Basis Business Plans Samples For Students

Introduction

In this very paper a marketing plan of Yellow cab business has been presented to show the estimated budget and costing of market advertisement and promotional of the business. At the same time, the look up cost of these specific sections has been described to show the planned expenditure in the business. Apart from the advertising and promotional cost it is important to select the promotional media of the business wisely to get maximum attention of the target demographic of the business. In the budget segment of the business it is important to take a note of the cost ...

INVESTMENT POLICY STATEMENT

INTRODUCTION
The main purpose of this document of Investment Policy Statement is to define a business relationship leading to agreement between the investor John Nowak, the heir of Nowak’s Delaware Wooden Pallets and the advisors Investment Advisors Ltd. represented by James Tower. James Tower will in his function of financial adviser to John Nowak, be responsible for the updates to the Investment Policy, monitoring application and notification of the need for updates and violations in Policy implementations. Investment Advisors Ltd. represented by James Tower will act as a fiduciary in their capacity as advisers to the Tower Family and ...

Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customers?
Marketers usually direct and focus their marketing and promotions on a particular set of consumers that are known as the target consumers . The target market may be defined as a large or a small group of customers depending on the ability of the target market to sustain the profitability of the business. The target market selection process involves five key steps: a) ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

Introduction

Social Super Market will be a business enterprise with far reaching benefits for the society. The purpose of the business to snatch away the business share from the large superstores and the hypermarkets that are taking hard earned income from the customers to fill the pockets of the shareholders. The social supermarket will focus on providing the grocery items, organic vegetables and fruits to the customers at discounted rates. The social supermarket aims to mobilize the local resources in its operations. The organic vegetables and fruits will be grown locally in Glasgow and carried to the supermarket for selling. ...

Assignment on financial planning for

This assignment is being submitted on July 12, 2015
Introduction
As per the prevailing conventions in online gaming industry, the startups are often directed in the way, which their financial planning guides them to. Instead of aiming towards profit generation during initial 3-4 years, the objective behind running the business should be focused at marketing its core competencies and building the customer base (Arders, 2014). If the above two notions are maintained aptly, coupled with consequent rise in revenues and steady overhead costs, the profit attainment for the business can be ratified by the beginning of 4th ...

Abstract

Grocery Limited is one of the leading retail stores in Dubai. The company is currently facing challenges due to decline in its sales volume that has adversely affected its growth rate. The main objective of this study is to identify the factors influencing sales volume of Grocery Limited. Using quantitative research approach is applied to investigate the factors affecting sales volume of the company using descriptive analysis and regression analysis. Therefore, the relationship between household income, customer perceptions, quality of services and product range on sales volume is determined. The findings of study reveal that the changing lifestyle of ...

Business plan

Part 1: Business idea
My business idea is a starting barbershop. The name of this barbershop will be JD Barbershop. It will be serving males across all ages. It will be open from 1000hrs to 2100hrs on weekdays and 0800hrs to 2000hrs on weekends.

Essay layout

The layout of this essay will be characterized by several sections based on each question. For question one, the first section will concentrate on the business idea. The other section will have details on Michael Porter’s Competitive Forces. For question two, the first part will be based on the type of the business model ...

Executive Summary

RUNandPLAY.com will be based on the formulation of an internet based network for sports entertainment with the provision of programming that is sports based in addition to clothing and equipment. This is in recognition of the crucial aspect of online selling of merchandise as a provision of compelled entertainment content as an inspiration to sales. The company will present content that is unique in the showcasing of entertainment that is new and exciting for all related events, service provision in relation to sports programming. The platform will offer of an experience of shopping that is interactive will direct to the ...

Abstract

This paper offers market plan recommendations for a college consultancy provider, advising students and their families on overseas higher education choices. The recommendations are designed keeping in mind the value of the trust; credibility and relationship building required for success. The paper makes use of multiple sources to establish its case and identify market dynamics such as case studies, Organisation for Economic Cooperation and Development (OECD), Ministry of National Education (Republic of Turkey), and other sources from the internet to assess the competitive climate and design an effective marketing plan.
Keywords: NAICS 61171, Education Support Services, College Counselling, Market ...

Project Overview

As it was presented and further approved by the Board of Directors, this document aims to enact a detailed implantation plan of the Online Loyalty Program for the clients of an Eagle´s Next Hotel Chain. Current loyalty solution applying physical cards proves to be ineffective and market competition drives innovation in this sector. Given the IT capabilities and existing market technology it was suggested that the company develops personalized mobile application that will serve as a loyalty cards upon validation of the hotel stay.

The arguments behind the recommendation for the investment portfolio were summarized as follows:

- Financial benefits from the project account s for USD$ 20 million in profit over the ...

Following the American Psychological Association’s Guidelines

Reg No
Designation

Objectives 4

Mission 4
Keys to Success 4
2. Company Summary 5
2.1 Ownership 5
2.2 Legal Form 5
2.3 Start-Up Summary 5
2.4 Location and Facilities 6
2.5 Products and services 6
3. Market Analysis Summary 7

Market Segmentation 7

4. Strategy and Implementation Summary 9

Marketing Strategy 9

Pricing Strategy 9
Promotion Strategy 10
Sales Strategy 11
Sales Forecast 11
5. Management Summary 13

Organizational Structure 13

Personnel Plan 13
6. Financial Plan 14

Important Assumptions 14

Break-even Analysis 14
Projected Profit and Loss 15
Projected Cash Flow 16
Projected Balance ...

BUSINESS PLAN

Executive Summary
Business Profile
KleenIt is a business enterprise that will be established to provide cleaning services to residential houses and small and medium size commercial premises. The business will be comprised of 15 stakeholders. Out of the total 15 stakeholders, three are the company’s founders, who will take the role of management and the rest will be employees who will do the actual cleaning services. There will be one store manager and twelve cleaning experts. All the employees of KleenIt are local residents and have been employed in the cleaning industry for a minimum period of three ...

Introduction to Marketing

Tactics could be regarded as a more defined and elaborated version of company’s strategy which aims to explain how the organization would work to achieve its desired goals and objectives. In simpler words, tactics are the strategies in detail (Anderson, 1982). In this section, the tools that would be used to promote the iTunes in the market are explained and integrated within the strategies.

E-marketing

E-marketing is an emerging trend in the world of business due to which the organization must focus and utilize the emerging trend to its benefit. Since the use of website is at its peak, the ...

- Executive Summary
Modern Hotel and Restaurant will be set up as a limited company in Calgary City Canada due to the City’s huge population that can sustain business operations. The business, will provide accommodation service as well as food and beverages within the restaurant and outside the restaurant through a mobile van that will deliver foods and drinks to the customers who cannot reach the restaurant. The businesses target markets comprise of the Calgary City visitors for accommodation while the restaurant foods and beverages focuses on the youthful segment aged between 25 and 35 years and an old ...

Summary

This paper describes the Leadership Development Plan that will enable me to improve targeted competencies. In this paper I will outline the importance of the chosen competencies in achieving my short term and long term professional goals. I will also document the specific actions that I intend to take in order to build competence in the identified areas. These will include a combination of self-learning and continued guidance and feedback from identified coaches and role models both in my personal and professional life.

The Plan

The two competencies that I have chosen to develop through my Leadership Development plan are Building Relationships ...

Final Business Plan

Executive Summary 3
Introduction 4

SWOT Analysis 6
Balanced Scorecard 9
Organizational Assessment 9
Mission 10
Vision Statement 10
Value Statement 10
Strategy and Tactics to realize Strategic Objectives 10
Marketing Strategy 11
Monitoring and Control 11
Ethical Issues including Legal and regulatory Issues 11
Corporate Social Responsibility 12
Conclusion 12

References 13

Executive Summary
The Eco Food Company was incorporated in the year 2012 as an entity to provide eco-friendly and high-quality food to the consumers. The sales were executed against the orders gathered. However, with the help of its talented and dedicated staff, the organization was able to attain ...

1.0. Introduction
Every business is exposed to small and big risks in its internal and external business environment and risk management strategies are directed to eliminate, avoid, or manage these risks. An effective mechanism for risk management ensures the long term survival, growth, and profitability of an organization. The importance of risk management is peaking in the modern business climate that is much more characterized by uncertainties and risks than its classical form. Financial institutions, as well as all other types of organizations, are also faced with certain threats within their business life, and several of them, if not ...

Analysis of competitive business environment facilitates proper decision making as well as planning for running an airline company. Deregulations in the airline industry are compelling airline companies to ensure decision making in order to meet expectations and demand of emerging markets. There are several factors that provide input to decision making and planning, and also pave the way to profitability and success of an airline company. These factors are providing high quality service, using up-to-date and cost effective aircrafts, using latest technologies that include informational and electronic technologies, ensuring cooperative, friendly, and professional attitude and face to the customers. ...

Introduction & Brief Description of Business

Entrepreneurship allows for the opening of new businesses bringing about jobs for the people in a community and revenue that benefits not only the business but also taxes for the city and the state. Entrepreneurs usually take advantage of processes to enable their success in business to include lean experimentation that allows for the resolution of risks speedily and with minimum resources thereby allowing for testing of a business model; the enactment of investing which permits the entrepreneur to confront risks in order of importance thereby having the ability to use only the resources that are needed to meet ...

1.0 Executive summary

Business players always devise strategies aimed at keeping them afloat in the market. They build up on their competitive advantage which in turn they utilize to be ahead of their peers. The strategy may be informed by what the customers, employees and the management expect of each other. South West airline has strived to offer flights within the USA and the surrounding areas which are lowly priced while at the same time with excellent services. Through this strategy the company has managed to build a reputation for itself whereby it has emerged has the company many in the country opt ...

Online marketing campaign plan for Muggles Mugs

This assignment is being submitted on July 27, 2015

Introduction

Business model: Muggles Mugs 4
Customer identification and targeting.4
Competitive status of market and the marketing for its mitigation5
The e-commerce Marketing campaign plan
Intended result and target market segmentation5
Open sources in Online marketing plan elements
Social media publicity (ft. artists and brand page promotions)6
SEO based website development..7

‘Paid for’ sources of online marketing

Google adwords.7
Google display network.7
Remarketing (Using Google analytics and trends)8
Face book advertising and marketing using Google analytics..9

Affiliate marketing.9

Conclusion 10
Bibliography..10

Appendices.11

Report Summary
The undertaken ...

Executive Summary

ProService Company LLC will operate in Tysons, VA to provide high-quality services for Washington D.C., Maryland and Northern Virginia (DMV) area. Company’s Address is 1800 Spring Hill Rd. Suite 310 Tysons, VA 22812.

A2. Mission of the Company:

The mission defines the essence of the organization and consolidates staff around this idea. We can even talk about some programming the staff to achieve and implement this idea. The mission of ProService Company LLC is to provide our clients with excellent means of modern, simple and reliable resources of global computerization. We also tend to solve the unsolved problems innovatively.

A3. Business Goals:

The company’s goals ...

Business Model Analysis for Beqala Egypt

Introduction
Beqala Egypt is an online grocery store offering the brands of different companies. The business structure of the company is little different from the traditional structure of other online businesses. No intermediary is involved between the supplier and customer as in case of Amazon, Minbetna, and many other online shopping destinations. Beqala directly purchases the goods from original suppliers and sells it to the customers. Customers can book their orders online on the company’s official website and their orders are executed within 4 hours to 2 days of time-span. Even though it is very little time ...

Introduction

The report is being prepared with the objective of discussing my portfolio strategy where according to my risk tolerance(high), an amount of $50000 will be allocated amongst various asset classes. In addition to the risk tolerance, creating a well-diversified portfolio will be on the top of my preference list. I am sure that with the amount of knowledge and traits relating to portfolio management, I will be able to create a balanced portfolio for myself that will help me to earn 12-13% return on per annum basis.

Investment Strategy and Risk Tolerance

The golden idea in the world of the portfolio management ‘’Never put all ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the ...

Business Plan

- Business Decision

2.0 Business Description
The business selected is business 1. This restaurant offers Italian cuisine, which includes pizzas, seafood, and homemade pastas just to mention a few. This will make the business favorable for breakfast, lunch, dinner, as well as organized functions. It will also offer an excellent wine list to customers. The restaurant has both inside and outside seating space that can be able to seat 84 and 200+ people respectively. The business will mainly target family groups as well as other groups that are interested in trying out new cuisines. The restaurant will be opened ...

Business Plan: Start-Up Company: Computer Reseller

Background
The Company to be set up will be a computer reseller. It is going to be set up to fill the market need for personal computers. This company is going to put emphasis on service and support in order for it to make itself different from the national chains in the industry that are more inclined to using price as a competitive strategy. This is going to assist the company in achieving a competitive advantage through capitalizing on the weaknesses of its competitors.

The company is going to be a privately owned company and the major owner will be the person ...

With the ever increasing cost and demands of the health system in New Mexico, health providing institutions should devise a mechanism of combating these demands while providing reliable and affordable health services to its users. XYZ clinic is one such institution located in the North West Albuqueque Metropolitan area, in the New Mexico area. The clinic is instituting a proactive approach to deal with the volatile healthcare state.
XYC targets federal-funded patients as well as other groups and insurance plans. The Medicaid population is primarily made up of women and children below the poverty level. The clinic tries to serve ...

[INSERT YOUR BUSINESS LOGO]
[GANO SUPER HATS LIMITED]
[Main Business Address]

ACN: [ACN]
[Gano Super Hats Limited]

Marketing Plan

Prepared (Student Name): [Date prepared]
Business name: Gano Super Hats Limited
Business location: New York, United States
Products/services: The business sells a brand of caps known as Gano. The firm expects an annual demand of 30,000 caps annually, though the demand is projected to increase as the business grows.

Vision statement

Goals/objectives
Target market
The company is targeting men in the society especially the youths and teenagers who have a special taste for the product. The ...

Executive Summary

The Crepes shop will be established in a university campus located in a large college town in the south of France. The shop’s principal business will be the selling of French Crepes, but will diversify to provision of other services such as the sale of hamburgers and beverages.
The shop will have students as the key target market and will develop and employ its short term and long term strategies with the students in mind. This clientele will however be increased in the future to include members of faculty and other non academic staff in the university.
The ...

COMPANY DESCRIPTION

The company will be establish in Washtenaw County, MI. this will be the finest online food delivery service ever. We aim to provide excellent and satisfactory level of service in the industry. However, this will not cover only for the people in the county. We will also cater people all over the state. Our goal is to deliver food and beverages at houses, establishments, universities and campuses, hotels, and lodging motels. This also offers them to choose for their perfect set up delivery using the Internet. We will be providing excellent food with fun packaging at valued prices.
...

Introduction

The corporate sector has been adversely affected by the recent economic downturn. The changing economic settings have led to the need to deviate from the traditional American sense odd responsibility and fairness. Many companies are resorting to new ways of operating their businesses. Business structures are also evolving into more flexible and performance inclined systems. Many organizations are seeking to adopt a corporate structure that would maximize organizational performance and be fair to all stakeholders. The issue of corporate responsibility has also taken center stage in the recent years are organizations seek to participate in activities that promote social and ...

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Part One: Product Description

‘Sometimes, reaching out and taking someone's hand is the beginning of a journey.’
The product or service that we intend to develop is called ‘A Touch of Love’- ATOL. We plan to build a luxury retirement home for the elderly. The physical location of the home will be in quiet and peaceful neighborhood and we will either build on a vacant site or take over an existing nursing home or small apartment, so that it can be refurbished to the needs of our business.
The Home ...

Background Information

For this assignment, the Case under review is a Sole Proprietorship Family Business Organization founded in 2001. The business is a large corporation operating in the Dry cleaning sector. The company has its decision makers as the owners and managers with an established Human Resource Department that is tasked with the responsibility of taking care of employees who are hired for pay depending on the amount of work they render to the company and according to the employment laws. The business organization is currently at the Maturity stage. The business is dedicated to thriving in its business environment by ...

1.0 A business plan for Increasing Business Revenue
1.1 Executive Summary
Profitability is one of the primary objectives of establishing a business venture. The success of a business in the realization of its objectives does not come from the investor alone. Other key players such as stakeholders have significant contributions to the success of the business. Thus, companies are expected to maintain a healthy relationship with their stakeholders since good cooperation promotes business success (Rust, Moorman, & Dickson, 2002). Different companies offer various services and products depending on the business opportunities identified by the entrepreneurs. Yo: HA is a company ...

Introduction

Contemporary business landscape places numerous pressures on the companies. Some of the major challenges for the modern corporation, operating in the increasingly diverse environment, is to ensure consistent ethical business practices at all stages of the business. Globalization and the international supply chain made this task even more complex, as the social and environmental responsibility of organization is extended not only to direct employees, but to external stakeholders, such as suppliers, customers and Third-party logistics providers (3PLs). The modern consumer is becoming increasingly aware of social and environmental issues and, consequently, more demanding with regards to the approach that ...

Individual Project of McDonald’s

Individual Project of McDonald’s
Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

Darden Restaurants, Inc. is an American restaurant consisting of various brands whose headquarter is located in Orlando. The company operates several brands in the United States including Olive Garden, Bahama Breeze, LongHorn Steakhouse, Season 52, Wildfish Seafood Grille, The Capital Grill, Eddie V’s Prime Seafood, and Yard House. The company used to own Red Lobster up until the year 2014 where the business changed hands. Darden had 1534 create and restaurants locations owned and operated by the company and spread in both the United States and Canada. All the restaurants were owned and managed by the firm with ...

Problem Overview

A primary concern surrounding diversity at the workplace is the lack of inclusion which leaves employees feeling left out. In human resource management creating an environment that everyone receives respect and dignity and where the skills and talents of different groups of people receive equal value. Through these measures, workforce productivity greatly increases while the service or product customers become happier. Further the workforce is more contented, has high motivation and aware of the benefits that accrue through inclusion.
Equality and inclusion issues in any organization usually arise from the protected characteristics as outlined in the Equality Act of ...

Executive Summary

A large number of businesses have found their way into the market in the previous years by businesspersons who saw a chance to come up with a product or service, and followed that vision in search of profit and independence. It is ironic that these business people started with perfect ideas in forming the basis for their new venture, even though most of them did not have the abilities needed for transforming these ideas into a reality. In fact, the shortage of skills in today’s business market has made it very hard for small business proprietors to draw ...

New Business Proposal

Customer Behavior
Customer behavior refers to how customers select a particular product, how they use it to satisfy their needs, and how they dispose of the product (Ratneshwar & Mick, 2005). As the company creates the RFID ride bands, it must take into consideration how clients of Merlin will access the ride bands and how they use them. It is important because the main goal of the ride bands is to satisfy the needs of these clients. There are a few processes that will be involved in understanding the consumer behavior. One of the processes is identifying Merlin Entertainment’s ...

Executive Summary

The idea of the business plan lies in the opening of a new location of the existing business, Panera Bread Corporation, in London, England. Due to the fact, that the company represents a famous member of bakery-café segment of fast food service industry in the U.S., there is a possibility for the business to grow globally and to enter European market.
The following business plan covers major topics that are of high importance for every business. First, it is important to define mission statement of the business, because mission and vision of the company define what a business is ...

Business Decision Making

Executive Summary 3

Research Methodology 4
Findings and Data Analysis 7
Conclusions, Recommendations and Limitations 24
Recommendations 24

References 27

Appendix: Questionnaire 27
Executive Summary
This report entails a critical review of the themed amusement park industry in Dubai with a specific focus on the introduction of an open air Sea World concept. The report analyzes various factors that may support or undermine the overall success of this concept. These factors include the overall potential traffic to the facility as well as the expected number of visitors and corresponding income which they will generate at the facility. A preliminary review of ...

The project management

The project planning is regarded as the Scheduling that will guide the management of the project. Project planning is an approach that is important in the management of the project. The project's success is based on the nature of planning that is done at the beginning of the project design. The developed plan helps in decision making that guides the project's operations towards the attainment of the predetermined objectives. The developed plan helps in charting the way the operations of the project will be conducted (Atkinson, Crawford & Ward, 2006). It helps in the attainment of the objective on a ...

Brand name

Technology Company
Logo
Slogan
Brand Extension
’s long-term strategy towards competitiveness in the market is through product extensions (Stokes, & Lomax, 2008). Product extensions for the company will include variations in core software rather than launch new products. Product extensions will mostly target software applications that is already offering in the market and web designs that provide improved usability for clients. For instance, the educational software applications that the Company has been offering on the market will be extended to a family of related educational software so that clients can have a variety to choose. Secondly, ’ ...

6C1-KCN Audit Plan

Business and Industry Conditions
Keystone Computer Network (KCN) provides sales and services of microcomputers, software and hardware networking to customers. The industry in which the firm operates is considered as sensitive to the economic environment and highly competitive in nature, with competitors larger than KCN itself. The long-term strategic success of KCN is dependent on the retention and ability to attract qualified and competent information technology (IT) professionals. The annual growth for IT products in the next three years regarding expenditures is anticipated to be 6 percent.

Planning Meetings

The purpose of this section is to indicate the established meetings with ...

Executive Summary:

Given the high saturation of solar players in the market, the competition level is huge. The other players in the market have been in the market for a good number of years, with limited but repeated clients. On the other hand, the non-branded Chinese ones dominate the solar market, but with one-time clients. For SolarCity, the brand competitors are the branded ones; as per price and quality and the penetration competitors are the non-branded ones. Since this is the first of its kind project in the country, the brand has tried adopting a push strategy, but the sales are ...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept seeks to ...

1.0 Executive Summary
The majority of transporting companies optimize their clients with competitive rates, shorter transport durations, protection of goods, and convenience delivery. Nelson Transport SA shares its objectives many of its competing transport with the aforementioned criteria. Nelson Transport SA specializes in the transport of letters and furniture throughout Switzerland, but currently letter courier is the dominant service. Nelson prefers to stay streamlined with courier and trucking as they find these realms more profitable and better potential for business growth in the transporting industry. Nelson is expanding its vehicular capacity to suit the needs of customer orders, ...

GUARDIAN ANGELS FASHIONS

Executive Summary
Guardian Angels Fashions is a modern clothing retail outlet that deals with youths’ attire. This retail outlet will deal with the upcoming youth fashions, and thus this will make it fulfill the uniqueness criterion. The target customers for Guardian Angels Fashions are the youths who dominate in the society. Youths value the upcoming fashions in the clothing industry, and thus this retail outlet aims to utilize this opportunity by providing these basic commodities to them at pocket friendly prices. Over the next four years, Guardian Angels Fashions outlet aims to expand its operations up to the national ...

Career Goals and Objectives

Possible promotional opportunities for career growth
Career Motivators in my Current Position
At my current position, my major career motivator is to further understand the strategic background behind the customer service initiatives. Upon the development of understanding, I would like to driver of this change. I would want it to be a two way street, where I not only bring about changes to customer service initiatives with change in company strategy, but also provide feedback to senior leadership about change in customer demands and perceptions.
My knowledge of computers, internet and MS Office suite of software has ...

Introduction

“Family Fun Amusement Park” is based in New York city and draws customers primarily from the region and also from the neighbouring states. The park has a wude variety of children rides aand a petting zoo. An additional land with a large pond has been recently ourchased and a water park and family campground is being constructed.

Market Analysis

The target market for the Family Fun Amusement park shall include the following market segments:
Demographic Segmentation: On the basis of demographic factors, the target market for the Family Fun Amusement Park shall include males and females in the age group of 4-25 years, 20-45 ...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...

Business Plan – Café Laura

Executive Summary
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to build main ...

Executive Summary

The dawn of the digital and information age in the 21st century has also become a new battleground for brands. Here, we pertain to the smartphone war between Samsung Electronics Co. and Apple Inc. The battle has extended to various product lines such as the Galaxy Tab and iPad. Both are known global tech companies. Thus, innovation could not be more emphasized in such a competitive and fast-paced industry.
For this case, we look closely at the strategy of Samsung. It has been receiving patent lawsuits for the past years. Although it is currently the market leader, the company faces a ...

Executive Summary: Use of Computer Tablets

EXECUTIVE SUMMARY: USE OF COMPUTER TABLETS
Introduction
The present world has advanced in technology, and this modern technology has made what was once thought impossible to be deemed possible (Spekowius & Wendler, 2006). Healthcare sector has not been left behind. Some technologies if adopted in the healthcare, they can significantly improve the quality of healthcare. Precisely, the use of computer tablets by nurses is an important step in improving the quality of care (Hanson, 2006). Computer tablets are palm-held computer-like devices that nurses can move with around the hospital, and they are connected to the internet and can ...

Operational Objectives

Organizations improve profits through enhancing their margins (Mosley et al., 34). David Jones Limited will utilize operational objectives aimed at decreasing manufacturing or overhead costs. The below are the operational objectives that the company plans to attain:
- Establish additional production machines that are more environmental friendly beginning from the financial year 2015 with a projected cost of $300,000.
- Cooperate and work with community members to get access to the used environmentally-friendly raw materials such as used organic leather, cotton, and wool.
- Improve scheduling by reducing labor costs.
- Improve the overall production ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...