With the growth in social media websites including; Facebook and Twitter, companies have moved to these platforms in promoting themselves. Most of the customers for many companies are active users of these social networking websites; therefore, it is cost effective for them to market themselves through this medium. Advertising on social media platforms allows organizations to reach a broader market at a very low cost. It allows for promotions to be embedded in the customer’s minds by constantly updating their Facebook or Twitter pages. However, companies that are selling complex products or products for old people would not find these ...
Twitter Article Reviews Samples For Students
14 samples of this type
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Introduction:
In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues.
However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in issues ...
Introduction
In the early years of development, activism was a chaotic event characterized by violence, injuries, and deaths. It was hard for people to take up action against something since a lot of people lacked full details of the campaign. One great event that required a high campaign turnout was the black revolution in America. It took several years for the African Americans to change from slaves to free men who had equal rights with the white Americans. The continued activism started in the mid-19th century and went as far as a mid-20th century. The same case applies to other areas like South Africa. ...
Modern devices today especially smartphones are vital to the tectonic shift taking place in both the business and media world. This is because what you do with your smartphone while at the train station while waiting for a train, avoiding your daily chores, idling around or probably at the bus station waiting for a bus is helping a company raise revenues and incur profits. This is the case for Mark Zuckerberg’s Facebook where most people spend time on. For this reason, Facebook is the leading brand ahead of other companies involved in technology. An article from New York ...
Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
1 Introduction
This paper is a critique of the research traditions utilized in the ‘”Like” and “Check”: How hotels utilize Facebook as an effective marketing tool’, written by Kelly V Phelan, Hsiang-Ting Chen, and Matthew Haney, and published in the Journal of Hospitality and Tourism Technology, Volume 4, Issue 2, 2013. The critique will explore the philosophical background of the article and the logical approach followed by the authors in the process of conducting the research. It will also evaluate the research ...
Media plays an important part in our lives on a daily basis, and we see and hear about it in the form of Mass Media, Participatory Media or News Media. Media has always brought people closer to each other, and it has also brought in a revolution among people when the most sensitive issues are covered by the news channels, newspapers or internet media. As reasoned by (Starobin 16) in the National Journal on Media, the article “In New Media Image is Still Everything” attention-grabbing and informative as it portrays the advantages and disadvantages of the CNN effect, shows the impact ...
Abstract
This Wikipedia project explores MARS, Inc. In particular, the project provides a critical discussion on the importance of community based contribution and the ways by which, individuals can make a unique difference in the way a company, brand, or service is viewed by the general public. The project highlights a marketing campaign that was implemented by MARS, Inc. in 2013, known as "Better With M." The project explains the reasons behind the campaign and why it was so impactful to the company, and to the world. The project also explores the recent changes that occurred with MARS, Inc. deciding ...
Part A:
1. There were no problems accessing the general content of the site. I did not have to log on through Facebook, provide my personal or online information, and I was not asked to donate, at least to read the general information of the parties, the blog or any extra information on the US. There were options to log in and be a member, and to donate, but they were not mandatory to enter the site.
2. The website www.democrats.org is about one of the two national parties of the United States, the Democrats. The website is ...
Community
The California insurance marketplace has experienced a couple of events this year, in terms of the member registration and signing up for insurance covers. California has signed up more Asian-Americans and Asian immigrants than Latinos. The major method that these Asian communities are using to sign up for the Covered California insurance policy is through Certified Insurance agents rather than community groups. Fourteen percent of the eligible population in California consists of individuals from the Asian descent. Thirteen Percent of those signed up with Covered California is comprised of Asian individuals (Aliferis, 2014).
The news value evident in this ...
Article Review of As the internet rewires our brains by Kurt Cagle
In the article of Kurt Cagle, “As the internet rewires our brains”, the author’s main argument is that the use of social media sites is heavily valued and can decline the critical skills that children own. In this article, he uses the term rewire to demonstrate the idea that the brain cannot be creative with the presence of social media. Social media, therefore, reduces that rate of creativity of the brain in children as the brain is always reshaping itself according to the current situation is the main argument in this article but children should not be denied ...
Article 1: Marketing to Teenagers: The influence of Color, Ethnicity and Gender
Summary
The teenage market is an important customer segment in the US as well as global market. Teenagers usually don't have any financial responsibility on their shoulder and that gives them a significant buying power. Most of the teenagers spend their money on clothes, jewelry, food, entertainment and beauty products. Teenagers are usually more tech savvy than the previous generations and spend a considerable amount of time on the internet, video games, phones, television and social networking sites. They accrue money for spending by getting paid for jobs and receiving allowances and monetary gifts. Brand loyalty is very important for ...
Introduction
The use of condoms has been steadily growing over the last few decades as a result of increased public awareness about the potential danger of sexually transmitted diseases like HIV/AIDS. Many industrial players have tried to capitalize on this and the condom manufacturing industry has witnessed massive product innovations.
Durex is the number condom manufacturer in the world. The condom brand has a 29% share of the five billion condoms that are sold each year in the globe. The brand is actually the market leader in very many countries.
Since the use of typically begins from a young age, Durex ...
In the article Can Jury Trial Survive Google?, the author Caren Myers Morrison (2011) describes a budding problem in the American jury system and provides recommendations to address these problems.
According to Morrison (2011), the jurors’ misuse of technology is negatively affecting their impartiality, which is supposed to ensure the fairness of trials. Because of the accessibility of information via the Internet and because of the ease of communication that technology affords, more and more jurors are engaging in behaviors that compromise their impartiality towards the cases that they’re hearing.
In particular, Morrison (2011) identifies four ways ...
Who: The Article Is About The President Administration And Homeowners Suffering From
What: The topic is housing crisis
Where: Twitter town hall meeting
When: Housing crisis has began a long time ago and isn’t going to end in the nearest future
Why: Decline observed in the housing market hasn’t been solved as soon as the President expected and now it received special attention from people at press conference.
Summary: This article focused on President’s answers to questions asked by Tweeter users at town hall meeting considering the housing crisis, its reasons and possible solutions.
Connections ...