Influence Business Plans Samples For Students

I. Conceptual Overview
a. Market oriented definition
The market is software development oriented. Major product users are individuals, corporations and institutions that find software essential in their day-to-day activities.
b. Product description
The product is a wireless internet gadget. It is developed for multi- use and thus operates effectively with other products. The product enables users to explore the benefits associated with wireless technology. It targets the wireless internet users.
c. Customers
i. Factors influencing behaviour
Customers’ behaviour revolves around the selection, purchase and usage of the product offered to the market for ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the ...

International Marketing Report

INTRODUCTION
Marketing the product through proper strategic approach to facilitate the customers in a given area is the critical thread for any international company (Ghauri, & Cateora, 2010). The working purpose of the marketing project is to analyse AACo’s current situation, its target market in India, determine strategies for reaching potential clients and develop marketing tactics. The marketing project opens with an analysis of the company's situation analysis, including detailed Pest analysis of Indian market. Further, the report determines its major competitors in India. Hind Agro Industries Limited and ALM Industries Limited are the main competitors with the strong customer ...

Executive summary

Get money publishing company deals with publishing and sale of magazines. The magazine is expected to serve the county region within its first year of operation and then expand to the state level. Based in the town of Mason in Ohio State, the magazine is expected to expand its sales through increased customers. The contents in the magazine are mostly financial reports as well as corporate performances in the stock markets and hence increase the investors in stock markets. Its target audience consists of investors as well as corporations, in order to learn about the behavior of the stock ...

Executive Summary

Advancement in technology and the growth of the internet has made many individuals to increase their frequency of using digital media and online information. Equally, there has been an increased need for businesses to strengthen their online presence in order to expand their marketing capabilities and access increased customer portfolios. Another important factor that has generated is the need for online presence is the need to develop a competitive edge in the business. This can be attributed to the fact that nearly all business aspects are dependent on technology. For this reason, Worldwide Web Functions Limited is dedicated towards the ...

EXECUTIVE SUMMARY OF THE PROJECT

EXECUTIVE SUMMARY OF THE PROJECT
The document consists of a Project proposal for a new startup company in the United States of America. The new start-up will be named Everyone Walks Inc. The company will have the objective to offer mobility solutions to its clients with a wide variety of products as mechanic and electronic wheelchairs, crutches and other devices to people with mobility limitations. The future organization will be established in the United States of America with the intention to exploit this market first and then expand to other countries in the world. The hospitals, malls, and airports ...

Introduction

Major Forces Affecting the Delivery of Healthcare Today
Various factors influence the delivery of health care. One of the major forces is the cost of healthcare in the current economic environment. The influence of costs in the delivery of care is shown by the increase in the managed care plans, the reduction in the hospitalization periods, and the outpatient treatment (White, Duncan & Baumle, 2010). The other force that influences health care is access to care. Access has a dual element. In addition to the physical access where the health care facilities are physically inaccessible, there is the economic access ...

Individual Project of McDonald’s

Individual Project of McDonald’s
Different organizations belong to different industries. One of the most distinct among them is the food and service industry. Thousands of organizations belong and operate within this industry. It is otherwise defined as catering industry, which provides prepared meals such as restaurants and fast food chains. Food service industry is important when it comes to sustaining the supply of food products in the market. Thus, food service companies are known to influence the people’s eating habits (United States Healthful Food Council, 2012). For many individuals, eating out became a necessity more than luxury. ...

Introduction

The hydrographic printing is a technology with more than twenty years where a printed layer is transferred to a surface using an immersion process. In 1992 was registered the first patent for the technology and currently there are important companies in United States of America and Germany that have important experience in this field. There is a project to install a hydrographic service in Kuwait to offer the service inside the country taking the advantage to be the only company in the country to offer the service. The characteristics of Kuwait give competitive advantages to develop the business in ...

We live in the age of technological development, when time-management and business optimization took care about most routine issues. Nevertheless, it is important to find time for yourself and relax without any responsible thoughts. That’s why SPA-salons and health centers are gaining their popularity, as time spent for oneself gives more efficiency in other spheres of person’s life. So now turn out to be so generally popular of different workshops of magnificence; expanded interest has turned into a win even a recently opened business. Hence, according to the recent research, it was decided to open a Health ...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown in ...

Introduction to Marketing

Tactics could be regarded as a more defined and elaborated version of company’s strategy which aims to explain how the organization would work to achieve its desired goals and objectives. In simpler words, tactics are the strategies in detail (Anderson, 1982). In this section, the tools that would be used to promote the iTunes in the market are explained and integrated within the strategies.

E-marketing

E-marketing is an emerging trend in the world of business due to which the organization must focus and utilize the emerging trend to its benefit. Since the use of website is at its peak, the ...

Business Plan

This Hotel will be built through a small business loan from local banks. Gold Cost Commercial Bank will take care of 60% of the needed amount of monetary capital required to complete the projection while the owners will supply the other 50% of the construction money. The Loan will be repaid in 5 years at 9% interest rate. We are also assuming that the initial operating capital to take care of the hotel will be provided by Mr. Jones and Mrs. Juliet Jones at an equal portion. Additional capital will be injected into the business after one year by ...

Business Plan

Contacts: [Toronto, Canada]
Business Description
Foodies Company is a for profit company that is going to offer dairy products, free of artificial flavors and chemicals. The fresh products will be offered to the consumers. The purpose of the business is to increase the health awareness among the people, offering them healthy, quality and free of the artificial flavored products that directly impacts on their health. Initially, the company will offer milk, butter, yogurt, cream and cheese. No artificial sugar, carbohydrates and sodium and any other flavors as well as chemicals for its preservation and sanitizing will be used in ...

Introduction

In introducing a new commodity into the market, it is necessary to evaluate critical features that influence the entrance of such goods in the market. One of the key factors considered in the launch of the new commodity in the market is the targeted market (Amin & Bashir, 2014). Determining the intended market is essential in production forecasting and sales. The intended market will dictate the amount of the commodity to manufacture, the packaging design, pricing, advertising and promotional methods (Beaver, 2000). The character of the intended market concerning the geographical arrangement of the intended market will facilitate the modeling ...

Introduction

Managers can use an action plan as a mechanism of resolving both organizational and interpersonal challenges. This is mostly done by studying the behavior of how people interact with each other in the working environment, and the impact of such behavior on the organizational performance. Organizational behavior takes a close look at the human resource in order to understand what causes a given behavior. Organizational behavior also investigates on employee emotional aspects like; what can motivate employees to perform well and what causes their work to weaken. Mostly, what influences the state of an employee’s performance includes; teamwork, leadership factors, employee ...

Company Background

AQR Ltd is a company which manufactures electronic equipment for the domestic market. The company employs one hundred workers who produce six thousand units of the electronic equipment. This number of items is produced on a monthly basis with employees working for twenty days per month. These units are then sold at $32 per unit.

Environmental Factors Influential to the Company’s Performance

Various environmental factors have a great impact on the company’s performance. These include demand for the company’s products; the cost of production inputs among others. If demand for the company’s products increase significantly, the company will register good performance and if it falls; the ...

Business Strategy, Leadership, and Management

The company (Everyone Walks) intends to create products that are durable and affordable in a manner that the products will be in a position to meet the needs of the consumers in the most efficient way possible. According to the organization's management, the management feels successful when the customers are satisfied with the products (Kovalenko, 2016). The ultimate goal of the business is to make their products be appreciated in the market due to the impressive quality of the electronic wheelchairs, and their brand name to be recommended to others in the market.

Company Objectives

The business wishes to experience consumer ...

Inventing a Wheelchair company (electronic one)

Introduction

The venture into production of an electric wheelchair is a unique business with tremendous opportunities. The name of the company will be "Everyone Walks" and will be owned by Don White hence will be a sole business. The company seeks to design devices that will make living easier and affordable for all as it aims adequately to meet the needs of the physically challenged in society. The business will target larger areas such as airports, parks and hotels where they can be hired through an online platform referred to as the e-wheelchair (Škraba et al., 2015). The business ...

Business Plan for a Proposed Three Star Category Hotel in Auckland

Business Plan for a Proposed Three Star Category Hotel in Auckland

Executive Summary

The present paper proposes analyses and presents a business venture in the form of a 3 star category 70 room hotel Business. The business is projected as low cost and high value proposition to the mid to upper scale business and leisure clients. It is found that the business is capable of recovering its 5 year working capital costs within a span of 2 years and 2 months thus an early operational breakeven is likely. Annual revenue of $1,609,650 at 70% occupancy and $90 ADR (Average ...

THE GROUP PRODUCT MANAGER,

AMAZON INC,
410 TERRY AVE. NORTH

SEATTLE, WA

98109-5210.
RE: BUSINESS PLAN
I at this moment write to you with the intention of bringing to your attention a research that I have conducted concerning you firm.
This work purposes to bring to your attention a concept that I firmly believe that if properly implemented and executed, will help improve the efficiency of your services and profitability of the firm.
I have had a keen interest in your marketing strategies, and that is the area where my research is based. It is not a secret that Amazon is one of the largest ...

Executive Summary

Globalization of economy and continuous innovations have necessitated business organizations to think beyond familiar premises. Business organizations are exploring opportunities in new territories for diversifying into new products to confront the challenges that have emerged from increasing competition and market saturation. Countries like India and China have emerged as preferable destinations for product expansion because of liberalization of business policies, a promising growth rate and availability of skills and other resources at a cheaper rate compared to United States and Europe (Johnson & Tellis 2008).
However establishing business operations in a new country can only be successful if it is ...

Business Plan for Super Green Smoothies

EXECUTIVE SUMMARY
Health is an important factor in everyone’s life, and people in the United Kingdom are moving towards healthy eating and drinking options with increased awareness of health related issues. However, it is determined that after having a boost in juices and smoothies market, now both of the markets are facing a decline in sales because of the negative publicity of smoothies. Smoothies faced negative publicity that they contain ingredients that damage teeth and high calories. Other smoothies those are famous with the label of green (organic) use sugar in their smoothies. There is no product in ...

Executive Summary

La Brea Pharmacy is a new business establishment expected to be launched soon. The proposed site for the location of the pharmacy is 3rd street, Gardener Avenue. The areas’ traffic flow that leads to the pharmacy’s parking unimpeded and adequate. With the completion of Grove Shopping Mall, Fairfax, and Strip Mall there will be a considerable number of temporary consumers and foot traffic that do not come from the area. There is an option of leasing the facility for five years or acquiring it once it is put for sale. There is well positioning of the facility, and ...

Business Enterprise Plan

Business Enterprise Plan

The gift market is not limited to specific customers, as the trends changed in thebusiness world the way of doing businesses changed as well. The two major markets for “Smiles for Miles” can be the individual givers of gifts and the corporate sector clients. However, in KSA expecting gifts from strangers or people who are not close is considered embarrassing as gifts are more frequently accepted from close friends. Therefore, individual gift givers will be the primary market for the business. The secondary market of “Smiles for Miles” will be corporate clients. In Saudi Arabia, businesses ...

1.0 Introduction of the project
This paper provides a business plan for carrying out a company dinner and dance party for 100 employees. The company dinner and dance will help in appreciating the employees that have been striving to help the company in realizing its mission and vision. Most companies hold corporate dinners and dances every year. In most cases the duration of the events lasts between two to three hours (Nelson, 2012). The events do not consume the staff's personal time, and they are carried after the office hours or in the evenings. Company dinners and dances are ...

New Business Proposal

Customer Behavior
Customer behavior refers to how customers select a particular product, how they use it to satisfy their needs, and how they dispose of the product (Ratneshwar & Mick, 2005). As the company creates the RFID ride bands, it must take into consideration how clients of Merlin will access the ride bands and how they use them. It is important because the main goal of the ride bands is to satisfy the needs of these clients. There are a few processes that will be involved in understanding the consumer behavior. One of the processes is identifying Merlin Entertainment’s ...

Business Plan - Construction Plan

Business Plan - Construction Plan

Introduction

This report presents a business plan for a construction company. The report includes a description of the business type, products and services involved and the chart of accounts, which will be used while keeping in view the nature and requirements of business activities. In addition to this, a discussion pertaining to the applicable financial reporting framework and the pro forma financial statements have also been presented, which include the balance sheet and income statement of the proposed business. Apart from this, the report also takes into account the internal control procedures, which will be in place to ensure ...

Executive Summary

Achievers Company is an incorporated company certified by the national project and management contractors’ board to provide project management consultancy services in local and international markets. Our mission is to provide unprecedented services to our clients by assessing the shortest and cost-effective time to complete the project. Our vision is to be the world’s leading project managers and consultant in Telecommunication industry.

Company Description

Our core objective is to assist private companies and parastatals to upgrade their telecommunications systems with intent to enhance efficiency and effectiveness in data and communication system within e and beyond the company. We are credited ...

Executive Summary

Pet Store will enhance the quality of life of the pets by offering them the food and care services of heath, which are best in the business. All the care plans will be custom made, according to the requirements and needs of the clients. Our home care aides, and companions are trained to provide pets care and assistance with the activities of daily living.
The prime attraction of our service is that we will be reaching out to pet owners, facilitating our customers at the outdoor parts in Aberdeen where pet-owners need us the most; thus adding value ...

When people talk about their life and career, it is often related to their work, how much they earn or what position occupy. Therefore I would like to give a breath of fresh air to the idea of a career plan. Career has almost nothing to do with money and any material issues. Career is the kind of person you become when choosing a cause to which to devote your time, attention and efforts. To be more specific let me tell you about my career plan.
I would like to work in IT industry, to be more specific - I am ...

Executive Summary

House of Tea is a hypothetical business that provides food and drinks by way of a small two-story storefront branch. Their products consist of tea, coffee, snacks, and light meals, but they specialize in milk tea products. Their store is located in front of an elite university, the students of which mostly comprise of people from the middle to the higher class. House of Tea has only been open for a year but, recently it is already experiencing some difficulties with regard to its business. During its first five months, business was doing great. Their sales were more than what was expected.
...

- The importance of involving a community in supporting local entrepreneurs
Community is the source of consumers for local entrepreneurs and their involvement in any business transaction has a lot of significance in today’s growing economy. Local entrepreneurs are recognized as the main contributors to the economic development, general wealth and welfare of economies and sources of employment for community members. Involvement of a community helps in creating a positive business environment that is essential for economic development. In addition, community involvement in local entrepreneur assists in creating cultural awareness that promotes celebration of the value brought by local businesses. The ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

Organizational Structure3

Industry: Competitive Advantage and Differentiation..4

Past Performance of Cesim-Mobile Inc.5

Current Conditions- SWOT Analysis.6
Significant Issues6
Strategic Plan7
Advertising.8
Consumer promotion..9
Sales force expenses...9

Public relations9

Service Delivery..9
Other..10
Conclusion..10

Executive Summary

The report centers on Cesim-Mobile Inc. The company is a leading a major player in mobile production. It aims at achieving competitive advantage over and above what its competitors enjoy in the marketplace. This report is a strategic business plan covering an examination of the organizational structure, strategic plan and the analysis of the situation that the company has been through. The situation analysis covers the periodic performance of the company. On ...

Executive Summary

Starting a business is one thing but maintaining one can be another. Beginning businessmen may already find it hard to start a business, a franchise, a corporation, or a small company that subcontracts work from outsources now knowing that they have only just began. During the startup period of a business, challenges should always be expected for they will surely come. The first or in some cases, even the second year of the business’ existence may still be well considered as part of the startup phase. It is after the first one to two years that the business will encounter maintenance and business risk-related problems.
...

Project Overview

As it was presented and further approved by the Board of Directors, this document aims to enact a detailed implantation plan of the Online Loyalty Program for the clients of an Eagle´s Next Hotel Chain. Current loyalty solution applying physical cards proves to be ineffective and market competition drives innovation in this sector. Given the IT capabilities and existing market technology it was suggested that the company develops personalized mobile application that will serve as a loyalty cards upon validation of the hotel stay.

The arguments behind the recommendation for the investment portfolio were summarized as follows:

- Financial benefits from the project account s for USD$ 20 million in profit over the ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

James Toney

Summary of Individual Characteristics
- Possesses high life satisfaction
- Has low levels of work absenteeism
- He can influence team work amongst the employees.
- James can clearly concentrate on his work even in cases of obstacles.
- He feels accomplished in his work and, therefore, have a good working relationship with his peers.
- James has a desire to offer help to his fellow colleagues in an effort to motivate them and ensure they are happy with their jobs

Motivational Strategy and Action Plan

Empowerment is one of the strategies that will perfectly fit the effort of motivating ...

Business Plan

Executive Summary
This paper set out to explain the Best Entertainment Company. The company aims at being the best music records company by producing quality products at fair prices. It is based in New York, and it intends to attract popular artist. It also aims to support upcoming musicians.
The company has a team of qualified personnel who will ensure that the set goals are achieved. The customer analysis is set to understand the customers, segment customers and improve the product to suit the needs of customer
The competitor analysis help the company understand the strengths, weaknesses, ...

- Analysis of the Master Budget - Answers
- Proposed Budget and Concerns
A budget is a financial document that is carried out by companies on a periodic basis to project future income and expenditures. The budgeting process is carried out by key individuals through a stringent process that takes into account the relevant activities of the company and any future activities it will undertake.
A budget forces the organization to go through the rigors of planning based on the amount of available resources and the time they are available. In the case of Competition Bikes, timing is an ...

The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated ...

Riordan Manufacturing is an enterprise dealing with plastic production, and employing more than 600 workers. The company has an annual income of $ 46 million with its mother company Riordan Industry accumulating more than $ 1 billion annually. The company uses the six-sigma approach. This approach warrants high workability and integrity level. The six sigma business approach unfolds the management strategy for identifying the methods to assist in eliminating the cause of miscellaneous and deficiencies in the business processes. It supports the organizations in defining and implementing the special infrastructures using the experts located in every department. The statistical and quality ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

National and international considerations

In order for Microsoft Corporation to implement the two business strategic plans, it needs to take into account key national and international considerations for effective operation both within the local market and the international market. As mentioned earlier, the two strategic actions include: increasing the presence in the Software-as-a-Service market globally and manufacture of mobile handset device to gain control of the value chain in the Smart-Phone market, first domestically (United States) then European market such as Austria. As the company begins to execute the two strategic actions within the international market, there are conflicts that may arise as a ...

The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization.
When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...

Part A

List the five steps involved in the monitoring of hazards and checking on the implementation of continuous improvement. Briefly explain how you would use the steps you have identified. (100 words)

The first step in monitoring hazards and checking on the implementation of continuous improvement is establishing the context or a set of conditions, which are considered a hazard (e.g. temperature levels). Secondly, hazards should be identified. Thirdly, it is necessary to assess the risks every hazard is posing, thus prioritizing their management. Once assessed, the risk needs to be controlled by improving the system, eliminating or substituting some of the ...