Europe Business Plans Samples For Students

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

Business

Introduction
Renewable energy has been a talking point in the recent years with the dependence of carbon fuels increasing among countries. Other factors like the depletion of the ozone layer and long lasting health effects as a result of use of nuclear energy has led to the rise of the bio fuels industry as a suitable and dependable replacement for the other sources of fuel. Biomass industries in Germany are currently playing a very significant role in the production of energy and are predicted to very key contributors in the coming years. The industry is not only important as far as energy ...

Introduction

Umbrellas play a very important role in making lives easier, especially during wet weather. The design that is presently used for umbrellas has been in existence for many years and remains the same, with very little modifications over a very long period of time. Our company will tweak the current design of the umbrella to withstand strong winds. This will be done by using steel instead of aluminium in the structure of the umbrella, using stronger water proof fabric on the umbrella. The new design umbrella will also be made in various sizes, from very small which will be appropriate for individuals ...

International Markets Selection

The wine industry, on the global front, has encountered some astounding swings in the course of recent years. Global players, notably documented in several research works, and headed by Australia have risen as major exporters. Universal European exporters have battled to acclimate to changing economic situations, and face the danger of developing rivalry from eastern European countries joining the European Union. As the Swedish economy develops, its craving for foreign nourishment and wines also takes a major stand in line with influencing the international markets. However, various approaches inside the different organizations have all the earmarks of being equipped towards ...

Slide 2

Good morning, today we will talk about Custom Snow Boards Inc. a company that intends to expand its reach to Europe, after having successfully set up operations in the US. Custom Snowboards or CSI operates warehouses and distribution in Europe and Canada but the company feels that the time for further business involvement in Europe is now. This business involvement means putting up a production facility in Europe.

Slide 3

The company is registered in Delaware and is owned by Jim Swartz, its founder and current majority shareholder.
The company is public and is traded at the Midwest Stock Exchange. Currently, CSI’ ...

Dear Sir,

My recommendations for the planned expansion into Europe are as follows:
- Go ahead with the expansion into Europe.
- The limitation of the US market will stunt growth and Europe represents a market that CSI has some presence in but could expand with CSI’s broader involvement and presence.
- CSI should lease a production facility because it is the more cost-effective approach for putting up production capacity in Europe.
- The NPV of spending's for a leased facility is lower than building the facility. Preserved cash from the savings could be used for operations.
- ...

Expanding the business from the US into Western Europe requires proper analysis of the market entry strategies. This paper evaluates three of the strategies - exporting, licensing, and direct investment - and recommends the best strategy.
Exporting is the marketing and direct sale of the product in another country. Manufacturing is home based (the product is manufactured in US) thus no investment is required in foreign production facilities. Most of the costs are in the form of marketing expenses. Exporting is less risky as it reduces the potential risks associated with operations in Western Europe. There is speed ...

HELICOPTER HOTEL PROMOTION

Discounts are a proper and effective way of attracting clients in this kind of hotel (Leiss, 1990, p. 9). It is evident that the inputs of putting the hotel underway in terms of operation will be high. As such, many individuals will be definitely skeptic to try such kind of a hotel. The concerned management can institute the process of stretching the discounts as far as they can. This will go a long way in ensuring that the hotel not only attracts new customers daily, but also gets to maintain the earned customers.
Advertisement is a very effective way of increasing customer ...

[Class Title]

Introduction
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

Executive Summary

The idea of the business plan lies in the opening of a new location of the existing business, Panera Bread Corporation, in London, England. Due to the fact, that the company represents a famous member of bakery-café segment of fast food service industry in the U.S., there is a possibility for the business to grow globally and to enter European market.
The following business plan covers major topics that are of high importance for every business. First, it is important to define mission statement of the business, because mission and vision of the company define what a business is ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

Introduction

The business of coffee is considered as one of the major industries of the world. The whole world is engaged in exportation and importation of the products of the coffee. It is because the coffee products are easily available. The majority of the Asian countries are involved in the farming of the coffee so that it can be immediately accessible. The result is to create an easy going manufacturing business set-up accompanied by the exportation and importation of the various products of coffee. According to the experts, the coffee business is the only industry that will never have a ...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept seeks to ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...

Executive Summary

Starbucks is a company that specializes in selling coffee besides other products. The firm aims at introducing a new brand of coffee known as Acai Frappuccino that is made with Acai fruits. The company has an objective of promoting this product so that new and existing customers may be aware of the product. Acai is a purple fruit that grows from the Acai tree. The fruit has a unique feature of containing numerous nutrients; this characteristic is not common to other fruits. The nutrients that the fruit contain help in building body muscles, strengthening resistance of the body to diseases, and providing oxygen ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

Business Description

This paper evaluates the financial business plan of CITI groups expansion to Europe. The company prefers to have operations in Europe as part of its growth strategy. Consequently, CITI group incurs costs so as to have operations running in Europe.

The projected costs for CITI Group

CITI group will have to acquire two buildings from which its operations will be run. The project cost of one of the buildings will be $1,000,010. The other building will be acquired under financial lease terms; it has an estimated value of $1,180,000. The company will purchase equipments worth $545,000 while the initial inventory ...

Reg No

Designation

Introduction 4

A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5

Porter’s five force analysis of US small appliances market 5

New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7

STRENGTHS 7

WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...

Taking Stumptown coffee into Spain’s markets possesses potential future opportunities to the company’s operations. In future, the company will have attained global operations because Spain is one of the largest exporting economies. Thus, Stumptown diversified operations will be extended beyond Spain’s market. Besides, Spain is to companies overseas which eradicate any restrictions in extending business operations globally. Conversely, Spain greatly appreciates the food and drink sector, which has led to increased demand for products such as coffee. The demand for such products is very strong following the huge numbers of tourists, expats and Spain market accepting ...

Introduction

The rapid increase in the technology has made the life easy for the human or it can be said that it has made us lazy to some extent. People find it irritating to get up from the bed to turn off the lights and to overcome this hassle, a new product Superlight is made. The Superlight is a MIPOR LED light bulb with a voltage of 100~240V / 50~60 Hz. It can be operated through its software application that is made available on Google Play store for Android users and also on the Apple Store for iPhone ...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate ...

- Executive Summary
The current business plan presents a business idea of a publishing company Galactica Publishing. The company is involved in production of electronic books of entertaining content. The company pursues the following goals: to grow social media presence, to become more user-friendly, to double website traffic, and to double revenue. The management of the company plans to use social media and other modern means of information and communication technologies to promote the products of the company. The detailed description of marketing the products of Galactica Publishing is proposed in the paper. At the present time, Galactica Publishing is a ...

Introduction

Manchester United Football Club or MUFC started is an English professional club. It is based on Old Trafford, Greater Manchester, which plays the Major League. It was founded in 1878 under the name Newton Heath LYR Football Club (Northcroft, 2006). It changed its name into Manchester United in 1902. It has been based in Greater Manchester since 1920 (Cass, 2007). The club won its first trophy during the Manchester Cup in 1886. The club won this title under its old name, Newton Heath LYR. It got its first league title in 1908. After one year, it won the FA ...

Executive Summary

Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices.
Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and ...

Business plan: Airport

Introduction
Every business starts with an idea. The idea is modified into a business plan. A business plan is a plan that defines business goals, states the purpose of the business, allocates resources and prepares the business for opportunities and problems. The plan enables the entrepreneur determine whether the business is viable or not.
A business plan is vital in determining the growth and development of a business. It describes a business by stating its name, owner, organization and the accomplishments achieved so far. It states the service or product to be produced, its features and pricing. The market for the ...

Since the beginning of the industrial revolution, the world has found itself with more waste material from production than in any other time since time in memorial. The need to conserve the environment and ensure that these waste products do not deter the quality of resources, like air and soil has grown in the last two decades a great deal. More companies have come up with green initiatives to ensure that the waste material that is realised from consumer markets and producers are recycled. Recycling can be defined as the act of converting waste and otherwise harmful by-products to ...

A History of Innovation

Tesla was founded in 2003 by engineers who wanted to capitalize on the growing market for electric vehicles (Tesla, 2016). Tesla was named after Nikolai Tesla, and the corporation uses several of his patents in the construction of its vehicles. Our major production was the Tesla Roadster, created in 2008. The Roadster could go from zero to sixty MPH in 3.7 seconds, making it one of the quickest vehicles on the market, let alone one of the fastest electric vehicles. The company would sell 2,400 of the Roadsters in total. In 2012, the company launched the Model S ...

Introduction

In introducing a new commodity into the market, it is necessary to evaluate critical features that influence the entrance of such goods in the market. One of the key factors considered in the launch of the new commodity in the market is the targeted market (Amin & Bashir, 2014). Determining the intended market is essential in production forecasting and sales. The intended market will dictate the amount of the commodity to manufacture, the packaging design, pricing, advertising and promotional methods (Beaver, 2000). The character of the intended market concerning the geographical arrangement of the intended market will facilitate the modeling ...

Business Project – Indian ICT Industry

Introduction
Information Technology (IT) today has a wide gamut of applications from running our cars and appliances to making telecommunications possible across continents and managing entire factories and cities. Thanks to the development of technology, information access at gigabit speeds is now considered a standard service, with users demanding even more data at higher speeds. A country’s IT development potential outlines it technology-readiness and ability meet the challenges of the coming future, along with a focus on growing gross domestic product (GDP) and meeting up energy and environmental challenges. The world’s ICT industry is growing at a tremendous pace, and ...

Marketing Plan

Learning Planet Online is a small business in New Zealand, which specializes at training and providing soft skills to business employees so as to improve both their abilities and capabilities. This marketing plan is aimed at making Company’s service not only locally popular but also creating a global market with mass consumers. This can be done by first securing New Zealand market, then expanding the market nationally by at least having an average more than 100 users online at any time, and later aiming globally at Europeans and North Americans employees.
In our marketing plan, we will include 4 ...

Company Overview

Ford Motor Company is a US publicly traded multinational carmaker with its headquarters in Dearborn, Michigan. The company was founded in 1903 by Henry Ford. Ford operates in two sectors including financial services and automotive sector. It focuses on manufacturing and selling auto vehicles and commercial automobiles under the Ford and Lincoln brands. This sector is divided into several regional sectors including Ford North America (United States, Canada, and Mexico) and Ford South America (Argentina, Brazil, Chile, Colombia, Ecuador, and Venezuela) as the main markets. It also operates in these regions Ford Europe including countries such as Europe, Turkey, and ...

Executive Summary

Gandirk Real Estate Group LLC is a limited liability company registered in the state of New Jersey on 10/03/2011. Primarily, the company operates in the USA, Canada, Australia, Europe, Asia, Mexico, and other parts of the globe. Its founder, Thomas Gandirk, who was born in the family of real estate agents in Copenhagen, Denmark, is a young but highly experienced professional. Mr. Gandirk has over four years’ experience in retail sales, ascending to Department Manager at a retail store. As Department Manager, Mr. Gandirk was responsible for customer service, inventory orders, and selling supplies. This experience has taught Mr. Gandirk how to ...

BUSINESS PLAN: SABMiller PLC

SABMiller plc. is a company involved in beer brewing and the making of beverages. The company’s headquarters are located in London in the United Kingdom. It is the second largest brewing company in the world when measured in revenue. It is also one of the largest bottlers of the Coca-Cola brand. Some of the biggest brands owed by SABMiller are premium lagers such as Grolsch, Peroni Nastro Azzuro, Pilsner Urquell and Miller Genuine Draft. Leading local brands are castle lager, Miller lite, Aguila, Snow and Tyskie (SABMiller Case study). SABMiller has established operations in 75 different countries across the ...

About the company

Spirit AeroSystems designs and builds aerostructures for both commercial and defense customers. The headquarters of the company is in Wichita, Kansas, Spirit and the main markets are North America, Europe and Asia. It was founded in 1927 by aviation pioneer Lloyd Stearman. Two years later the company was bought by Boeing. The current name company received in 2005 Major products of AeroSystems are fuselages, pylons, nacelles and wing components. The company focuses on innovative composite and aluminum manufacturing solutions to support its customers in each part of the world, where it is presented. The company has more than 16, ...

Spirit Aerosystems prides itself as a young company which has managed to be where it is by exploiting 90 years of experience in aviation. Spirit AeroSystems have been largely built by years of experience accumulated by some of the world’s top aviation pioneers including Boeing, North American, Stearman, Rockwell, and British Aerospace Corporation.
Spirit’s history in the US began in 1927 when Stearman Aircraft Company was moved by Lloyd Stearman, an aviation pioneer, from California to Wichita in Kansas. After two years, United Aircraft and Transport Corporation, currently Boeing, bought Stearman Aircraft Company. The Wichita produced some ...

Executive Summary

Globalization of economy and continuous innovations have necessitated business organizations to think beyond familiar premises. Business organizations are exploring opportunities in new territories for diversifying into new products to confront the challenges that have emerged from increasing competition and market saturation. Countries like India and China have emerged as preferable destinations for product expansion because of liberalization of business policies, a promising growth rate and availability of skills and other resources at a cheaper rate compared to United States and Europe (Johnson & Tellis 2008).
However establishing business operations in a new country can only be successful if it is ...

Business Advice

Abstract
Endowments funds are investment funds or financial assets that are donated to academic institutions like universities, NGOs, hospitals and churches. Endowments are generally invested by the fund management teams of the institutions into investment vehicles like real estate assets, equities, bonds and investment funds to generate an extra inflation adjusted income which helps in further asset formation and meeting the ongoing operational costs. XYZ University has decided allocate a portion of its endowment fund for direct investment in commercial real estate. The investment committee needs to take the decision by evaluating the options available in commercial real estate ...

Business Plan Development Steps 5 & 6: Industry Profile and Strategy

Business & Industry Profile – Step 5
In continuation of the entrepreneurship vision of expanding the franchise Panera Bread to London, England steps 5 and 6 have been considered herein. The excellent vision statement of the provision delicious breads in the context of a real bakery-café charts the background of these two steps of: (a) Business & Industry Profile, and (b) Business Strategy.

Business and Industry Profile

It is important to gain insight into the industry in London England, and understand the setting of bakery-café conditions in the area. Reviewing updated reports on the bakery trends, for entrepreneurs in the industry in London, England is very ...

1.0 Executive Summary
The majority of transporting companies optimize their clients with competitive rates, shorter transport durations, protection of goods, and convenience delivery. Nelson Transport SA shares its objectives many of its competing transport with the aforementioned criteria. Nelson Transport SA specializes in the transport of letters and furniture throughout Switzerland, but currently letter courier is the dominant service. Nelson prefers to stay streamlined with courier and trucking as they find these realms more profitable and better potential for business growth in the transporting industry. Nelson is expanding its vehicular capacity to suit the needs of customer orders, ...

Introduction

I have decided to write a marketing plan for Panera Bread, because I had a pleasant experience with this company. Panera Bread is operating 1736 bakery-cafés in 45 states in US and in Ontario, Canada. For the moment Panera is employing more than 80 000 of associates and serves more than 8 000 000 people every week (Panerabread.com). Moreover, Panera Bread is on the 5th place in the list of World’s Most Admired Companies in the Food Service industry (Money.cnn.com).

Mission statement
“Panera Bread aims to deliver a unique experience of bakery-café, and to provide people with fresh and ...

Executive summary

Entrecote restaurant will be reasonably priced restaurant located in the Frankfurt Germany. The objective of the restaurant is to serve a range of just one dish from first course salad to main course fries. The restaurant’s location is extremely favorable because it offers high visibility and a vast flow of customers mostly male bankers. The Entrecote mission is to keep and enhance the level of customer satisfaction, as a powerful foundation for the future growth. The analysis of the market and customer will focus on on meeting customers' expectations and core competencies of the restaurant.

Executive summary 2

Entrecote Restaurant 5
Start-up summary ...

Some commentators have taken the position that risk management is actually more important than revenue management in the hospitality industry (Nand, 2011). Accordingly, this report prepares a risk management strategy for a small, boutique hotel in order to address this outstanding need. The business at present has a generalized risk management strategy, primarily concerned with immediate economic business risks. This approach is not as effective as it could be because it is primarily reactive to present crises rather than attempting to predict issues that could arise and prepare solutions in advance. Furthermore, the time period considered within this generalized approach goes no ...

PART ONE

Ferrari is a highly renowned and high end performance trademark Italian automobile manufacturing company. Ferrari products range from street cars to turbo-powered sports cars, Ferrari458 Italia specifically, with high level of agility and performance . In this paper, we will focus on the core competencies, pre-market analysis and industry-market technicalities that Ferrari 458 Italia will encounter in order to intrude in highly crowded and competitive Chinese automobile market.
It’s quite evident that whatever the case maybe, whenever a new project is being started or some parent project is extended, it will be encountered by unexpected threats, uncertainties and vulnerabilities. Analysts ...

Managerial and labor climate in Monaco

Management is the ability to make production decisions and lead subordinates within a corporation. On the same note, labor climate refers to the environment, which is either favorable or unfavorable for working, as well as job supervision. Labor-management affiliation climate represents an important attribute of each organization, especially in a tight market situation such as Monaco. Strong relationships between the perceptions of managers and their labor counterparts, as well as employees indicate that labor and management are in ambience, thus promoting the economy. Therefore, Monaco has a favorable labor climate for easier supervision and good business environment.
Immigrant labor, particularly from ...

Executive summary

Luxury Resort

The luxury resort is a restaurant offering pregnancy packages for expectant woman who are almost delivering. It was established two decades ago and it is for baby moon vacation. The services offered in the SPA luxury resort is prenatal massaging treatments, which are part of the romantic package to make them feel appreciated before delivering. The target market is wide because it aims at expanding to all parts of the world. Its first operations or services were started in Northern America and Europe (Kotler & Armstrong, 2010, 56).

Pregnant women in these regions who were interviewed appreciated the ...