Estimations Business Plans Samples For Students

2021111111

www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...

INTRODUCTION

Contemporary business environment and fashion industry specifically demand a lot of planning and clarity in setting marketing strategy for new players. Double Touch Boutique, successfully operating in the high end and middle class New York City market and other states within the country, is looking at the strategic options of entering the United Kingdom. The complexity of a business, explained by the variety of the product lines, short product lifecycle and different distribution strategies places pressure on the pricing of the Double Touch Boutique products and demands accurate forecasting and estimation of the initial investment costs.
The objective of this ...

Project Overview

As it was presented and further approved by the Board of Directors, this document aims to enact a detailed implantation plan of the Online Loyalty Program for the clients of an Eagle´s Next Hotel Chain. Current loyalty solution applying physical cards proves to be ineffective and market competition drives innovation in this sector. Given the IT capabilities and existing market technology it was suggested that the company develops personalized mobile application that will serve as a loyalty cards upon validation of the hotel stay.

The arguments behind the recommendation for the investment portfolio were summarized as follows:

- Financial benefits from the project account s for USD$ 20 million in profit over the ...

QSPM Matrix

(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)

Competitive Advantage Marketing Strategy

INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...