1.0 Executive summary
Business players always devise strategies aimed at keeping them afloat in the market. They build up on their competitive advantage which in turn they utilize to be ahead of their peers. The strategy may be informed by what the customers, employees and the management expect of each other. South West airline has strived to offer flights within the USA and the surrounding areas which are lowly priced while at the same time with excellent services. Through this strategy the company has managed to build a reputation for itself whereby it has emerged has the company many in the country opt ...