ABSTRACT
This paper covers general analysis of Fossil Group – an American company that was founded in 1984 (main product – accessories, recreational products, watches, etc.). This analysis includes the background of the company, its position on a market, and performance analysis: market shares dynamic, sales growth and profitability (Net Profit Margin). In order to do this paper the annual reports were overviewed as well as Bloomberg market analysis report. As a result, Fossil Group could be considered as a stable company, with a great background, strong position on the market, and good financial results.
INTRODUCTION AND BRIEF ON A COMPANY
Company’s Background
The Fossil Group was ...