“Blink” by Malcolm Gladwell
In the book “Blink,” Malcolm Gladwell, one of the famous journalists, intends to share the results of psychological research to prove the importance of cognitive thinking in human beings. The book explains the way humans think within a blink of an eye, which is quite difficult. Gladwell explains about rapid cognition, which refers to snap decision-making. He convinces the readers that the snap decisions may be good or bad when compared to the conclusions. Gladwell identifies the circumstances where rapid cognition results poor outcomes. He also analyzes the ways and means to improve the results produced by rapid cognition. In ...