Question 1
Etic and emic play a significant role in the negotiation process. For this case, French culture is selected. As such, in terms of emic, power distance, uncertainty avoidance and individualism are common in the French culture. These are things that an individual focusing on conducting a negotiation in this culture has to embrace and use them throughout the negotiation process. In contrast, the power distance, uncertainty, individualism and masculinity are very low in South Korea. An emic factor for the South Korea is the low individualism of an index of 18. Therefore, an individual from South Korea has to know that ...