The article- “The real reason why 4-inch phones are back in fashion”, published in www.thenextweb.com speaks about iPhone SE, the latest mobile phone from Apple, the business strategies, segmentation, pricing strategies and global marketing strategies . This paper will focus on identifying and analyzing the trends and significance of the event covered in the aforementioned article.
Business Strategy
IPhone, ever since its launch in 2007 has been one of the most sought after products selling millions of copies worldwide, across its product range. From the screen size of 3.5 inches in 2007, the phone kept on growing with every further launches and ...