IMPULSIVE PURCHASING BEHAVIOR
1. What is the purpose of the article? Why did the author(s) conduct the research and/or write the article?
Impulsive purchasing is unplanned purchasing that depends on a rapid decision-making. There are many variables influencing the impulsive purchasing behavior such as demographic factors, income, cultural orientation, price promotions, and many other varying variables. The previous studies on the impulsive purchasing analyze the influence of these factors on the purchasing behavior. However, the previous studies miss an important point in analyzing the influential factors on the impulsive purchasing behavior: the influence of the social environment and the social relations ...