary

His second opinion is: contracts say that lawful it is to obtain a thing that costs more than the thing’s price. When a buyer decides he needs some things he looks for a better price that is lower, but not higher. And a seller needs to sell things at a just price. The price of things is their just price. If one person cheats other person, it means they injure these persons. The author thinks that in contracts one way dealing is accepted, not double dealing.
Another point of the author is that buying and selling can be advantage too. An advantage ...

The article addresses the issue of how brick-and-mortar stores have to deal with the continued emergence of E-commerce. Online shopping merchants continue to enjoy more revenues and better sales while bringing a fresh perspective and a change on shopping behavior for consumers. According to the article, Best Buy is the latest retailer to post a decline in their holiday sales. Best Buy cited lowest price drops, which produced lower profit margins and revenues. Major changes in shopping habits decreased traffic into the stores, which has brought a shift in power from malls and other large retailers. Long challenged by the newfound preference of ...

Article Review

Summary of modern organization theory
Modern organization theories are based on the fact that any organization is adaptive and dynamic to changes in the working environment. Customer sentiment, competition, technology, market diversity are some of the issues that coarse change in any organization. These modern theories are adaptive, multi-motivated, multi-disciplinary, dynamic, and descriptive, among other characteristics (FAO Corporate Document Repository 2013). Modern theories include systems approach theory, contingency or situational approach, and socio-technical approach theory.

Systems approach theory

Ludwig von Bertalanffy, William Ross Ashby among others founded the theory from the 1940’s to the 1970’s. it view an organization ...

The task of the CEO of a company is to ensure that the operating costs are at a minimum, a continuous growth and expansion of the company and the profits are maximized at all times. He has to always ensure that the new ventures survive to their fulfillment in that they produce the desired results on their maturity. Very few initiatives that are launched in areas with potential make it to maturity without being stifled by the mature ventures. Some mistakes that the executives make include;

Part 1.Failing to provide the right kind of oversight

Distractions on many occasions tend to make the managers fail to follow the rules that are ...

The article articulates the analysis of the budget proposal by President Obama concerning the increase of taxes for the airline industries. The airline industries disagree to this move stating that the passengers are already overtaxed. The recipients, on the other hand, agree to the taxes stating that the lack of changes has caused delays in the airline company. The congress passed a legislation that allows the “Federal Aviation Administration” to make independent cuts of its expenditure, unlike in the past. The congress points out that there has been wasteful spending in the aviation especially the Transportation Security Administration.
The ...

Introductory section

- Does this material define the primary government? The document has defined the primary government in which the city operates under as the council manger form with six members who are elected for a four year term.
- Does the introductory section discuss the government’s financial condition at the balance sheet date? The introduction briefly discusses the financial position of the government where it states that on a government wide basis, the city’s net assets grew by $19.6 million in that fiscal year which was generated by governmental activities it continues to state that the city’s combined ...

A Reflection

In their article “Innovating on the cheap” its authors Lance A.Bettencourt and Scott L.Bettencourt provide a comprehensive overview of different methods of creating innovations, creating a valuable guide on how to come up with an innovation without trying to invent something completely new to the world or even to the company. Authors claim that it is easy to make the innovation work even if such kind of product or services has already been on offer. The authors exemplify their statements, referring to innovation management strategies, used by “Rain Bird” business, which specializes on making sprinkles and other irrigation facilities. The reasons ...

Abstract

This paper discusses the relation between communities of practice and knowledge management and how they impact various fields. Definitions of communities of practice are first provided, after which the concept is related to the writer’s course, which focuses on the proper implementation of information systems. As well, the paper discuses some insights on and applications of communities of practice and knowledge management. Finally, this paper concludes with the writer’s perspective on how the concepts of communities of practice and knowledge management can be applied to his profession, which is in technical sales.

Statement and Relevance of the Topic

The term communities of practice ...

Ban on Super-Sized Sugary Drinks

Mayor Michael Bloomberg proposed a 16-ounce maximum limit, for fountain and sweetened beverages that are available from street carts, movie theaters, delis, restaurants and sports venues. The prevalence of obesity in the American population prompted Bloomberg to advocate for the ban, which aims at reducing obesity, and encourage the population to consume with these drinks with moderation (Petrecca, 2012).

Advantages of the ban

Sugary drinks are one of the contributors to obesity since they are not as satiating as solid foods therefore an individual can consume lots of sugary drink in a day because they do not provide a feeling of fullness. At the end of ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

PepsiCo remains a leading global brand, specializing in the making of packaged drinks and foods. Commonly recognizable PepsiCo products include Fritos, Cheetos, Lay’s, and Pepsi, all similar due to either their high fat content, high salt content or sugar, all unhealthy options in flavoring food. However, consumers are on an increasingly health conscious diet, where high fat, sodium, and sugary foods are shunned for healthier alternatives. It is the consideration that PepsiCo Chief Executive Indra Nooyi seeks the transformation of the company into a healthy foods juggernaut. Commitment to the healthy foods cause has witnessed the company’s ...

Article Review

The article, Fleet Analysis: Fleet composition, replenishment plans and the impact on the pre-owned market 2016 is written by AIN Business Aviation.

Brief Summary

The article examines and analyses various aspects of fractional fleets, owned and operated fleets, and aftermarket fleet sales (pre-owned market impact of the aftermarket sales). It encompasses a detailed analysis of fleets from the key fractional ownership programs in the world as well as owned and operated charter providers. Furthermore, the article analyses the replenishment strategies of the two fleet components and the effects of fleet sustenance on pre-owned markets. The author reiterates that fractional ownership was ...

Tesla Motors is one of the most promising companies in automotive industry regardless of its business struggles in the past. In fact, despite the costly prices of its unique cars, the company has gained strong based of consumers and followers of the brand. With this impressive performance in the market, a study concerning its business strategy through SWOT analysis and Value Chain analysis is worth setting. It is interesting to note the fact that the company has reportedly reconfigured its system and has taken full charge and ownership of its value chain concerning strategy. This is with a determined ...

Thesis: Small businesses rely on marketing philosophies and creativity and need relevant knowledge to excel. The following articles on small business operation enforce this statement.

Article One: Small Business Adoption of the Marketing Concept vs. Other Business Strategies

Small and established businesses alike adopt styles of doing business to achieve their goal as an entity. These goals are geared toward the prosperity of business, hence the need to a department handling the idea and practice: the marketing department. Businesses tend to adopt a set of ideas that can offer the greatest value to the business. This article refers to theses sets of ideas as business philosophy. This article is expressive of the ...

This is a review of the article “GMO Labeling Law Roils Food Companies” written by Annie Gasparro and Jacob Bunge. The article was published on March 20, 2016, in the Wall Street Journal.
A law that requires food companies to put GMO labels on their products is set to take effect on July 1 2016 in Vermont (Gasparro & Bunge par 1). This law puts food producers and processors in a difficult position. Although Vermont represents a small part of the market, it is not economically feasible for most companies to formulate different a distribution system for this area. Developing ...

International marketing practices may be influenced by the cultural environment of the countries and therefore it is important to apply the proper marketing mix which will allow the company to act successfully in the foreign market. Monica Cojocaru in her article “Impact of Culture on Global Marketing” proves this idea. The purpose of her article is to analyze in more detail the majority of the traditional marketing policies taking into account the multicultural element that sometimes may have a very large impact on the business outcomes. The author thinks that the overall importance of the culture in marketing should ...

Introduction

The share has a nominal value and the market price. Nominal shares (nominal value) is a sum of money designated for the shares and reflects the share of the authorized capital of the company attributable to one share. The nominal value of a share is a particle of the authorized capital of the company, and it is carried out in proportion to the payment of dividends (Brockman, Mossman and Olson, 1997). Yet, with this amount of authorized capital amount corresponding to its shares may vary depending on the size of the nominal value of one share. If the value ...

1. Which company is the focus of this article?
a. Specific US company: the article focuses on the Abt Electronics Company, founded by Jewel Abt and her husband, David
b. In which particular country/region of the world is this company’s business the topic of the article? The United States of America, with its headquarters based in Chicago, Illinois
c. Provide some basic BACKGROUND INFORMATION about the company and its focus based on your research. (2 paragraph summary):
Abt Electronics started a small business in the local area of Logan Square, in Chicago. The company began in the ...

Introduction

Enterprises normally have many buyers purchasing their products such that they do not get a chance to know each of them personally. In such a case the business is required to pursue a rigorously tested study concerning consumer behavior. People are definitely different, but at some point their minds tend to react in the same way, and comprehending the aspects can assist the company to formulate strategies that will make customers accept their items or services. The creative measures should be ethical to conform to the universal values of the consumer base. This article articulates a critical review of ...

Section One

Wyandotte County is situated in the US and is bordered by Johnson on the shores of river Missouri. The county has an average of 156 miles and is one of the smallest counties in the city, and this reason has forced residents to work or reside in the neighboring areas. As indicated by the county's population statistics, it is evident that the county had a steady growth but later declined during the ‘80's and ‘90's. However, it is worth noting that the decline in population growth negatively affected the economy of the county, but its revival in early 2000 ...

The overall structure is easy to follow, and it emphasizes on using and interpreting four financial ratios DuPont model; particularly: Sales Performance, leverage, sales of assets and return on equality. For scholars, the case can be consider appropriate due to the way indexes are used for evaluation of the financial performance of an organization for one year. They also provided reports for a better understanding of business models of an organization through the margins, which provides a better understanding of gaining productivity through application of provided assets. The case, however, stems from the obvious principles, which emphasize that “RE ...

Business Case Analysis of 1 Up Toys

(Student’s Full Name)
Business Case Analysis of 1 Up Toys

Ronald Mannak, the founder of 1uptoys, created a company out of a desire to develop cutting-edge toys and gadgets. His friend, Patrick Grasso, decided to enter into business with Mannak. Both Grasso and Mannak invested a total of 24,000 Euros with Mannak having a “55% share” in the company (Smits & Bodewes, 2011, p. 5). In order to get more capital to start the company, Mannak made the decision to sell the idea before developing the products. In June 2006, SilverLit decided to sign a licensing agreement with ...

Article Summaries

Article Summaries

There is a great outcry for better pay in the US with many stores having to increase the wages as the governments are legalizing these rising wages. Due to this increased public pressure and increase in purchasing power of the population, it is expected that this trend continues.
Wal-Mart stock decreased Tuesday due to the rise in the wages in the US, but this is not about to extinguish the desire for better wages that is gaining momentum in North America as purposed by business leaders and experts.
Ontario Federation of Labor president Sid Ryan has put ...

The introduction of technology has changed marketing approaches in the modern organizations. Swaan, Driest, and Weed (4) argued that despite the presence of more advanced techniques of operating businesses today, many firms are yet to understand and implement technology in their operations. Instead of organizational leaders spending more time strategizing on how to develop a more effective organization structure, they should focus on the time of values and goals to add to an organization to win the global competition. Swaan, Driest, and Weed make true claims when they claim marketers face challenges engaging with customers because they have not ...

The first three months of 2014 are full of mega events like Super Bowl, Olympics, Grammys, Golden Globes, and Oscars. The article talks about the importance of developing an event marketing strategy which focuses not on a single big event like Olympics and Super Bowl but which can bank upon all big and small events of the year. The author then discusses the things to be done to make it possible. The first order of the business is to identify the key triggers (evens) that drive sales. Once the triggers are identified, the next step involves ...

Summary

Trading investment is growing at a faster rate and the market structure is changing fundamentally such that business people have indicated presence of low frequency trading opportunities (Maureen, 2014). The chances to purchase are not limited but buyers are few and this has tempted most investors to look for fatter gains. Consequently, this has created the need for implimenting smarter ideas inorder to survive in the market. In fact, by adopting business strategies which are appropriate for the better frequency in business world, investors can get reasonable gains. Otherwise most investments involve some degree of risks like the ...

1.) Bank of America’s Acquisition of Merrill Lynch

This article talks about the serious financial losses that Merrill Lynch incurred in the year 2007 to2008, amounting to $8.4 billion by running its business of subprime mortgages. The subprime mortgages turned out to be high risk as housing prices dropped and subprime securities lost value. In order to augment its losses, Merrill Lynch decided to sell $31 billion worth of subprime securities for pennies on a dollar. However, such management decision was doomed which impelled the company to start merger talks with Bank of America. Bank of America agreed to buy Merrill Lynch for $50.3 billion in stock of $ ...

Business Article Review

Article Summary
The article is about the history of the emotional intelligence as a topic of study and the description of how it is being measured and defined. The article also refers to various studies relating emotional intelligence to essential work-related results such as organizational productivity and individual performance. People especially psychologists started to write on emotional intelligence, and they only concentrate on cognitive views. However, it is the cumulative or global scope of a person to think rationally, to act diligently and deal appropriately with his or her environment.
Emotional intelligence refers to a social intelligence type that entails ...