European Union Business Plans Samples For Students

Introduction

Federal Technical Support Services is a business that deals with the recruitment of workers for its clients. Our company is based in Abu Dhabi, and sources the workers from all the countries in the world. Our company gets orders from clients who require expert workers. Our company wants to recruit experts from all disciplines because it has diverse clients. Our company also offers accommodation to the expatriates when they arrive in Abu Dhabi. We are trying to capture the market for Western expatriates, by providing renting and leasing services. There are many Western expatriates that go to work in Abu ...

Business plan for the opening of a new bank branch in Diarra, Western Australia

Bank
Western Australia
Re: opening of new bank branch in the area of Dianellaa, Western Australia

Dear Sir

Please find attached a detailed report regarding the possibility of the opening of a new branch in Diarra which has seen substantial population and commercial growth over the last few years. The report includes details on the opportunities which may unfold for the bank as well as some statistics and predictions for population and income growth in the area for the foreseeable future.
I hope you will consider this report and await your decision

Area Manager

Business plan for the opening of a ...

Internet Marketing Strategy

ChinaVit! Internet Marketing Strategy
For the purposes of designing and developing a strategy, ChinaVit! will be employing primarily a business-to-consumer model, which is important when determining the most appropriate manner to brand the company in China. Determining the optimal way to enter the Chinese e-commerce market model is also exceptionally important, and involves the development of a thorough understanding of the overarching, governing marketing principles that are the key features of Chinese society as a whole. It is, of course, important to attract as many customers as possible using this new strategy; however, it should also be recognized that ...

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

Reg No

Designation

Introduction 4

A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5

Porter’s five force analysis of US small appliances market 5

New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7

STRENGTHS 7

WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...

Introduction

In today's age of globalization, multinational management has become instrumental for successful organizational growth. Multinational management refers to the process of effectively working with teams of different cultures and countries. If I get the opportunity to have an international job experience, I would like to visit India for an assignment. India is one of the fast growing markets in the world. With the US still staggering under the aftermath of sub-prime recession and a weak job market, it is the time to take advantage of the booming Indian market and get exposure to the work environment in India, which, I ...

Re: Executive Summary: Revitalization of the Great Western Garments (GWG) Brand

Since the purchase of the Great Western Garments (GWG) jeans brand in 1998 by Levi’s, the brand has failed to exhibit the growth expected by both parties. In particular, the latest sales data indicates that the rate of growth during that time period has been 22.22%, but that growth required the substantial investment in a commissioned sales staff of 15 persons. Additionally, this period has seen introduction into the jeans market of many new competitors, resulting in approximately 17 companies total, not including Levi’s, now directly competing for a similar consumers. At the present time, GWG holds approximately 1% ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

Introduction

The business of coffee is considered as one of the major industries of the world. The whole world is engaged in exportation and importation of the products of the coffee. It is because the coffee products are easily available. The majority of the Asian countries are involved in the farming of the coffee so that it can be immediately accessible. The result is to create an easy going manufacturing business set-up accompanied by the exportation and importation of the various products of coffee. According to the experts, the coffee business is the only industry that will never have a ...

Introduction

In introducing a new commodity into the market, it is necessary to evaluate critical features that influence the entrance of such goods in the market. One of the key factors considered in the launch of the new commodity in the market is the targeted market (Amin & Bashir, 2014). Determining the intended market is essential in production forecasting and sales. The intended market will dictate the amount of the commodity to manufacture, the packaging design, pricing, advertising and promotional methods (Beaver, 2000). The character of the intended market concerning the geographical arrangement of the intended market will facilitate the modeling ...

Introduction

Umbrellas play a very important role in making lives easier, especially during wet weather. The design that is presently used for umbrellas has been in existence for many years and remains the same, with very little modifications over a very long period of time. Our company will tweak the current design of the umbrella to withstand strong winds. This will be done by using steel instead of aluminium in the structure of the umbrella, using stronger water proof fabric on the umbrella. The new design umbrella will also be made in various sizes, from very small which will be appropriate for individuals ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...

Situation Analysis

Company
Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Ajiya Transport Services  seeks to offer residents of Birnin Kebbi elegant option to get from point A to point B for any occasion from weddings and proms to funerals to rides to the airport.

BUSINESS SUMMARY

Ajiya is a Birnin Kebbi based ride share/tourist service operated. Ajiya will pick up clients and drive them to destinations of their choice. Mr. Otaibi will also offer City Tours and Night Tours since he enjoys sharing his knowledge of the city with others.
According to the Kenyan Bureau for Labor Statistics, the job outlook for taxi drivers and chauffeurs is favorable and is expected ...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate ...

Business

Introduction
Renewable energy has been a talking point in the recent years with the dependence of carbon fuels increasing among countries. Other factors like the depletion of the ozone layer and long lasting health effects as a result of use of nuclear energy has led to the rise of the bio fuels industry as a suitable and dependable replacement for the other sources of fuel. Biomass industries in Germany are currently playing a very significant role in the production of energy and are predicted to very key contributors in the coming years. The industry is not only important as far as energy ...

Introducing Burger King Chicken Fries to Japan

Japan is one of the most developed in the world with a large affluent customer base. It is the third largest economy in the world after USA and China. Japan is a stable democracy and experienced fast economic growth since the end of World War II. The macro environmental analysis of Japan is given below:

Political Environment

Since the end of World War II, the new constitution drafted with support of USA ensured the growth of Japan as a vibrant democracy. The country is a multi-party democracy where elections are held in the stipulated terms. Despite being a constitutional monarchy, the powers of the emperor are ...

Executive summary

Entrecote restaurant will be reasonably priced restaurant located in the Frankfurt Germany. The objective of the restaurant is to serve a range of just one dish from first course salad to main course fries. The restaurant’s location is extremely favorable because it offers high visibility and a vast flow of customers mostly male bankers. The Entrecote mission is to keep and enhance the level of customer satisfaction, as a powerful foundation for the future growth. The analysis of the market and customer will focus on on meeting customers' expectations and core competencies of the restaurant.

Executive summary 2

Entrecote Restaurant 5
Start-up summary ...

Introduction

Apple Inc. is a corporation that was started by Steve Jobs and Steven Wozniak who were friends in high school. Through innovation by Wozniac and push from Jobs, they sold the first Apple 1 on April 1 1976. However, the company took off in 1977 when the Apple 11 was introduced into the trade show then after its incorporation on January 3 1977 in California. The company has grown in size, technology, modernization and has spread its products all over the world over the many years since its introduction. Some of its current products include the I Pad, I Mac, ...

Analysis Targeting about CBS Broadcasting Inc

A target market can be defined as a consumer segment, which a business organization has decided to aim with marketing efforts and eventually its products and services. Market targeting is a critical component of a company’s overall marketing strategy. This is primarily because; is largely drives the company’s market share and the level of its sales revenue. Moreover, some researches reveal that targeting a wrong market segment may be costly to a business enterprise, especially through high promotion costs aimed at elevating the company’s sales revenue and profitability. This paper presents a critical analysis of the targeting strategies that may be applicable to ...

Analysis Products and Services of CBS

CBS Corporation is a large-scale multimedia company with its key operation in United States. The company specializes in operating broadcasting, television programs and publishing operations. The company has its history back in 1927 when William S. Paley took over the leadership and established outstanding strategies after which the company grew tremendously for a decade. Paley focused on radio broadcasting, which was the, key form of mass media at the time and changed the name of the company to give it a face in the market. In was in 1928 when the company’s name Columbia Broadcast System (CBS) was incorporated. In the ...

PART ONE

Ferrari is a highly renowned and high end performance trademark Italian automobile manufacturing company. Ferrari products range from street cars to turbo-powered sports cars, Ferrari458 Italia specifically, with high level of agility and performance . In this paper, we will focus on the core competencies, pre-market analysis and industry-market technicalities that Ferrari 458 Italia will encounter in order to intrude in highly crowded and competitive Chinese automobile market.
It’s quite evident that whatever the case maybe, whenever a new project is being started or some parent project is extended, it will be encountered by unexpected threats, uncertainties and vulnerabilities. Analysts ...

Managerial and labor climate in Monaco

Management is the ability to make production decisions and lead subordinates within a corporation. On the same note, labor climate refers to the environment, which is either favorable or unfavorable for working, as well as job supervision. Labor-management affiliation climate represents an important attribute of each organization, especially in a tight market situation such as Monaco. Strong relationships between the perceptions of managers and their labor counterparts, as well as employees indicate that labor and management are in ambience, thus promoting the economy. Therefore, Monaco has a favorable labor climate for easier supervision and good business environment.
Immigrant labor, particularly from ...

The advertising objectives serve as the guiding line for the formulation and implementation of the effective and efficient advertising strategies and plans. These objectives allow the organization to think about the advertising strategies, which will be beneficial and helpful in achieving and accomplishing the targets and objectives assigned. The advertising objectives of the McDonald’s Veggie Burger are as follow:

Advertising Strategies:

In order to come up with effective and efficient advertising strategies it is important to keep in consideration the target market and at the same time the needs, requirements and preferences of the target market. It is important for ...

Competition Bikes: Expansion Into Canada

Background
Competition Bikes (CB) is looking at expanding its operations in Canada. Currently, Canada absorbs about 10% of the company’s output. With market research showing that there is a market for CB’s products. The move would require CB to use its efficient operations and management strategy developed in the US but more importantly, would require CB to put up a brand new manufacturing facility abroad. After considerations regarding availability and cost of qualified labor, land cost, facility construction costs, taxation and tax incentives, transportation and other important aspects, CB’s Management has chosen Toronto as its favored area ...

Introduction

Organizations use strategic management to assess their external and internal environments to develop their strategic objectives, directions and strategies as well as how to implement them (Canella, Pettigrew and Hambrick, 2001). The strategic management of the organization that has been analyzed is Coca Cola Amatil Australia. The corporation is one of the largest bottlers of non-alcoholic beverages in Asia Pacific region and has its headquarters based in Sydney, Australia and is listed on the Australian Stock Exchange. Apart from bottling beverages, the company also produces, distributes and sells a diverse product range. The most prominent products that it distributes include ...

Expanding the business from the US into Western Europe requires proper analysis of the market entry strategies. This paper evaluates three of the strategies - exporting, licensing, and direct investment - and recommends the best strategy.
Exporting is the marketing and direct sale of the product in another country. Manufacturing is home based (the product is manufactured in US) thus no investment is required in foreign production facilities. Most of the costs are in the form of marketing expenses. Exporting is less risky as it reduces the potential risks associated with operations in Western Europe. There is speed ...