Introduction
Weczeria food and wine is a French cuisine restaurant that specializes in contemporary French food and wines with emphasis on local foods. The company has established strategic objectives with the aim of creating domestic and international competitiveness positioning with experience in food and wine while also creating domestic awareness of the restaurant (Reinartz et al., 111). It boasts of food and wines that are authentic and outstanding this is in addition of its objective of increasing its visitor numbers by increasing the length of their stay and expense while they visit the restaurant.
This strategic approach has been developed within ...