Summary Article 1: People, Planet, Profit: Introducing the B Team
For those unsatisfied with the way that business is being done, a new way, an implied better way known as Plan B, launched by the B team’s 14 inaugural members is commencing. Because of the work of the co-founds of the team, Richard Branson and Jochen Zeitz, as well as other leaders, the author is determined to change values to “prioritize people and planet alongside profit.”
Plan A represents and old guard that pursues short term profit while everything else that is important is not prioritized. The B team members have an impressive roster gathering ...