The book “Google AdWords for Dummies” written by Howie Jacobson, Joel McDonald and Kristie McDonald published in the year 2011 by John Wiley & Sons is one of the unique books that maximizes the AdWord campaign when compared to other books of the same genre. The authors describe how one can make money the right way by using the AdWords. The book not only allows fine geographic targeting, but also allows the advertisers to edit, pause or delete the ads in real time whenever required. The authors included tips and techniques that enable to improve the advertising return on investment ...
McDonald's Book Reviews Samples For Students
3 samples of this type
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Book Review: The McDonaldization of Society
The golden arches of the McDonald’s logo make up of the most recognizable logos in the world. However, it’s not alone-- there are hundreds of internationally-recognizable logos, and the list continues to expand year after year. The rise of globalization and global corporations has had far-reaching consequences for people around the world. It’s nearly impossible, for instance, to visit somewhere in the world where Coca-Cola is not carried; similarly, there are McDonald’s in over 34,000 locations around the world, including rural areas of Africa and Asia. With the growth of fast, reliable transportation, there ...
BUSINESS ENVIRONMENT
INTRODUCTION
Unilever is a multinational corporation that has been formed by the joint venture of the Dutch and British companies. It owns more than 400 brands worldwide and is operational in more than 100 countries. The mission of the company is to add vitality to life. “We meet every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good, and get more out of life” (Unilever.co.uk, 2014). The company changed its logo in 2004 to represent its cultural diversity as the new logo contains blue color and 25 signs. All the icons ...