Initiating and agreeing on a strategic planning process
For strategic management to be effective, the key decision makers have to be involved. It would be company to involve people from three organizational levels. This is the top management, middle management and the technical department of the frontline staff. The top management is involved in communications within the organization and outsiders. They are also quick to perceive where there are mismatches between the organization and the environment. They are able to see the threats and opportunities in the external environment. More importantly they control the resources of the company and planning with them makes things easier (Bryson, 2004).
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