The companies of my choice are Diageo plc and Nestle Company. The following is a thorough description of the internal and external environments of the above stated companies using an environmental scan.
Introduction
Diageo is a UK based, global leading company in the production and distribution of alcoholic and non-alcoholic beverages: alcoholic beverages being spirits, wines and beer. Diageo products can be found in nearly all 180 countries of its operation all over the world. The company also has its manufacturing plants spread all over the world.
Environmental scan
Similar to all other companies, Diageo also experiences the impacts of two broad ...