Necessary and Key Decisions
When starting a small business there are major factors that should be put into considerations in order to create a lasting business in the market. Nairobi Cosmetics Stores is a small business venture that is being opened by investors from India. These investors have decided to open a business in Kenya in order to supply the country with cosmetics products which are not found in the country. The key considerations that the investors considered included:
Market Research: Marketing research is a very important aspect to be carried out before starting a business or when considering starting a business. The market research enabled the investors to ...