Literature Business Plans Samples For Students

- Executive Summary
The current business plan presents a business idea of a publishing company Galactica Publishing. The company is involved in production of electronic books of entertaining content. The company pursues the following goals: to grow social media presence, to become more user-friendly, to double website traffic, and to double revenue. The management of the company plans to use social media and other modern means of information and communication technologies to promote the products of the company. The detailed description of marketing the products of Galactica Publishing is proposed in the paper. At the present time, Galactica Publishing is a ...

I came up with the product that used E-ink and adds video capabilities to it. Imagine that you could take your kindle and highlight texts in electronic books, or even better take a stylus and Kindle, instead of a pencil and paper and write your homework directly in Kindle and then send it to your instructor. I think that would have many benefits, not only for students, bot for the environment also.

Benefits:

Environmental – Air is already polluted and we are still cutting off trees for producing paper. Since we have e-books and use less paper books, deforestation has decreased but just a ...

Abstract

This paper explores the concept of Marketing Mix as it applies to the effective selling of used textbooks. This product has been chosen because of its wasted earning potential for students who need to adapt to the rising cost of education. The Four Ps of Marketing – Product, Price, Place, and Promotion – are discussed in this paper as the application of each marketing component is vital to success in the sale of used school books. Like the four legs of a table, the four Ps complement each other and as such, weakness in one component can cause a collapse of ...

Question 1

Answer: In United States of America (US), the history of Ritz-Carlton Hotel starts from early 20th century. Ritz-Carlton has changed the view of the travelers of US with respect to the luxury and customer service provided in a hotel. Ritz-Carlton has 70 hotels in 24 countries of the world comprising of total 38,000 employees. Ritz-Carlton began the change in its service design from the year 2001. In doing that, there were some catalysts that worked for the hotel. These are as follows (Nixon & Rieple, 2010):

New styles of leadership,

Redefining the correspondence to the target customers, and bringing changes in competitive landscape,
...

Situation Analysis

Company
Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Section I: Twitter

My Twitter handle is Insert Twitter Handle. I joined twitter in June 2009. Currently, I have 326 followers, and I am Following 295 twitter users. Initially, I was skeptical about the idea that there was nothing r anything useful that could be conveyed using the 140 character limit that Twitter offers as a journalist. Currently, all of the world’s most influential journalists and news organizations use twitter in various ways with their followers. People are able to be in communication with readers, peers and viewers in a manner that could not be possible during the newspaper times.
There ...

1.0 Financial PerspectiveThe first financial objective will be to enhance the division’s financial growth by promoting profitability using the Book it! Program. The second financial objective will be to lower the costs of selling the products at the division by 3% in the first year, 2% in the second year and by 1% in the third year. The third financial objective will be to increase the market share using the book It! program by $% in the first year, 5% in the first year and 6% in the third year. The last financial objective will be to increase Yum’ ...

Executive Summary

With upwards of $48,077 in 2012 revenues and more than $862 in operating profits during the same period, Amazon.com is easily a major player in the online retail industry. The company’s internet operations, coupled by the wide range of products gives Amazon.com a critical advantage in the industry. Amazon.com caters for four separate markets including sellers, content creators, enterprises and final consumers through its retail websites, which are designed to have technical capacity to handle millions. In addition, the company’s extensive online infrastructure and immense R&D resources give it a particular advantage in facilitating the Kindle product extension.
...

Executive Summary

Demand media aims at increasing the number of people and the hours they spend on their web pages. This will enable demand media generate more revenue from the increasing number of adverts that will come as a result. Demand media should aim at filtering information such that people who visit their web pages get what they want quickly. This will encourage more people to visit their web pages and even spend more time on the web pages. This though might be limited should the information available be too filtered as to not to give enough information which might tempt the ...

Institutional

A risk is defined as an uncertain condition or an event whose occurrence can cause a positive or an adverse effect on a project’s objectives. A risk can be either positive or negative in nature. A positive risk is considered as an advantageous opportunity for either an individual or a corporate entity; it involves replacement of the previous infrastructure with a new one (Lock, 2013). On the other hand, negative risks are the unwanted phenomenon that can cause the problems thus derailing the project. Looking into the problematic network infrastructure, which is problematic in certain areas of state ...

Business plan of creating website business selling second hand bicycle

1.0 Executive summary
1.1 Objectives
Since this is a start up, the objectives will tend to combine personal, financial and social. The objective of this business plan is illustrating the advantage that introduction of website business selling secondhand bicycle has on the transport industry especially for those wishing to own their own modes of transport. Bicycles are the fastest and almost the cheapest modes of transport with low maintenance costs. One only has to put fuel and pay the license to be on the road. Otherwise, the rest is cheap maintenance.
The business is set to kick ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...

Pro-Care Clinic is a general outpatient clinic facility that caters for basic health needs and mostly deals with outpatient issues (The Green Book). However, once in a while, the facility is required to handle serious issues that may require minor surgeries, child deliveries, or serious accidents. In such cases, the clinic admits the patients in its ward that accommodates 5 patients. Most of these cases are managed first before referring the patients to other equipped hospitals. The clinic has been known to handle these cases since there are no close hospitals in the neighborhood. The clinic has an administrator, ...

Accomplishments

List 8-10 of your accomplishments; describe 5 of these accomplishments in detail. What did you accomplish? Why is it important to you? How did you achieve? What skills were involved – make a list of the 5-7 skills you used in order to accomplish each accomplishment.
2. Skills
I am always keen to work on challenging tasks
I can work autonomously as well as play active part in teams

My problem solving skills are above average

I can manage multiple tasks at a time by organizing my work and schedule based on priorities
I am familiar with making professionals presentations about projects and activities
3. Likes and ...

THE GROUP PRODUCT MANAGER,

AMAZON INC,
410 TERRY AVE. NORTH

SEATTLE, WA

98109-5210.
RE: BUSINESS PLAN
I at this moment write to you with the intention of bringing to your attention a research that I have conducted concerning you firm.
This work purposes to bring to your attention a concept that I firmly believe that if properly implemented and executed, will help improve the efficiency of your services and profitability of the firm.
I have had a keen interest in your marketing strategies, and that is the area where my research is based. It is not a secret that Amazon is one of the largest ...

Part B – Toyota Production System Report

The Toyota Production System (TPS) is a socio-technical system developed by no less than Toyota Corporation, the largest automobile manufacturer in the planet. The said system summarizes their management and production principles and philosophies. What makes the said system fascinating is the fact that it is one of the reasons why Toyota has been continuously bagged awards in its industry and is now being hailed as the alpha in the international automobile industry—both by its customers and business analysts. In Part A of this report, the author has outlined the different advantages of the TPS, how it can ...

Asking people for money is not effortless, as one has to prove that their cause is worth saving, however it is a necessity for most non-profit organizations. Even though it is difficult, fundraising should be an enjoyable and stimulating experience (Klingaman, P. 11). It is important for every fundraising organization to build a fundraising network. Fundraising network is significant especially in organizations that have no solid foundation. Strong and sustained fundraising networks can help an individual raise enough to fulfill the vision of the organization. The concept behind fundraising networks is not complex; organizations raise more when they a group of committed ...

a. Determine the number of salespeople needed (estimate a number and explain it).
The Company will employ 100 sales persons. Each group will contain 10 members and a supervisor making the team to have eleven members. The number will be that big because the company will focus on running market campaigns to ten districts. Ideally, this means that each sales team will be supposed to run its campaign about the new system in one district. Such division will ease the work for the company since each sales group will be liable to produce results for one district it is operating. ...

Evidence-based practice (EBP) entails the application of research findings showing the merits of a new intervention or process. To accomplish this, studies have to be collected and appraised before a decision to adopt the new practice is made. The PICOT method facilitates the process of EBP by providing a problem-solving approach that starts with a question, delimits the target population, defines the intervention’s place in time, and enables comparison between conventional and alternative practices. The following implementation plan is based on the results of a PICOT question comparing preoperative clipping with shaving when hair needs to be removed for surgery.

Description of the Problem

Surgical site infection ( ...

Introduction

Advancements in technology have revolutionized the entertainment industry. Many people have for instance switched from reliance on analogue cable signals to digital transmission technology. Set-top boxes have been instrumental in facilitating digital migration and they are currently in very high demand in both developed and developing countries. These devices are perfect for the market since they avail more TV channels to customers, high-quality pictures, Digital Video Recording (DVR) among other fantastic and revolutionary features. As such, a business dealing in such gadgets would be viable at the present and in the future. In India for instance, the sale of Set ...

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Part One: Product Description

‘Sometimes, reaching out and taking someone's hand is the beginning of a journey.’
The product or service that we intend to develop is called ‘A Touch of Love’- ATOL. We plan to build a luxury retirement home for the elderly. The physical location of the home will be in quiet and peaceful neighborhood and we will either build on a vacant site or take over an existing nursing home or small apartment, so that it can be refurbished to the needs of our business.
The Home ...

Operations Plan for Wedding Management

Wedding Planning and Management business is part of an Event Management Business. Event Management business is gaining popularity because of the growing culture of getting better experiential service during celebration of any event as well as the willingness to spend on novel experiences. This paper discusses the operational plan of a Wedding Management start up business which pursues the mission of extending a memorable experience to its customers.

OPERATIONS MANAGEMENT STRATEGY

The Operation strategy outlines the plan for starting and developing the business in such a way that it aligns with the mission, vision and core values of the organization. An operations ...

AMINAL’s motto states that all efforts to categorize the genre they play in are futile and that it is “their sworn duty” to melt their audience’s face. Indeed, the “molten rock”, as they call themselves can be used to define the style of the band and, thus, its appeal. The somewhat careless attitude towards what and how they play does not make the band appear uninteresting to the public; it is the part of the style they consciously use to attract new audience. In crude terms, people enjoy seeing a bunch of regular-looking dudes play cool music ...

Needs of the Small Commercial Fleet Owners

There are many needs of the commercial fleet owners, as far as the Usage-Based Insurance (UBI) is concerned. In this presentation, we only focused on the things that UBIs can provide.

Lower Costs on Insurance

Safety Guarantee for Customers
Speed and Efficiency of Service (getting customers and shipments from Point A to Point B)
What motivates commercial fleet owners and the pain points that they are facing?
As far as the proposed UBI is concerned (i.e. True Motion), the main motivation would be cost reduction. Insurance premiums could easily account for a significant chunk of the commercial fleet owners’ expenses . Commercial vehicles typically ...

In the world today, cars have become one of the basic commodities that people cannot live without. This means that many people across the globe have increased their desires and likelihood to buy cars for themselves and their families, meaning that the car business has flourished across the world. Not every country manufactures car, but the most commonly countries that do manufacture sell them to other countries. Japan distributes both new and used cars to any willing country, and Tanzania is one of the trusted dealers that import them to sell to Tanzanian people as well as other willing ...

Qin, Amy. (20 April 2016). China’s Smaller Cities Struggle to Cultivate an Interest in
Classical Music. The New York Times. Retrieved from
http://www.nytimes.com/2016/04/21/arts/music/chinas-smaller-cities-struggle-to-
cultivate-an-interest-in-classical-music.html
This article is talking about the problems that the concert halls are having in China and the possible factors that could contribute to the growth of attendance. Especially the concert halls that are located in the smaller cities are having the difficulties with the attendance even though there is sufficient capacity and professional musicians that are supposed to attract large audiences. For the theaters attendance is vital, because it brings 50% of revenue (Qin, ...

INTRODUCTION

As everyone is aware, the entertainment dollar expended on live theater is dwindling nationwide as people find more enjoyment in the electronic media. However, you will be pleased to note that the Regional Theater has been able to maintain a balanced spreadsheet. It is with great pride that we enter the year 2016 with a balanced if not strong bank balance.

Show 1 2015

The first performance of the year yielded very good box office draws but the second Spring show was marred by poor weather and kept many theater goers home. The second performance could most likely be presented again next ...

Target Market Overview

Our beer will target three specific consumers; the customers include influential young people, single people as well as up and comers. The income of the first target marker is midscale, and the target market is made up of people between the ages of 25-40. These individuals love to attend social events and have beer as they have a good time. For a case in point, the image below shows people in this target market in a social event enjoying their beer.
The other target markets that our beer will target are single people who are between the ages of ...

BUSINESS DEVELOPMENT PLAN FOR RETAIL STORE

Business Development Plan for retail store
Introduction
The designer apparel industry is amongst the leading sectors; the craze of fashion clothing is on hype. In 2013, the sale value of designer clothes in the United States of America was $361 billion. However, in term of consumption the United Kingdom, Germany, and Italy are the largest designer clothing markets (Fashion United, 2016). In 2013, the consumption on fashion apparels and footwear was 58.5 billion in the United Kingdom that increased up to 62.009 billion in the next year (The Statistic Portal, 2016). Therefore, it is easy to expect that the ...

Online marketing campaign plan for Muggles Mugs

This assignment is being submitted on July 27, 2015

Introduction

Business model: Muggles Mugs 4
Customer identification and targeting.4
Competitive status of market and the marketing for its mitigation5
The e-commerce Marketing campaign plan
Intended result and target market segmentation5
Open sources in Online marketing plan elements
Social media publicity (ft. artists and brand page promotions)6
SEO based website development..7

‘Paid for’ sources of online marketing

Google adwords.7
Google display network.7
Remarketing (Using Google analytics and trends)8
Face book advertising and marketing using Google analytics..9

Affiliate marketing.9

Conclusion 10
Bibliography..10

Appendices.11

Report Summary
The undertaken ...

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

Figure 1 Digital Camera 4
Figure 2 Lenovo Desktop PC 5
Figure 3 RAM Mount 6
Figure 4 Motion Studio 3D 7

Professional Practice in Computer Graphics

Forewords
My hobby being 3D graphics in which I have already undertaken a few projects, and completed them successfully spurs me to set up my own 3D Visual Effects Company as a sole trader due to dearth of experts in this line. Also, I wish to include 3D graphics’ teaching sessions to disseminate this knowledge of mine to others having an interest in 3D graphics. I enumerate below my plan for a new business and its ...

In the book, The Paradox of Choice, Schwartz explores the concepts of the increasingly important elements of modern life that is characterized with the high numbers of choices and the effect of the choice made on one’s psychological state and development. In contrast to other scholars who emphasize that choice is good, Schwartz insists that availability of many choices is detrimental (Schwartz 57). This paper reviews Chapters 3 and 5 of this book to identify some of the important concepts proposed by the author that are applicable in the modern life.
In Chapter 3, Deciding and Choosing, ...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...

SIX SIGMA

- Introduction:
Different scholars have presented several definitions of Six Sigma, so much discussion some time make the concept blur. Is the Six Sigma is utilized as a quality goal the in true mathematical terms the meaning of Six Sigma is to take the product close to the zero error, defect or mistake. Zero does not mean exact zero, but it represent 0.002 mistakes per million defects. This process is highly disciplined, which encourages and helps corporations to give their focus on manufacturing near-perfect services and products. Six Sigma is a statistical term through which organizations measure that how far ...

Business Plan – Café Laura

Executive Summary
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to build main ...

Whole Foods Company is the main retailer of organic and natural foods. It is also the US’s first grocer with certification. Founded in 1978 and opened its first center in 1980 at Austin, Texas. They completed their public offering in 1992 and stock trades under WFM on NASDAQ Market. The company aims at enhancing the vitality and wellness of everyone through supply of quality goods, mostly wholesome. Purity of food and health is dependent on a pure environment; the company’s main mission is thus, to enhance the ecosystem, healthy-eating and eating of organic foods. In this article, I ...

Executive Summary

House of Tea is a hypothetical business that provides food and drinks by way of a small two-story storefront branch. Their products consist of tea, coffee, snacks, and light meals, but they specialize in milk tea products. Their store is located in front of an elite university, the students of which mostly comprise of people from the middle to the higher class. House of Tea has only been open for a year but, recently it is already experiencing some difficulties with regard to its business. During its first five months, business was doing great. Their sales were more than what was expected.
...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...

Clean pull handle.

COMPANY OVERVIEW
Introduction
Mission
Vision
We believe we can mount a successful fight against preventable contagious infections and keep people healthy.
Shelton Sanitary Systems is a startup that commenced its operations in February 2013 by a team of six tech savvy youngsters and a former senior marketer at freehold. It is a limited company that specializes in the Clean Pull and Turn Clean monitoring systems. It utilizes the modern and recent developments in the information technology industry. It is supported by a complex system of mobile devices support and a combination of software that are able to disseminate the data in ...

[Your Full Name without titles like Dr. or degrees like PhD.]
[Your University/College Name]

Palace Theatre

Frostburg Palace Theatre is a non-profit organization. The movies shown here are mainly the classic, foreign films, independent and documentaries as well as used for holding various charitable events and shows.
Frostburg Palace Theatre is located in Frostburg, 31 East main street. The theatre was started as a non-profit organization in 1985 after threats to close. The residents had to come up with a method of how to save the building and the method was the starting of a theatre house where the members of the society ...

The Victims Information Bureau of Suffolk (VIBS)

Abstract
The Victims Information Bureau of Suffolk (VIBS) was established in 1976 with the core mandate being the aiding of victims of domestic violence or sexual abuse. Accordingly, VIBS has been dispensing its duties with the organization assuming an expansionary approach. VIBS has, however, not failed in its activities. It continues to offer humanitarian services. This is despite the financial challenges that it faces. However, even with the society being seemingly educated and informed, it is this paper’s contention that the organizational activities aimed at creating a state of awareness and empowering the victims are critical. In addition, ...

Business plan

Management summary
John Smith went fully into the music industry after graduating from college. John Smith graduated with a bachelor’s degree and started work as a production trainee. He then started his own recording label to release studio CD. After graduation, he could not secure a secure job, and this prompted him to convert his passion for music into a career. He approached Laura Heisting, a production manager at black label entertainment. They came together to form the Best Entertainment Company and the future is promising.

Business structure

The business will primarily start as a partnership. All the initial capital will be contributed equally as ...

Business plan

The business in perspective is of a collector`s item (s). It involves the sale of inventory held from collection of materials and items that include coins, lawn gnomes, books, movies, music, and or paper money. The business has an expansive network of outlets and its focus is on the maintenance of an inventory so ancient and antique yet so hard to find and for the purpose of satisfying the customer`s need for items with sentimental value.
The business has been operational for the past two years since the year 2011 until presently this year 2013. The business ...

Business Plan

Executive Summary
This paper set out to explain the Best Entertainment Company. The company aims at being the best music records company by producing quality products at fair prices. It is based in New York, and it intends to attract popular artist. It also aims to support upcoming musicians.
The company has a team of qualified personnel who will ensure that the set goals are achieved. The customer analysis is set to understand the customers, segment customers and improve the product to suit the needs of customer
The competitor analysis help the company understand the strengths, weaknesses, ...

Technology Solutions Business Case

Abstract
Starbucks is one of the most famous, if not the most famous, brands not only in the coffee industry but in the worldwide market. Contrary to what a common person may think, Starbucks has been raised and developed as a for-profit organization and it too, just like any other business has to always come up with something to increase the volume of their sales, increase the returns of their every investments, or increase the levels of productivity of their current workforce to maintain their market position and competitive. One of the most challenging aspects of handling a multi-national, multi-million dollar ...

Introduction

The music industry loosely known as the recording industry is comprised of individuals and entities that create and sell music to make money. The music industry has in the past decade changed significantly because of the growth experienced in the internet and digitization. Due to these changes, traditional business models and existing value chains have been disrupted. It is important to determine the effects these changes have had on the music industry. This is necessary especially if one hopes to start a business in the music industry. Consequently, a situational is necessary in order to stay abreast with the industry dynamics ...

Jack Sparrow Brewing Company is going to be a high end brew pub that offers a wide variety of craft-brewed ales and lagers served with fresh, natural and healthy food at reasonable prices. The Jack Sparrow Pub will be located on the waterfront of Miami, Florida to synchronize with its old-fashioned nautical concept that features pirate flags draped on the beams and an antique nautical chart on the floor with X marks that symbolizes buried treasures complimented with fast and friendly service from bartenders and waiters dressed in pirate costumes.

Product Line

The Jack Sparrow Pub will be open seven days a week from ...

An Essey In Economics

Business Plan: Monthly Gift Box
The TAZ Box is a monthly gift box subscription that contains five gifts. Subscribers will receive this gift box for a fee of $40 a month. The said service can be accessed online as well as over the phone. This allows billing, reaching staff and determining location a lot easier for customers as well as the company offering the box.
The TAZ Box will be marketed in schools, malls and through online attraction marketing efforts. Advertising for this gift box can be done through online media as well as broadcast television. The demographics of the subscribers ...

Executive Summary

Jack Rabbit Slim's Restaurant is a 1950s themed restaurant with a 20 seat lounge and bar. Its specialty is fine American cuisines accompanied by a travel back in time to the 1950s pop culture. The restraint will be located in the entertainment city of the world Las Vegas in the main street. Las Vegas has and is expected to grow in terms of tourism, entertainment, and fine-dining industry. Las Vegas is also home to several themed restaurants, but lacks a thrill of back in the good old days. Jack Rabbit Slim's Restaurant is designed with the famous elements of the 1950s. It will ...

The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated ...

A Business Report

Executive Summary
In the United States, the media is awash with reports of criminal activities every time, be it murder or theft. Hardly is there anything on the increasing frequency at which white collar crimes are being committed. The incidence of white collar crimes has increased since the advent of information technological advances, like the internet and also the proliferation of social networking media. Identity theft seems to stand out as the most committed white collar crime. Identity theft is said to have occurred when personal information belonging to an individual is fraudulently used to purchase products and ...