Every business starts with a plan. A business plan is a written statement of business goals, reasons why they are believed to be attainable and the methods which shall be used to achieve these goals.it is a main decision making tool. Contents of a business plan are determined by goals of the business and differ from one business to another depending on the needs (Pinson, 2005). A business plan tries to identify strengths and weaknesses, resources, activities and all other factors relating to that business. It lists all financial liabilities and legal concerns that might affect investors.
Several factors operating in the internal ...