- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16
Situational Analysis
Strengths
One of the ...