Problems facing Starbucks
Despite being a leading innovator in the coffee industry. These innovations present the largest weakness for the giant. Innovations are risky and present the highest vulnerability for the chain. It has a reputation for creativity and new development which may decline if any of its innovations failed. It may also reduce its current standing if any other coffee chain had a better or a new innovation before the chain’s research and development team developed it.
The coffee chain endeavors to create new innovations and offers its stores all over the world. It creates innovation based on the local ...