BUSINESS PLAN: SABMiller PLC
SABMiller plc. is a company involved in beer brewing and the making of beverages. The company’s headquarters are located in London in the United Kingdom. It is the second largest brewing company in the world when measured in revenue. It is also one of the largest bottlers of the Coca-Cola brand. Some of the biggest brands owed by SABMiller are premium lagers such as Grolsch, Peroni Nastro Azzuro, Pilsner Urquell and Miller Genuine Draft. Leading local brands are castle lager, Miller lite, Aguila, Snow and Tyskie (SABMiller Case study). SABMiller has established operations in 75 different countries across the ...