Demand Business Plans Samples For Students

Question 1

Today, the market’s diversity provides numerous low calorie microwavable food options. In addition, increases in the income of individuals, people have the capacity to live easier lifestyles and this has led to increase in demand for certain products of preference.

The quantity demanded equation of the product is given by;

Qd = -5200 – 42P + 20Px + 5.2I + 0.2A + 2.5M

Therefore, the elasticity of P (partial differentiation)

δQdp = -42 Assuming all other independent variables are constant
Hence elasticity of P = (δQdp). (δPQ )
= -42(P-5200-42P+5.2I+0.2A+2.5M)
For the 3-pack unit = -42(5-5200-425+206+5.25500+0.210,000+2.5(5000))
Therefore = -42 (537810) = -212656 = -0.007906

Solving for Px

ΔQdp = 20(637810)=0.010579

Solving for I

QdI=5.2550037810=0.7564

Solving for A

QdI = 0.2(10,00037810) = 0.0528

Solving for M

...

Business Plan for a Proposed Three Star Category Hotel in Auckland

Business Plan for a Proposed Three Star Category Hotel in Auckland

Executive Summary

The present paper proposes analyses and presents a business venture in the form of a 3 star category 70 room hotel Business. The business is projected as low cost and high value proposition to the mid to upper scale business and leisure clients. It is found that the business is capable of recovering its 5 year working capital costs within a span of 2 years and 2 months thus an early operational breakeven is likely. Annual revenue of $1,609,650 at 70% occupancy and $90 ADR (Average ...

The Pricing Objectives and Constraints

A company’s pricing objectives outline strategies and direction to achieve organizational goals. Pricing is a vital element in the market mix; a product’s pricing objective must be stated, and the company’s statements should include a defined timeline for achieving the set objective. A firm should consider various factors when setting pricing objectives, for instance, a firm should consider the overall financial, marketing, and management goals. The product’s objectives should be identified to ensure the pricing strategy matches the set targets. The consumer satisfaction is a vital element in any organization; the price elasticity and various price points should be reviewed ...

Shuzworld is considering the possibility of opening a new store. They have the option of building a new stand-alone store, opening a store in a strip
mall, or not building one at all. Shuzworld needs to decide if they should purchase market research.

Decision tree for Shuzworld’s is constructed regarding the possibility of opening a new store. In the case study, the stand-alone store would see good profits of $700,000 as long as there’s a favorable market and the opposite end in losses would show $400,000 in case the market was unfavorable. The strip mall store could show profits near $ ...

A. Develop a distribution pattern that meets availability and demand constraints and minimizes total shipping costs for Shuzworld, utilizing the appropriate decision analysis tool.
1. Submit a copy of the output from your decision analysis tool of choice.
a. Explain why you chose the decision analysis tool you used.
Shuzworld, a manufacturing company has a total of 3 production plants. In addition, they also have 3 centrally located warehouses, which also contain the most successful line of women’s shoes. The manufacturing plants were identified to be Shanghai, Shuzworld Hangzhou, and Shuzworld Fuzhou. As per the analysis which had been ...

The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization.
When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...

1.0 A business plan for Increasing Business Revenue
1.1 Executive Summary
Profitability is one of the primary objectives of establishing a business venture. The success of a business in the realization of its objectives does not come from the investor alone. Other key players such as stakeholders have significant contributions to the success of the business. Thus, companies are expected to maintain a healthy relationship with their stakeholders since good cooperation promotes business success (Rust, Moorman, & Dickson, 2002). Different companies offer various services and products depending on the business opportunities identified by the entrepreneurs. Yo: HA is a company ...

Business Plan: Security Solutions Company.

- Overview

Business idea

Security Solutions Company will be a new business venture based in New York and operating in the private security industry. The model will be a unique brand that serves a niche market with a focus on information technology based and supported services. The model was settled for as a result of the increasing need for technology based security solutions considering the increased use of information technology systems by institutions and individuals that pose significant security threats. In addition, technology advance has provided security solutions that can be tapped with the business model to offer advanced security solutions which are differentiated from the ...

I. Domestic Market for Stainless Steel Products (INOX):
At the moment, there are no hot-rolled stainless steel factories in Vietnam, but there are two cold-rolled stainless steel manufacturing companies, who are still importing stainless steel hot-rolled coils for re-rolling purposes:
Posco – SS VINA with capacity of 180, 000tons/year located at Ba Ria-Vung Tau, Vietnam. Their product ranges are 0.4 – 3.0mm x 1250mm.
Inox Hoa Binh – Hoa Binh Manufacturing and Trading Ltd. with capacity of 50,000tons/year located at Hanoi, Vietnam. Their product ranges are 0.3- 3.0 mm x 1250mm.
According to credible field specialists and organizations (Markus Moll, ...

Business Plan

Contacts: [Toronto, Canada]
Business Description
Foodies Company is a for profit company that is going to offer dairy products, free of artificial flavors and chemicals. The fresh products will be offered to the consumers. The purpose of the business is to increase the health awareness among the people, offering them healthy, quality and free of the artificial flavored products that directly impacts on their health. Initially, the company will offer milk, butter, yogurt, cream and cheese. No artificial sugar, carbohydrates and sodium and any other flavors as well as chemicals for its preservation and sanitizing will be used in ...

Business Plan

Executive Summary
Conrad Bakers is a new company located in California planning to produce and sell Naturally Pita Crackers. The Naturally Pita Crackers is an organic thin, crisp, and flavorful crackers made of low sodium with zero saturated fats. It a family owned company that will be well known for that represents quality, health, and indulgence, into successful new product introductions in the highly competitive snack food market. The target market of the company is women with an annual household income higher than $ 50,000. The company will conduct its distribution through existing retail channels and regular distributors.

Product
...

Shuzworld needs to decide which would be more economical: reconditioning their existing equipment for this production, buying new equipment, or outsourcing the production to China. Reconditioning which has a fixed cost of $50,000 and included as a variable cost of $1,000 for every 1,000 sneakers produced. By purchasing new equipment it has a fixed cost of $200,000 and a variable cost of $500 for every 1,000 sneakers. By outsourcing production to China they will incurr no fixed costs, and the variable costs will be $3,000 for every 1,000 sneakers that will be produced.

Inputting this data into POM for Windows gives the following results.

A visual representation ...

This paper examines the indusrty of Android phones in the eyes of HTC company. We examine the market situation and what can happen if the market is acquired and transfromed to be a part of the Triangle Solutions.

Introduction

HTC is an acronym for HI Tech Computer Corporation. It is a technological company based in Taiwan and focuses in the manufacture of Smartphone devices. Traditionally, HTC used to center in production of commodities and then brand them codenames such as “hermenes” and the likes. They would eventually sell the finished products to established telecommunication companies. Some of the companies that HTC traded ...

Executive Summary

Demand media aims at increasing the number of people and the hours they spend on their web pages. This will enable demand media generate more revenue from the increasing number of adverts that will come as a result. Demand media should aim at filtering information such that people who visit their web pages get what they want quickly. This will encourage more people to visit their web pages and even spend more time on the web pages. This though might be limited should the information available be too filtered as to not to give enough information which might tempt the ...

Summary Report on the Transfer of the Main Warehouse

Problem Definition
Customers in the northern and eastern central regions of the US have been complaining of delays in their shipments. With the weakening of the defense sector, there had been a boom in the commercial aviation sector and the suppliers are also having a hay day. The two largest plane makers Boeing and Airbus had orders of 10,000 planes since 2014 which can last them up to 2014.
One reason for the boom was attractiveness of the financing rates at that time and coincided with the state of the aging planes of both. The other reason is ...

Executive Summary

ProService Company LLC will operate in Tysons, VA to provide high-quality services for Washington D.C., Maryland and Northern Virginia (DMV) area. Company’s Address is 1800 Spring Hill Rd. Suite 310 Tysons, VA 22812.

A2. Mission of the Company:

The mission defines the essence of the organization and consolidates staff around this idea. We can even talk about some programming the staff to achieve and implement this idea. The mission of ProService Company LLC is to provide our clients with excellent means of modern, simple and reliable resources of global computerization. We also tend to solve the unsolved problems innovatively.

A3. Business Goals:

The company’s goals ...

Competition Bikes: Expansion Into Canada

Background
Competition Bikes (CB) is looking at expanding its operations in Canada. Currently, Canada absorbs about 10% of the company’s output. With market research showing that there is a market for CB’s products. The move would require CB to use its efficient operations and management strategy developed in the US but more importantly, would require CB to put up a brand new manufacturing facility abroad. After considerations regarding availability and cost of qualified labor, land cost, facility construction costs, taxation and tax incentives, transportation and other important aspects, CB’s Management has chosen Toronto as its favored area ...

About the company

Spirit AeroSystems designs and builds aerostructures for both commercial and defense customers. The headquarters of the company is in Wichita, Kansas, Spirit and the main markets are North America, Europe and Asia. It was founded in 1927 by aviation pioneer Lloyd Stearman. Two years later the company was bought by Boeing. The current name company received in 2005 Major products of AeroSystems are fuselages, pylons, nacelles and wing components. The company focuses on innovative composite and aluminum manufacturing solutions to support its customers in each part of the world, where it is presented. The company has more than 16, ...

[Class Title]

Introduction
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

- Executive Summary
Modern Hotel and Restaurant will be set up as a limited company in Calgary City Canada due to the City’s huge population that can sustain business operations. The business, will provide accommodation service as well as food and beverages within the restaurant and outside the restaurant through a mobile van that will deliver foods and drinks to the customers who cannot reach the restaurant. The businesses target markets comprise of the Calgary City visitors for accommodation while the restaurant foods and beverages focuses on the youthful segment aged between 25 and 35 years and an old ...

Providing Trained Behavioral Personnel

1.0 Executive Summary
The success of an organization relies significantly on the type of human resources it utilizes. Talented human resources tend to improve the service delivery in health care organizations. Moreover, unlike other institutions, health care organizations require sensitive recruitments due to sensitive nature of their services (Rynes & Cable, 2003). However, staff recruitment is a challenging task, particularly when it comes to making decisions regarding the most suitable candidates. If the recruitment is poorly conducted, an organization may end up hiring wrong and unqualified personnel (Carlson et al., 2002). Turnover problem is another consequence of inappropriate hiring, which ...

[Padau Wave Power Enterprises]

Business Plan

Using Wave Power to Generate Electricity in Saudi Arabia
Introduction About the business
Turning calamities into business opportunities is Padau Wave Power Enterprises’ next big project. Padau Wave Power Enterprises operates in a region that is chronically known to for strong waves that mostly wreak havoc anything on their way. Tapping the waves to produce energy is certainly a brilliant idea that Padau Wave Power Enterprises seek to venture into for a number of reasons. Firstly, the energy yielded will add to Saudi Arabia national grid in a sustained manner considering that wave power is ...

Introduction

The business planning and formulating is not as easy and simple as it seems just like to run operations and deal with staff. To start a new business, it is very important to understand the nature and role of entrepreneurship. Many entrepreneurs have succeeded, and many have failed in the past, it means that there is something exist that can differentiate the successful and failure entrepreneurs. Before conducting a plan for the new business of wedding planner services, it is needed to understand the needs, challenges and risks in the development of new business and how these challenges and ...

Qin, Amy. (20 April 2016). China’s Smaller Cities Struggle to Cultivate an Interest in
Classical Music. The New York Times. Retrieved from
http://www.nytimes.com/2016/04/21/arts/music/chinas-smaller-cities-struggle-to-
cultivate-an-interest-in-classical-music.html
This article is talking about the problems that the concert halls are having in China and the possible factors that could contribute to the growth of attendance. Especially the concert halls that are located in the smaller cities are having the difficulties with the attendance even though there is sufficient capacity and professional musicians that are supposed to attract large audiences. For the theaters attendance is vital, because it brings 50% of revenue (Qin, ...

Internet Marketing Strategy

ChinaVit! Internet Marketing Strategy
For the purposes of designing and developing a strategy, ChinaVit! will be employing primarily a business-to-consumer model, which is important when determining the most appropriate manner to brand the company in China. Determining the optimal way to enter the Chinese e-commerce market model is also exceptionally important, and involves the development of a thorough understanding of the overarching, governing marketing principles that are the key features of Chinese society as a whole. It is, of course, important to attract as many customers as possible using this new strategy; however, it should also be recognized that ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

Introduction

International trade is increasingly making global financing system a key aspect in the business world. In addition, the involvement of diverse economic systems in the trade in makes exchange rate fluctuation a great concern due to its effect on the value of goods and services as they cross the borders. Therefore, government’s measures that seek to stabilize the exchange rate systems in a bid to harmonize their operations with the global finance operations are of great concern to the global business stakeholders. In that respect, this analysis seeks to demonstrate the operation of tariff and non tariff barriers in their application ...

[INSERT YOUR BUSINESS LOGO]
[GANO SUPER HATS LIMITED]
[Main Business Address]

ACN: [ACN]
[Gano Super Hats Limited]

Marketing Plan

Prepared (Student Name): [Date prepared]
Business name: Gano Super Hats Limited
Business location: New York, United States
Products/services: The business sells a brand of caps known as Gano. The firm expects an annual demand of 30,000 caps annually, though the demand is projected to increase as the business grows.

Vision statement

Goals/objectives
Target market
The company is targeting men in the society especially the youths and teenagers who have a special taste for the product. The ...

Business Plan

- EXECUTIVE SUMMARY
This is a business plan for Rael & Nick Footwears established in 2012. The business plan focuses on operational strategies aimed at addressing product design and process selection. The operational plan further elaborates on how the firm intends to gain a competitive advantage in the market. The plan also highlights the key components of supply chain management that shall be used and the role supply chain management plays in the firm, Total Quality Management and how it can be exploited as a competitive advantage. This business plan intends to present in a summary form the strategies the firm shall employ ...

Introduction

Fashion industry is a highly lucrative and competitive business. It will be vital for the craft business to adopt statistical quality control, which ensures that the products are of high quality, and consumers are fully satisfied with what they receive. This can be achieved by employing certain quality characteristics following statistical guidelines, as well as, conducting statistical analyses on the products quite often. The location of the business and the capacity of the facility are vital in the overall cost management of the business. Additionally, coming up with a favorable work system design and business management are crucial components of successfulness ...

[Monti Cleaning]

Business Plan

Business Plan template 1
Business Plan Summary 3
The Business 3
The Market 3
The Future 4
The Finances 4
The Business 5
Business details 5
Registration details 5
Business premises 5
Organisation chart 5
Management & ownership 6
Key personnel 6
Products/services 7
Unique Selling point.7
Anticipated demand8
Risk management 8
Operations 8
The Market 9
Market research 9
Market targets 9
Environmental/industry analysis 10
S.W.O.T. analysis 11

Advertising & sales 12

The Future 13
Vision statement 13
Mission statement 13
Goals/objectives 13
Action plan 14
The Finances 14
Key objectives & financial review 14
Start-up costs for [YEAR] 15
Balance sheet ...

Business Name

Incorporation of a business requires the owner to seek clarification from the state filling office on possible pre-existence of the assumed business name to evade duplication. Besides, the business owner has a responsibility to make sure that it is catchy, unique and easily available. After that, the owner conducts business name registration by the state requirement. In due process, the business name should attain online claim as well as registration for trademark protection. As such, the company will adopt the name HEMD Food Company, which stands for Healthy Eating, Makes Difference.

Industry, product/service and target market

The food industry has continued to expand, and ...

Introduction

In today's age of globalization, multinational management has become instrumental for successful organizational growth. Multinational management refers to the process of effectively working with teams of different cultures and countries. If I get the opportunity to have an international job experience, I would like to visit India for an assignment. India is one of the fast growing markets in the world. With the US still staggering under the aftermath of sub-prime recession and a weak job market, it is the time to take advantage of the booming Indian market and get exposure to the work environment in India, which, I ...

Application of Operations Management

Based on research findings incorporated in an article entitled “What the iPhone 6 Plus Supply Shortage Says about Apple's Future”, it is apparent that Apple Inc. Underestimated the demand of their renown product, iPhone 6 Plus. A survey that was done by the RBC Capital Markets involved a total of 6000 participants, this research established that a considerable number of people had the aptitude of buying the aforementioned product. But the supply was deficient. 49% of those surveyed aspired to buy this product or any other apple product deemed to have similar features to the aforementioned. But since the demand exceeded ...

Analysis of Risk factors

One of the risks for KMART is a volatile customer loyalty. Customers are likely to shift their loyalties from the products of the company to those of competitors, and this is a high risk to the marking of the company’s products. Change in customer loyalty will affect the volume of sales of the company, and may dent the reputation that the company has worked hard to develop over the years. Lower sales volumes will have an adverse impact on the revenues of the company both in the long run and in the short run. It is therefore very critical that ...

Introducing Burger King Chicken Fries to Japan

Japan is one of the most developed in the world with a large affluent customer base. It is the third largest economy in the world after USA and China. Japan is a stable democracy and experienced fast economic growth since the end of World War II. The macro environmental analysis of Japan is given below:

Political Environment

Since the end of World War II, the new constitution drafted with support of USA ensured the growth of Japan as a vibrant democracy. The country is a multi-party democracy where elections are held in the stipulated terms. Despite being a constitutional monarchy, the powers of the emperor are ...

This is an analysis that determines the relationship that exists between two variables: price and quantity demanded. (Linoff, 2008). The pizza company intends to establish a firm at the National Harbor in Washington DC. The firm carries out a regression analysis to determine the relationship between price and quantity of pizza. The sample data on the variables was collected for a period of thirty days. The simple linear regression model may be represented by the equation below:
Y= B0 + B1X
Y= Quantity of pizza.
B0= autonomous demand
B1 = Demand that depends on the price.
X= Price of a ...

QSPM Matrix

(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)

Competitive Advantage Marketing Strategy

INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...

Business plan of creating website business selling second hand bicycle

1.0 Executive summary
1.1 Objectives
Since this is a start up, the objectives will tend to combine personal, financial and social. The objective of this business plan is illustrating the advantage that introduction of website business selling secondhand bicycle has on the transport industry especially for those wishing to own their own modes of transport. Bicycles are the fastest and almost the cheapest modes of transport with low maintenance costs. One only has to put fuel and pay the license to be on the road. Otherwise, the rest is cheap maintenance.
The business is set to kick ...

Business consultancy on SCM

Introduction

This report provides a guideline on how the group of investors in the given scenario would make decision regarding the structuring and organization of supply chain in the firm. It provides detailed information on how they should approach the operations management aspects of the production facility, as well as operations issues related to the success of the entire supply chain that they should consider and attempt to influence in their role as a major and critical component of the supply chain.

The starting point: adopting vertical integration supply chain

The group of investors seeks for a supply chain management strategy that achieves synergetic results and provides sustainable dominant competitive ...

Executive Summary

The practice of business managers initiating entrepreneurial ventures is fast being replaced by professionals setting up business ventures to tap into their skills; Equilibrium Holistic Wellness Clinic is one such business that is being initiated by three medical professionals. In addition to ability to meet clients’ needs flexibly and on demand, services provided by the clinic will be of high quality. The availability and accessibility of the premises will lead to a wider reach of those who desire efficiency and effective healthcare. Ownership will be by the three partners who will share on expenses while retaining individual customers. The goodwill ...

Situation Analysis

Company
Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY
Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Abstract

Grocery Limited is one of the leading retail stores in Dubai. The company is currently facing challenges due to decline in its sales volume that has adversely affected its growth rate. The main objective of this study is to identify the factors influencing sales volume of Grocery Limited. Using quantitative research approach is applied to investigate the factors affecting sales volume of the company using descriptive analysis and regression analysis. Therefore, the relationship between household income, customer perceptions, quality of services and product range on sales volume is determined. The findings of study reveal that the changing lifestyle of ...

1.0 Executive Summary
The majority of transporting companies optimize their clients with competitive rates, shorter transport durations, protection of goods, and convenience delivery. Nelson Transport SA shares its objectives many of its competing transport with the aforementioned criteria. Nelson Transport SA specializes in the transport of letters and furniture throughout Switzerland, but currently letter courier is the dominant service. Nelson prefers to stay streamlined with courier and trucking as they find these realms more profitable and better potential for business growth in the transporting industry. Nelson is expanding its vehicular capacity to suit the needs of customer orders, ...

Introduction

The objective of this document is to prepare the appropriate staffing plan for small business enterprise Ozero Tea Shop & Desserts, located in Little Tokyo, LA. To be able to prepare this outline it was decided to conduct an interview with the shop manager and gather some of the critical data required to make assumptions and evaluate the need for the staffing plan (Merchant, 2012). The following conditions determine the scope of human capacity and demand for specific functions that will be outlined further:
- The establishment works on average 12 hours per day with slight 30 deviations in ...

Business Project – Indian ICT Industry

Introduction
Information Technology (IT) today has a wide gamut of applications from running our cars and appliances to making telecommunications possible across continents and managing entire factories and cities. Thanks to the development of technology, information access at gigabit speeds is now considered a standard service, with users demanding even more data at higher speeds. A country’s IT development potential outlines it technology-readiness and ability meet the challenges of the coming future, along with a focus on growing gross domestic product (GDP) and meeting up energy and environmental challenges. The world’s ICT industry is growing at a tremendous pace, and ...

IHMN

The hospitality industry is categories under the service providing industry. Its focus is on lodgings, theme parks, event planning, transportation, and some fields in the tourism industry. Notably, the hospitality industry is several billions dollar. According to Select USA website, the travel and tourism industry generated approximately $1.5 trillion in terms of economic output for the USA in 2012. The hospitality industry is highly competitive. Those in the industry face competitions from new entrants and among themselves. Essentially, firms and organization in the industry are always alert with the ever-charging market demand, supply, as well as technological advancement. The ...

Introduction

Being a graduate in management, I am looking for a glorious career in the area of management. The industry where I wish to start working and make it as a stepping stone for my future is beauty and fashion. Soon after graduating in my B.A. in Management, I wish to join in a firm in the beauty industry like a spa or beauty store. I will learn all the intricacies involved in the management of firm in the beauty industry and grow up the corporate ladder to be a junior manager and later a mid-level manager. Once I gain enough experience and accumulate enough finances for ...

Abstract

This paper offers market plan recommendations for a college consultancy provider, advising students and their families on overseas higher education choices. The recommendations are designed keeping in mind the value of the trust; credibility and relationship building required for success. The paper makes use of multiple sources to establish its case and identify market dynamics such as case studies, Organisation for Economic Cooperation and Development (OECD), Ministry of National Education (Republic of Turkey), and other sources from the internet to assess the competitive climate and design an effective marketing plan.
Keywords: NAICS 61171, Education Support Services, College Counselling, Market ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong customer ...

Executive Summary

The UK energy market is privatized. It is dominated by the “Big Six” players (Pym 2013). British Gas is the largest energy supplier in the UK energy market. The rate at which electricity is distributed across the UK is almost same for all the players. There is no product or price differentiation in the market, and hence, the probability of customers switching between service providers is minimal or almost none (National Grid, 2014). This makes the market less competitive. The players offering better products and better services receive no added advantage over others. British Gas has a robust supply chain ...

Business Plan

Executive summary

The company will carry out its operation under the name, Rosa Roses. It will involve John Tedds and Paul Scotts and each will own a 50% share.

The construction of greenhouse will effectively take place 10 months after the release of funds by the donors and other stakeholders.

BUSINESS DESCRIPTION
- Mission Statement
- Goals
- Production must be associated with obtaining optimal yields through training workers and application of bio-technology.
- Business background
The owners of the Rosa Roses Company studied the trends of production and demand for the specific flowers in the past one year. The trend predicted an increasing demand in the coming years. This provided the rationale to develop a floriculture ...

Business Plan for Just Like Home Mobile Dog Grooming Company

Business
Business Plan for Just Like Home Mobile Dog Grooming Company
I. Executive Summary
The dog grooming company was created by a group of friends who are dog owners themselves, and want to set up their own grooming company that can attend to the grooming needs of their pets and at the same time earn profit out of it by offering grooming services to the neighborhood. The business partners decided to name of the company “Just Like Home Mobile Dog Grooming Service” that is located in Richmond Virginia. At present, there are no other pet mobile grooming ...

Company Overview

Ford Motor Company is a US publicly traded multinational carmaker with its headquarters in Dearborn, Michigan. The company was founded in 1903 by Henry Ford. Ford operates in two sectors including financial services and automotive sector. It focuses on manufacturing and selling auto vehicles and commercial automobiles under the Ford and Lincoln brands. This sector is divided into several regional sectors including Ford North America (United States, Canada, and Mexico) and Ford South America (Argentina, Brazil, Chile, Colombia, Ecuador, and Venezuela) as the main markets. It also operates in these regions Ford Europe including countries such as Europe, Turkey, and ...

Executive Summary

Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices.
Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and ...

Finance is the lifeblood of a successful entrepreneurial or start up business. Usually, access to funding determines whether an entrepreneurial business dies in the infancy or succeeds. The current report is therefore devoted to highlighting the financing options available to start up businesses.
Equity financing is major source of financing for start up businesses. The equity can be either private or personal. Personal equity is the business promoter’s own financial investment in the business. The most common advantage of using personal savings for business expansion funding is that it is easy to access. It does not require unwarranted ...

1. Outline four strategic options Ford is pursuing to increase its profitability. Describe each of the four options. For each option list two criteria, you would use to evaluate the option.

The first strategic option that Ford is pursuing to increase its profitability is to close down older plants in order realign production and sales. This would help to reduce the number of vehicles that are produced per year since the company is currently producing more than the demand for the vehicles is available, leading to reduced prices. The older plants are not as efficient as the new plants, and ...

Introduction

Credible Parts is an automotive company that designs, assembles and sells motor vehicle parts in New York. The company prides itself on producing durable car parts that have seen the business prosper since inception. The company also sells some of its designs to its partners in the motor vehicle industry. Also, Credible parts motors rely on its dealership network to help in enhancing sells.Furthermore,the company has planned to open more branches in other states of the united states so as to benefit from the large market that has been created by the working class population in the US ...