Executive Summary
The new establishment, a sports bar named “The Zone” would cater to sports enthusiasts in the Charlotte North Carolina area. A quick view of the bars in the area would reveal that there are currently 25 listings of sports bar in the area; which could be potential competitors of “The Zone”. The objective, therefore, is to launch an innovatively designed sports bar that caters to contemporary generation through the use of the latest technological gadgets which could improve viewing the latest updates on various local, national or global sports. It would be launched using diverse marketing strategies using product, price, ...