Executive summary.4
THE TEAM..4
MANAGEMENT TEAM PROFILE AND OWNERSHIP STRUCTURE4
ADVISORS.5
PROFESSIONAL SERVICES5
HUMAN RESOURCE REQUIREMENT.5-6
THE BUSINESS ENVIRONMENT6
BUSINESS SUMMARY AND HISTORY..6
INDUSTRY OVERVIEW6
Consumer trend 6
Seasonal factors6
POSITION IN THE INDUSTRY.6-7
Legal issues.7
Competition7
Use of technology7
THE MARKETING PLAN.7
TARGET MARKET7
The competition 7
SERVICES.8
PRICING STRATEGY8
SALES/DISTRIBUTION PLAN8
Credit term and guarantees..8
ADVERTISISNG/PROMOTIONS PLAN..8
Public relations.9
FINANCE.9
INCOME STATEMENT9
CASHFLOW STATEMENT.9-10
BALANCE SHEET10
RISKS AND CONCLUSIONS10-11
Introduction/Executive Summary
The new generation clothes line is an organization which started as a small business venture by providing quality materials to both genders men and women. The business venture began as a small clothes stall with limited stock in ...