Pricing and Promotion Strategies
Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” ...