Book Review: Fashion Buying.
The author’s main concern is fashion buying process, namely, buying clothing, footwear and accessories. A significant part of the book is devoted to the UK fashion market research and its current tendencies. It also includes an outlook for job in the sphere of fashion buying, forecast of sales volume and commercial success within the market.
The author’s manner of wording is simple and clear, the chapters are well-structured, and the arguments are well-supported with the evidence of buyers of different levels working for well-known fashion companies including Vogue, Calvin Klein, Prada, Harvey, Nichols, Wal-Mart, Collezioni (Goworek ...