Business Plan
Price Skimming (Kotler and Keller, 2009) should be the pricing strategy that should be followed by Cara Foods to expand the company to Dubai. Dubai is a constantly growing nation that is visited by millions of people from all over the world. The glorious meal offered by the Swiss Chalet along with such pricing strategy would allow the company to attract several tourists and guests that focuses highly on quality rather than price.
Price List
The price list for the exotic and glorious meal offered by Swiss Chalet in Dubai is as follows (Swiss Chalet, n.d.);
Pricing Policies
Being a world-class and quality food provider, ...