Business Plan: Children’s Sport Watch
Executive Summary
The ‘KidsGo’ will not face any major competition at initial level because there is no company offering exact product. However, Ibitz is currently selling pedometer that monitors steps taken by the kids. User friendly, customize solutions for different needs, and accessibility to information through website are major advantages KidsGo watches have over competitors’ products. However, it is important for the company to keep introducing new functions, apps and other benefits in order to maintain competitive edge because there are high chances of technology imitation.
‘KidsGo’ will initially invest in marketing communication activities and establishing technical ...