- IMPLEMENTATION AND CONTROL PLAN
The Implementation and Control Plan Milestones
- CONTINGENCY PLAN
Contingency planning will encompass an evaluation of the possible variations in the existing basic assumptions and the predominant effects on the strategic marketing plan. The contingency plan will address the issues resulting from the deviations. In managing the problems and risks, the organization will identify relevant sources of uncertainty ("Marketing Contingency Planning | Chron.com," n.d.).
2.1 POTENTIAL PROBLEMS AND SOLUTIONS
For this organization, the risks will involve both internal and external risks.
- Internal Problem 1: Financial Risks
The possible financial risks will include factors like inability to obtain the required financing, over estimate of budget, loss of the expected sales ...